The Usefulness of Social Media Tools in Influencing Promotional Activities

This presentation aims to evaluate the usefulness of social media tools in influencing the promotional activities of Oak Cash & Carry Ltd, a private retail company. The research objectives include identifying the concept of social media marketing and its role in small business growth, analyzing the major benefits of social media tools for Oak Cash & Carry Ltd, and assessing the usefulness of social media tools in enhancing the firm's promotional activities. The data analysis section presents thematic analysis of survey responses related to awareness of social media tools, effectiveness of social media for promoting small business activities, roles of social media tools in small business growth, advantages of social media tools for expanding market reach, usefulness of social media tools in developing promotional activities, social media tools used by Oak Cash & Carry Ltd, impact of social media tools on customer decision making, benefits derived by the firm through implementing social media tools, and effectiveness of social media tools in maximizing profitability. The conclusion highlights the effectiveness of social media tools for the growth and development of the firm.

Research
Project

Table of Content
• Introduction
• Research Aims and objectives
• Data Analysis
• Thematic Analysis
• Conclusion
• References

Introduction
The use of digital technologies in social research is a rapidly growing
area of development, deliberation and reflection. Digital tools are a
huge trend nowadays, and advance tools are used by people in their
daily routine, as these are effective in making humans life more easy
and comfortable. Oak Cash & Carry Ltd is the chosen organisation
for this particular report. It is a private retail company which mainly
deals in food and drug stores. As a small business organisation the
major motive of Oak Cash & Carry Ltd.

Research Aim
Research Aim
The essential aim of this particular research is “To evaluate the
usefulness of social media tools in influencing the promotional
activities of the firm”. A case study on Oak Cash & Carry Ltd.

Research Objectives
The critical aim of the research are delineated as under:
 To identify the concept of social media marketing and its role in
small business growth.
 To analyse the major benefits of social media tools in context of
Oak Cash & Carry Ltd.
 To analyse the usefulness of social media tools in enhancing the
promotional activities of the firm.

Data Analysis
Data analysis is considered as the most essential part of research work
which helps in evaluating the data and information that are gathered
by researcher in order to carry out the whole work in right direction.
With the help of effective tools and techniques proper and accurate
result has to be drawn in efficient manner. In this section of research
data has to be analysed through creating various themes which are
essentially connected with the topic of any particular research.

Theme 1: People are very much aware about the social
media tools.
Q1) Are you aware about the social media tools ? Frequenc
y
Yes 36
No 4
Yes No
0
5
10
15
20
25
30
35
40 36
4
Column B

Theme 2: The social media is an effective tool for
promoting small business activities within market
place.
Q2) Does the social media is an effective tool for
promoting small business activities within market
place?
Frequency
Agree 35
Disagree 5
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column B

Theme 3: There are different role that are played by the
social media tools in the growth of small business
enterprises.
Q3) What is the major role of social media tools in
the growth of small business enterprises? Frequency
Interaction with target market 10
Effective competition 10
Find Customers 10
Effective marketing 10
Interaction with target market
Effective competition
Find Customers
Effective marketing
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Column B

Theme 4: There are different advantages of social media
tools in expanding market reach of Oak Cash & Carry Ltd.
Q4) What are the potential advantages of social media tools in
expanding market reach of Oak Cash & Carry Ltd? Frequency
Increase brand awareness 8
Increase sales 12
Improve customer service 10
Distribute Content 10
Increase brand awareness
Increase sales
Improve customer service
Distribute Content
0
2
4
6
8
10
12
8
12
10 10
Column B

Theme 5: There are different usefulness of social media
tools in developing the promotional activities of Oak
Cash & Carry Limited.
Q5) What are the major usefulness of social media tools in
developing the promotional activities of Oak Cash & Carry
Limited?
Frequenc
y
Social media helps get the world out 10
Cost effective in nature 8
Social media reaches all Segments 12
Encourage Two way Communication 10
0
4
8
12 10 8
12 10
Column B

Theme 6: Different kind of Social media tool is used by
Oak Cash & Carry Limited as their major promotional
source.
Q6) Which Social media tool is used by Oak Cash & Carry
Limited as their major promotional source? Frequenc
y
Facebook 15
Twitter 12
Instagram 6
YouTube 7
Facebook Twitter Instagram YouTube
0
2
4
6
8
10
12
14
16 15
12
6
7 Column B

Theme 7: The social media tools are effective in affecting
the decision making of customers in regards to the offered
products and services of firm.
Q7) Does the social media tools are effective in affecting the
decision making of customers in regards to the offered
products and services of firm?
Frequenc
y
Agree 37
Disagree 3
Agree Disagree
0
5
10
15
20
25
30
35
40 37
3
Column B

Theme 8: The major benefits derived by the firm through
implementing social media tools as to developing their
promotional activities.
Q8) What are the major benefits derived by the Oak Cash & Carry
Limited through implementing social media tools as to
developing their promotional activities?
Frequenc
y
Developing organisational performances 10
Attainment of revenues 12
Enhancement in productivity 9
Gaining attention of customers 9
0
2
4
6
8
10
12 10
12
9 9
Column B

Theme 9: The implementation of social media tools are
effective for maximising the profitability of the firm.
Q9) Does the implementation of social media tools are
effective for maximising the profitability of the firm? Frequenc
y
Yes 32
No 8
Yes No
0
5
10
15
20
25
30
35 32
8
Column B

Conclusion
From the above given report it has been concluded that the
implementation of social media tools are effective for the growth
and development of the firm. Social media has involved various
tools like Facebook, Twitter, Instagram, YouTube etc. these are
effective in promoting organisational products and services at
market place. Promotion is considered as the major source which is
effective in expanding business activities at wide area through
grabbing the attention of various authors and writers.

References
Rodriguez, M., Peterson, R. M. and Krishnan, V., 2012. Social media’s
influence on business-to-business sales performance. Journal of
Personal Selling & Sales Management. 32(3). pp.365-378.
Trainor, K. J., and et. al., 2014. Social media technology usage and
customer relationship performance: A capabilities-based
examination of social CRM. Journal of Business Research. 67(6).
pp.1201-1208.

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