Workplace Discrimination - Case Study on Pete Brierly Marketing

This research project focuses on workplace discrimination and its impact on Pete Brierly Marketing. It explores the challenges faced by the company in managing workplace discrimination and the approaches used to overcome it. The aim is to determine the influence of workplace discrimination on the organization's productivity.

Research Project
Table of Contents

Research topic: “Workplace Discrimination” - Case study on Pete Brierly Marketing..................1
Chapter 1: Introduction....................................................................................................................1
Overview research..................................................................................................................1
Rationale for research.............................................................................................................1
Aim and objective...................................................................................................................1
Research questions.................................................................................................................2
Ethical consideration..............................................................................................................2
Chapter 2: Literature Review...........................................................................................................2
To understand the impact of workplace discrimination within an organisation....................2
To identify the challenges which Pete Brierly Marketing undergoes while managing
workplace discrimination among employees.........................................................................3
To determine the approaches that Pete Brierly Marketing applies into its functional unit for
overcoming the issue of workplace discrimination................................................................3
Chapter 3: Research Methodology...................................................................................................4
Chapter 4: Interpretation and analysis.............................................................................................7
Interpretation of data collected through questionnaire...........................................................7
Interpretation of data collected through interview...............................................................10
Chapter 5: Final research report.....................................................................................................11
Research findings.................................................................................................................11
Recommendations................................................................................................................11
Chapter 6: Reflection.....................................................................................................................12
On effectiveness of current research....................................................................................12
Research method would have been used..............................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

Research topic: “Workplace Discrimination” - Case study on Pete Brierly
Marketing
Chapter 1: Introduction
Overview research
With the rapid expansion and growth of organisation together with enhancement in
integration among diversified economies and culture due to globalisation the cases and issues
related with Workplace discrimination are also increasing (Kalev, 2019). Pete Brierly Marketing
is one of the best marketing consultant in Oldham that provides various services like Google
Ads, digital sales consultancy, digital marketing training, customer research, social media
marketing and many more located in Oldham, England, UK. Following research is conducted on
Pete Brierly Marketing to evaluate the concept of workplace discrimination together what
challenges associated with managing equality and diversity to enhance productivity and
efficiency of employees together with overall betterment in performance of organisation.
Rationale for research
The selection of current research topic based in workplace discrimination is justifiable and
rationale as with the increase in integration of culture and economies together with expansion of
organisation at various locations the issues associated with proper management of equality and
diversity arises. Thus, the current resrch topic is rational to evaluate about the strategies and
approaches that can be adopted by an organisation to effectively manage workplace diversity in
order to enhance perform ace and efficiency of its employees. Further, the selected research topic
is also seems crucial and important from educational background of researcher and could also
yield improvement in knowledge and research skills that provide better support and development
for academics of investigator and other scholars.
Aim and objective
The main aim of conducting following research is, “To determine the influence of
workplace discrimination over organisation's productivity”.
Research objectives
The objectives associated with this investigation carried out on Pete Brierly Marketing
are as follows:
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 To understand the impact of workplace discrimination within an organisation.
 To identify the challenges which Pete Brierly Marketing undergoes while managing
workplace discrimination among employees (Berrey, Nelson and Nielsen, 2017).
 To determine the approaches that Pete Brierly Marketing applies into its functional unit
for overcoming the issue of workplace discrimination.
Research questions
 What is the impact of workplace discrimination within an organisation?
 What are the challenges which Pete Brierly Marketing undergoes while managing
workplace discrimination among employees?
 What are the approaches that Pete Brierly Marketing applies into its functional unit for
overcoming the issue of workplace discrimination?
Ethical consideration
For conducting this investigation in an ethical and viable manner all code of conducts and
research moral are complied by researcher. Together with this a written consent is also taken
from all participants to ensure their proper approval for research activity. Further, provisions of
data protection act are also met to maintain confidentiality and safety of collected data.
Chapter 2: Literature Review
It forms a crucial and importance part of a research work that facilitates support and
framework for further research through yielding better understanding about specific research
topic with the help of survey and review of various scholarly articles and published journal
(Colella and King, 2018). Following literature review is based on evaluation of online articles
and journal on the topic of workplace discrimination a discussion of which is provided below:
To understand the impact of workplace discrimination within an organisation
According to the view point of Tersia Landsberg, 2018, workplace discrimination have a
negative impact within an organisation that includes decreased employee productivity together
with disgruntled employees. It has been evaluated that the concept of workplace discrimination is
mainly associated with the unfair treatment, favoured decisions, partiality on the basis of age,
gender, culture, religion, race, etc that creates feeling of depression and stress in the employees
which hamper their productivity and efficiency. Beside this, many legal rules and acts like
Equality act 2010 are also formed by government to ensure better workplace culture and equality
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within an organisation thus, workplace discrimination also calls for legal consequences and
threats for an organisation (Gehrke and Feuerstein, 2017). Therefore, it can be evaluated that
workplace discrimination creates negative impact on performance of an organisation through
hampering morale and job satisfaction level of employees that resulted in high employees
turnover and reduction in productivity and efficiency together with implication to legal
consequences.
To identify the challenges which Pete Brierly Marketing undergoes while managing workplace
discrimination among employees
As per the opinion of Ruth Mayhew, 2020, the challenges that are associated with
managing and preventing workplace discrimination includes lack of effective communication
that carets misunderstanding and chaos among employees. Further the common challenges
encountered by Pete Brierly Marketing while managing workplace discrimination among
employees involves interpersonal conflicts, communication problem, performance issues, gossip,
harassment, bullying, poor job fit, etc that lead to low motivation and hamper job satisfaction of
employees. These challenges has made it more difficult for Pete Brierly Marketing to manage
workplace discrimination as without effective communication it is very difficult for managers to
properly guide and direct employees to reduce and eliminate discrimination at workplace.
Further, issues of high employees turnover and de-motivated employees are also the common
challenges that are faced by Pete Brierly Marketing while management of workplace
discrimination that has negatively hampered its performance and efficiency level (McMahon and
et. al., 2019).
To determine the approaches that Pete Brierly Marketing applies into its functional unit for
overcoming the issue of workplace discrimination.
According to the view point Kimberlee Leonard, 2019, there are various approach that can
be adopted by Pete Brierly Marketing to overcome the issue of workplace discrimination
includes creating clearly written rules to prevent discrimination together with implication of
broad range of potential discriminatory acts like Equality act 2010 to develop an atmosphere of
fairness in organisation. Further, adoption of complain protocol by Pete Brierly Marketing is also
an effective approach as it facilitates better handling and investigation of discrimination
complaints to have fair decision making and positive workplace environment. Apart from these
holding continuous team training session and learning programs to make employees aware about
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concept of equality is also a useful approach to ensure better management of workplace
discrimination in Pete Brierly Marketing together with review of company policies to ensure a
fair culture (Caulley, 2017). Beside all theses approach the most effective way of eliminating
workplace discrimination is setting effective communication among employees and managers
together with adoption of participative leadership style that ensures a transparent and fair
decision making Pete Brierly Marketing thus, lead to better management of workplace
discrimination in its functional units.
Chapter 3: Research Methodology
It basically indicates a set of methods and approaches that are used by an investigator to
perform and conduct a resrch in more effective and considerable way (Pulido, and et. al., 2018).
A discussion about various research methods and approaches used for current research together
with valid justification is provided below:
Research method
Basically there are two main types of research method a description of which is provided
below:
Quantitative research method- It is mainly associated with collection of research data in
numeric and statistical form that facilitates better resonation and concise decision making
Advantages Disadvantages
Can be easily tested and checked as data
collected in terms numbers that is less time
consuming and complex.
Can be misleading as conclusion and decisions
are based on numeric facts instead of in-depth
information.
Qualitative research method- It is related with more in-depth and detailed evaluation and
analysis of respondents perceptive and includes collection of information in detailed theoretical
form.
Advantages Disadvantages
Provide better insight and information about
opinion and perceptive of respondents thus,
ensures more better conclusion and decision
making.
Collection of in-depth information in
theoretical form is more time consuming and
complex together with difficulty in its
presentation (Hebl and et. al., 2016).
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Use of both quantitative and qualitative research method is made as quantitative ensures
better presentation while qualitative facilitates more insight in respondents views to have better
decision making.
Research philosophy- It is of two type i.e. positivism and interpretivism out of which
interpretivism philosophy is made for current research as it enable investigator to produce and
develop more reliable and accurate result (Jemal, Gardiner and Bloeser, 2019).
Research approach -Deductive and indicative are two most commonly used research
approach out of which use of inductive research is made for current research work to have better
generalisation and presentation of collected data.
Research limitation- Lack of time together with inadequacy of resources is the two main
limitations and issues encountered while conducting this research.
Time horizons- Use of longitudinal time horizon is made for current research that
facilitates presentation of all activities and task of research in more systematic and clear way
through making use of following Gantt chart (Dhanani, Beus and Joseph, 2018).
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Source of data collection- Use of both primary and secondary sources of data collection
has been made for current investigation as primary sources of data collection ensures reach to
first hand and authentic data while secondary sources yield better support for primary findings
(Kalev, 2019).
Instrument of data collection- For collection of primary data use of questionnaire (for
quantitative research method) and interview (for qualitative research method) is made while
secondary data is collected through online articles and journals.
Sample method- Use of this process is made to select an adequate sample size from
larger population to accomplish research in more effective way through minimizing time
required for analysis of data (Berrey, Nelson and Nielsen, 2017. Through making use of random
sampling method a sample size of are 20 employees is selected from Pete Brierly Marketing
company.
Questionnaire
Q1) Do you agree with the fact that workplace discrimination create and lead to negative
impact on performance and efficiency of an organisation?
a) Agree
b) Disagree
Q2) Is proper management of workplace discrimination is essential for Pete Brierly
Marketing company in order to develop a more fair and equality culture as it workplace to
have better performance and growth?
a) Yes
b) No
Q3) What are the approaches that Pete Brierly Marketing applies into its functional unit
for overcoming the issue of workplace discrimination?
a) Effective communication
b) Holding regular training session
c) Transparent and participative decision making
Q4) Any further recommendations for Pete Brierly Marketing for effective management of
workplace discrimination to develop a fair workplace environment?
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Interview questions
Q1) What are the possible challenges which Pete Brierly Marketing undergoes while managing
workplace discrimination among employees?
Q2) How managers and leaders of Pete Brierly Marketing can contribute to have better
management of workplace discrimination in order to boost morale and performance of
employees?
Chapter 4: Interpretation and analysis
Interpretation of data collected through questionnaire
Theme 1: Workplace discrimination creates and lead to negative impact on performance
and efficiency of an organisation
Q1) Do you agree with the fact that workplace discrimination create
and lead to negative impact on performance and efficiency of an
organisation?
Frequency
a) Agree 16
b) Disagree 4
Interpretation
16 participants are agreed with the fact that that workplace discrimination create and lead
to negative impact on performance and efficiency of an organisation as it lead to stress and
feeling of anxiety in employees through leading unfair practises at workplace while 4
respondents are also there who are disagreed with above stated fact.
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Theme 2: Proper management of workplace discrimination is essential in order to develop a
more fair and equality culture
Q2) Is proper management of workplace discrimination is essential
for Pete Brierly Marketing company in order to develop a more fair
and equality culture as it workplace to have better performance and
growth?
Frequency
a) Yes 18
b) No 2
Interpretation
The above pie chart is reflecting that 18 communicator are in support of the fact that
proper management of workplace discrimination is essential for Pete Brierly Marketing company
in order to develop a more fair and equality culture as it workplace to have better performance
and growth where as only 2 participants are against above stated fact and statement.
Theme 3: Approaches that Pete Brierly Marketing applies into its functional unit for
overcoming the issue of workplace discrimination
Q3) What are the approaches that Pete Brierly Marketing applies
into its functional unit for overcoming the issue of workplace
discrimination?
Frequency
a) Effective communication 4
b) Holding regular training session 10
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c) Transparent and participative decision making 6
Interpretation
Various approaches are adopted by an organisation to overcome the issue of workplace
discrimination as 4 participants are in favour of effective communication, 10 are in support of
holding regular training session where as 6 participants are having a thinking that transparent and
participative decision making is the best approach that Pete Brierly Marketing could apply into
its functional unit for overcoming the issue of workplace discrimination.
Interpretation of data collected through interview
Theme 1: Possible challenges which Pete Brierly Marketing undergoes while managing
workplace discrimination among employees
Interpretation
As per the maximum number of respondents the main challenges which Pete Brierly Marketing
undergoes while managing workplace discrimination among employees includes ineffective
communication that facilitates chaos and conflicts together with enhancement in chances of high
labour turnover that impacts performance and efficiency level of an organisation.
Theme 2: Managers and leaders of Pete Brierly Marketing can contribute to have better
management of workplace
Interpretation
In accordance with view point of larger section of respondents it has been evaluated that
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managers and leaders of Pete Brierly Marketing can contribute to have better management of
workplace discrimination through ensuring proper guidance and direction for employees without
any kind of discrimination or favouritism in order to boost morale and performance of
employees.
Chapter 5: Final research report
Research findings
It has been observed through current research work that workplace discrimination create
and lead to negative impact on performance and efficiency of an organisation through hampering
morale and satisfaction level of employees that lead to reduction in their performance. Further, it
has been evaluated that proper management of workplace discrimination is essential in order to
develop a fairer and equality culture to boost the morale and satisfaction level of employees to
cope with the issues and challenges assisted with management of workplace discrimination.
Further, it can be evaluated that effective communication, holding regular training and
transparent and participative decision making are valid approaches for overcoming issues of
workplace discrimination.
Recommendations
On the basis of evaluation above research findings following recommendations can be made
for Pete Brierly Marketing for effective management of workplace discrimination to develop a
fair workplace environment:
 Holding of regular training session and learning programme is recommended for Pete
Brierly Marketing as it ensure better awareness and understating in employees about
importance of equality and also ensures feeling of respect towards all culture and
diversified individual to eliminate issue of workplace discrimination.
 Further, transparent and participative decision making also suggested for Pete Brierly
Marketing as it ensures proper involvement of all staff in decision making that facilitates
a more fair and equal atmosphere at workplace to manage workplace discrimination.
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Chapter 6: Reflection
On effectiveness of current research
The current research work on topic of workplace discrimination is quite effective as it has
facilitated better knowledge and skill development in me through improving my overall
competencies. The use of qualitative and quantitative research method had lead to better
understanding about various techniques and tools to perform a research in effective way together
with ensuring better accomplishment of research objective. Beside this, use of Gantt chart was
also made by me that facilitates timely completion of research work together with meeting all
research objective in more appropriate way. Along with this, all code of conduct and research
principles were also met by me that enhance viability and effectiveness of my research work.
Thus, it can be evaluated that overall this investigation and research work is effective and
success that enhance my communication and other interpersonally skills which ensure better
growth for me in future.
Research method would have been used
The research method that would have been used includes positivism research philosophy
and deductive approach that ensures more scientific and practical way of research but it is useful
and effective only in case of quantitative research method thus, does not support qualitative
research method. Further, use of work breakdown structure could be made for better bifurcation
of research work.
CONCLUSION
In accordance with above research it can be concluded that workplace discrimination lead
to negative impact on performance of organisation through hampering efficiencies and morale of
employees. Further, creation and management of equality and fair workplace is essential to have
better morale and satisfaction level in employees. At last it can be summarised that effective
communication, regular training session and transparent decision making are effective
approaches to encounter challenges of workplace discrimination.
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REFERENCES
Books and journal
Dhanani, L. Y., Beus, J. M. and Joseph, D. L., 2018. Workplace discrimination: A meta‐analytic
extension, critique, and future research agenda. Personnel Psychology. 71(2). pp.147-
179.
Kalev, A., 2019. Rights on Trial: How Workplace Discrimination Law Perpetuates Inequality.
Berrey, E., Nelson, R. L. and Nielsen, L. B., 2017. Rights on trial: How workplace
discrimination law perpetuates inequality. University of Chicago Press.
Colella, A. and King, E. eds., 2018. The Oxford handbook of workplace discrimination. Oxford
University Press.
Kanze, D., Conley, M. A. and Higgins, E. T., 2019. The motivation of mission statements: How
regulatory mode influences workplace discrimination. Organizational Behavior and
Human Decision Processes.
DeSouza, E. R., Wesselmann, E. D. and Ispas, D., 2017. Workplace Discrimination against
Sexual Minorities: Subtle and not‐so‐subtle. Canadian Journal of Administrative
Sciences/Revue Canadienne des Sciences de l'Administration. 34(2). pp.121-132.
Paraskevopoulou, A., Drydakis, N. and Sidiropoulou, K., 2019. Age, gender and race in the
workplace: discrimination in recruitment.
Heilman, M. E. and Caleo, S., 2018. Gender discrimination in the workplace.
Pulido, D., and et. al., 2018. The influence of personality traits on gender differences in
perceived workplace discrimination.
Gehrke, A. K. and Feuerstein, M., 2017. Cancer, comorbidity and workplace discrimination: The
US experience. European journal of cancer care. 26(5). p.e12748.
McMahon, B.T. and et. al., 2019. Workplace discrimination for persons with hearing loss:
Before and after the 2008 ADA Amendments Act. Work, (Preprint), pp.1-13.
Caulley, S. L., 2017. The Next Frontier to LGBT Equality: Securing Workplace-Discrimination
Protections. U. Ill. L. Rev., p.909.
Hebl, M. and et. al., 2016. Understanding and reducing interpersonal discrimination in the
workplace.
Jemal, A., Gardiner, M. and Bloeser, K., 2019. Perceived Race as Variable: Moderating
Relationship Between Perceived Discrimination in the Workplace and Mentally
Unhealthy Days. Journal of racial and ethnic health disparities. 6(2). pp.265-272.
Online:
Kimberlee Leonard, 2019. How do I Prevent Discrimination in the Workplace?. [Online]
Available Through:<https://smallbusiness.chron.com/prevent-discrimination-workplace-
2853.html >.
Ruth Mayhew, 2020.Challenges of Preventing Discrimination in the Workplace. [Online]
Available Through:< https://work.chron.com/challenges-preventing-discrimination-
workplace-13370.html>.
Tersia Landsberg, 2018.The impact of discrimination in the workplace. [Online] Available
Through:< https://www.seesa.co.za/the-impact-of-discrimination-in-the-workplace/ >
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