Research Project.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................2
Rationale of Research.................................................................................................................2
LITERATURE REVIEW................................................................................................................2
Impact of gender discrimination in the workplace of an organisation........................................2
Challenges that may be faced by ASDA at the time of managing gender discrimination at
workplace....................................................................................................................................3
Ways by which ASDA can eliminate gender discrimination at working area............................3
METHODOLOGY AND DATA COLLECTION...........................................................................4
DATA ANALYSIS AND INTERPRETATION ............................................................................5
CONCLUSION AND RECOMMENDATION.............................................................................17
Conclusion.................................................................................................................................17
Recommendation.......................................................................................................................18
REFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY ..................................18
REFERENCES..............................................................................................................................20

Title: “To investigate the ways for reducing gender discrimination in the workplace of
business organisation”. A study on ASDA
INTRODUCTION
In a dynamic business environment, attainment of gender equality is one of the important
factor for business organisation because it provide support in attaining growth and
competitiveness at market place. In order to develop an inclusive and dynamic working area, it is
significant for company to ensure that each and every workers has got an equal opportunities so
that they work properly. Mainly, gender discrimination is major concern for every business
organisation now days as managing the same is also crucial because it put adverse impact over
the employee performance (Alteri, 2016). Thus, manager of the company is responsible for
providing equal and fair opportunities to both male and female at working area. This can be
beneficial in building positive and healthy working environment wherein all the employee share
their values to accomplishing their targets in an effective manner. Along with this, promoting
equality at workplace is also significant for company in making workers more productive that
directly contributes in enhancing the possibility of attaining competitive advantages by reducing
employee turnover. Current research is based on ASDA, is a famous British supermarket retailer
that operate their business in over the world with the aim of attaining competitiveness at market
place. Company also focus on implementing equality at working area so that employee does not
face any kind of discrimination over there.
Research aim
“To investigate the ways for reducing gender discrimination in the workplace of
business organisation”. A study on ASDA
Research objectives
 To identify the impact of gender discrimination in the workplace of an
organisation.
 To explore the challenges may be faced by ASDA while managing gender
discrimination at workplace.
 To determine the ways by which ASDA can eliminate gender discrimination at
working area.
1

Research questions
 What is the impact of gender discrimination in the workplace of an organisation?
 What are the challenges that may be faced by ASDA at the time of managing
gender discrimination at workplace?
 What are the ways by which ASDA can eliminate gender discrimination at working
area?
Rationale of Research
The main purpose of carry out this investigation is to analyse the ways to eliminate
gender discrimination at working area of business. This research topic provide wider
information to investigator that support in making entire activities of investigation more
realistic and valid in nature (Bader and et. al., 2018). Along with this, researcher is also
improve their skills and knowledge about the specified research topic that contributes in
developing their personal and professional career. In addition to this, researcher also
evaluate appropriate information for company in improving its overall performance and at
the same time also reduce the gender discrimination.
LITERATURE REVIEW
Impact of gender discrimination in the workplace of an organisation
According to Bishu and Alkadry, (2017), In a dynamic business environment,
maintaining gender equality is one of the major concern for company as it affect overall
performance of the company and its workers as well. Gender discrimination is refers to the bias
behaviour of leader towards the female workers in context of paying as they pay less as compare
to male workers. This is the reason that discrimination is arise at workplace. Due to this, women
employee feel less motivated towards their job roles and also leave the organisation. It may
increase the employee turnover of the company. Thus, it is crucial for manager of the company
to ensure that each and every employee treated equally and also get fair pay at working area.
With the assistance of this company can enhance their productiveness and at the same time also
established competitive image at market place.
2

Challenges that may be faced by ASDA at the time of managing gender discrimination at
workplace
According to Wilson, (2019), Now a day's discrimination on the basis of gender is a
common challenges that faced by majority of business organisation. Due to bias behaviour with
employee may reduce their productiveness at working area as they get demotivated towards the
allotted job activities. In context to this, there are some major challenges that can be faced by
company while managing gender discrimination at workplace are as follows:
 Conflict among workers: If workers are discriminated on the basis of gender at working
area may increase the possibilities of arising conflicts among male and female workers. It
may also affect over the productiveness because sometime the main reason of
discrimination is that women workers pay less as compare to male. Due to this, female
workers are reduce their interest towards the working activities at working area.
 Lack of employee involvement: At the time of implementing equality and eliminating the
gender discrimination, employee reduce their involvement within the business activities
as they does not feel comfortable in sharing their view points with others. This is reason
that company face issue of negative working environment in which employees fail in
attaining their targets.
Ways by which ASDA can eliminate gender discrimination at working area
According to Fuhl, (2018), It is one of the important activity for business
organisation to reduce gender discrimination as it can be beneficial in boosting employee
morale and at the same time also motivate them to give their best efforts for attainment of
set goals and objectives. With the assistance of this, both male and female improve their
productiveness at working area. In this context, there are some appropriate ways that can be
used by company with the aim of eliminating the gender discrimination are as follows:
 Be transparent: It is consider as an effective way in which company maintain
transparency with their workers. By this employee feel their presence at working area
without any kind of discrimination. This will support in boosting employee
productivity at working area and at the same time also make their motivated.
 Review salaries and standardize pay: In order to reduce discrimination at workplace,
manager of the company review salaried and also set the standard pay for both male
3

and female. This can be effective in eliminating the issue of gender discrimination at
working area and at the same time also reduce employee turnover.
METHODOLOGY AND DATA COLLECTION
Research methodology is refers to the important process that used by researcher to
collect, analyse and interpretation the data in order to draw a valid conclusion at the end of the
investigation ( Brown and et. al., 2019). Mainly, it includes various techniques and methods that
may assist in undertaking an effective research and have reliable outcomes. This is the reason
that investigator is responsible for selecting a right research method so that reliable and authentic
results can be easily attained.
Types of investigation: It is significant to for researcher to use an appropriate technique
to carried out the research that can be contributes in taking valid decision. It is divided into two
types including qualitative and quantitative method. In order to perform current research
activities, researcher will applied quantitative research because it assist in acquiring measurable
information through which valid outcomes can be attained effectively. Along with this, it is also
refers to the systematic empirical investigation in which data is collected in the form of
statistical, mathematical and computational techniques.
Research philosophy: At the time of undertaking an investigation, it is refers to the belief
of the way in which data should be collected, evaluate and implemented. This can be beneficial
in developing the knowledge and nature of the research issue that being addressed within the
study. It is classified on the basis of two philosophies such as positivism and interpretivism
research philosophy. As per current investigation, positivism will be used by researcher as it
provide genuine knowledge on the basis of specified topic and research area to draw a valid
conclusion.
Research approach: It I refers to the plan and procedure that includes by investigator at
the time of analysing as well as collecting information. The main focus of investigator to
interpretation of data in order to draw a valid conclusion at the end of the study. In this relation,
there are two type of research approaches such as inductive and deductive research. In order to
perform current investigation activities, researcher will use deductive research approach because
it provide logical information to reach a final conclusion ( DeSouza, Wesselmann and Ispas,
2017). Mainly, it includes beginning with the theory and at the same time also develop
hypothesis on the basis of existing theory that may aid in analysing the final outcomes. With the
4

assistance of this, investigator can easily take a right judgement and also attain reliable results to
make overall investigator more authentic.
Data collection: Under research, there are various sources of gathering information on the
basis of specified research area in order to make an effectual judgement. Mainly, it is refers to
the process of collecting and measuring information on the basis of research variables ( Eskridge
Jr, 2017). It is categorised on the basis of two methods such as primary and secondary method of
data collection. As per current investigation, both methods will be implement in order to gather
reliable and in-depth information so that an investigator can easily take right decision at the end
of the study. With the help of primary method of data collection, structured questionnaire will be
prepared that consist close-ended questions asked from selected respondents in order to
understand their opinion on the basis of research topic. On the other side, secondary method
assist in undertaking a systematic literature review on the basis of different research objectives.
As, investigator includes views and opinion of different authors to address the research questions
so that they can easily get a detailed analysis and provide reliable outcomes within the
investigation.
Questionnaire
Q1) Do you have acknowledgement about gender discrimination?
a) Yes
b) No
Q2) Does gender discrimination affect the employee performance at working area?
a) Yes
b) No
Q3) What is the impact of gender discrimination over the organisational performance?
a) Positive
b) Negative
Q4) According to you, does promoting equality at working area may help in reducing
gender discrimination at workplace?
a) Yes
b) No
Q5) What is the major importance of implementing equality at working area of ASDA?
a) Improve employee engagement
5

b) Foster creative environments
c) Reduce employee turnover
Q6) What are the challenges that faced by ASDA at the time of managing gender
discrimination at workplace?
a) Conflict among workers
b) Lack of employee involvement
c) Negative working environment
Q7) As per your point of view, what kind of w ays by which ASDA can eliminate gender
discrimination at working area?
a) Be transparent
b) Review salaries and standardize pay
c) Have a clear policy on discrimination
Q8) What are the ways that company can implement in order to promote gender
equality at workplace?
a) Considering Leadership Roles for both Men and Women
b) Altering Hiring Practices to increase diversity
c) Equal Pay
d) Creating an Open Minded Atmosphere
Q9) Does gender equality essential for ASDA in attainment of competitiveness at
market place?
a) Agree
b) Strongly agree
c) Strongly disagree
d) Disagree
Q10) Suggest the alternative ways that contributes in reducing employee turnover of
ASDA
Research sampling: For gathering realistic information, selecting a right sample size is
crucial because they provide their opinion on the basis of research area. In relation to this,
sampling consider as an effective process of choosing a sample size from large number of
population to collect data. This can be done by using two type of sampling techniques such as
6

probabilistic and non-probabilistic. In current investigation, probabilistic sampling will be
applied by researcher in which respondents will be selected as per random basis. Along with this,
all the chosen participants get equal chances to be selected for this study. With the use of this
investigation, 50 sample size will be selected as they are the workers of business organisation
who have knowledge about gender discrimination and how to eliminating the same at working
area.
DATA ANALYSIS AND INTERPRETATION
In undertaking an effective investigation, analysis of data is referring to the process that
used in inspecting, cleansing and modelling data with the aim of discovering useful information
on the basis of specified research topic ( Harnois and Bastos, 2018). With the help of this,
investigator can easily inform conclusion and make an effective decision.
Frequency Table
Q1) Do you have acknowledgement about gender discrimination? Frequency
a) Yes 40
b) No 10
Q2) Does gender discrimination affect the employee performance at
working area?
Frequency
a) Yes 35
b) No 15
Q3) What is the impact of gender discrimination over the
organisational performance?
Frequency
a) Positive 2
b) Negative 48
Q4) According to you, does promoting equality at working area may
help in reducing gender discrimination at workplace?
Frequency
a) Yes 30
7

b) No 20
Q5) What is the major importance of implementing equality at
working area of ASDA?
Frequency
a) Improve employee engagement 30
b) Foster creative environments 10
c) Reduce employee turnover 10
Q6) What are the challenges that faced by ASDA at the time of
managing gender discrimination at workplace?
Frequency
a) Conflict among workers 15
b) Lack of employee involvement 20
c) Negative working environment 15
Q7) As per your point of view, what kind of w ays by which ASDA
can eliminate gender discrimination at working area?
Frequency
a) Be transparent 20
b) Review salaries and standardize pay 10
c) Have a clear policy on discrimination 20
Q8) What are the ways that company can implement in order to
promote gender equality at workplace?
Frequency
a) Considering Leadership Roles for both Men and Women 15
b) Altering Hiring Practices to increase diversity 10
c) Equal Pay 15
d) Creating an Open Minded Atmosphere 10
Q9) Does gender equality essential for ASDA in attainment of
competitiveness at market place?
Frequency
a) Agree 10
b) Strongly agree 20
8

c) Strongly disagree 10
d) Disagree 10
Theme 1: Acknowledgement about gender discrimination.
Q1) Do you have acknowledgement about gender discrimination? Frequency
a) Yes 40
b) No 10
Interpretation: Gender discrimination is major issue for business organisation that put negative
affect over the employee performance. In this type of issue, workers are discriminated on the
basis of their gender that increase conflicts among them. This directly reduce overall
performance of the company. In relation to this, 40 out of 50 people have awareness about
9
40
10
a) Yes
b) No

gender discrimination as it is arise as per their gender as mostly female workers are pay less as
compare to male. Due to this, employee get demotivated towards the job roles and
responsibilities at working area. On the other hand, rest of 10 participates are not much familiar
with this theme.
Theme 2: Gender discrimination affect the employee performance at working area.
Q2) Does gender discrimination affect the employee performance at
working area?
Frequency
a) Yes 35
b) No 15
Interpretation: Now a day's business environment is dynamic in nature as issues are easily
occur at working area. In this, gender discrimination is refers to the major concern for business
organisation because it may reduce the employee performance by creating conflicts at working
area. Due to gender discrimination, employee are not being comfortable with other and does not
share their view points. This is the reason that negative relation among them can be easily
occurs. In context to this, 35 people give their views that issue of gender discrimination is highly
10
35
15
a) Yes
b) No

affect the employee and working area of business. Other hand, 15 respondents are not aware
about the gender discrimination.
Theme 3: Impact of gender discrimination over the organisational performance.
Q3) What is the impact of gender discrimination over the
organisational performance?
Frequency
a) Positive 2
b) Negative 48
Interpretation: From the above mentioned graphical representation it has been analysed that,
gender discrimination arise at working area due to unequal behaviour with employees. It may put
negative impact over the employee engagement at workplace as they does not take any kind of
involvement in business activities. In context to this, 2 participates think that gender
discrimination put positive impact. Apart from this, 48 out of 50 people give their views that it
put negative impact over the organisation performance because employee get demotivated
towards their job role.
11
2
48
a) Positive
b) Negative

Theme 4: Promoting equality at working area may help in reducing gender discrimination
at workplace.
Q4) According to you, does promoting equality at working area may
help in reducing gender discrimination at workplace?
Frequency
a) Yes 30
b) No 20
Interpretation: As per preceding graph it is evaluated that promoting equality within the
business organisation as it may eliminate the gender discrimination by providing equal
opportunities to employee so that they get motivate and put their best efforts for attainment their
targets. In this, 30 participates said that implementing as well as promoting equality may reduce
the employee turnover by retaining them longer period of time. Furthermore, remaining 20
people are think that promoting equality is not much important at working area.
Theme 5: Major importance of implementing equality at working area of ASDA.
Q5) What is the major importance of implementing equality at Frequency
12
30
20
a) Yes
b) No

working area of ASDA?
a) Improve employee engagement 30
b) Foster creative environments 10
c) Reduce employee turnover 10
Interpretation: In business organisation, implementing equality is one of the important activity
that provide various benefits to workers and at the same time also enhance organisational
performance. In this context, 30 participants think that it improve employee engagement at
working area, 10 people said that it foster creative working environment and 10 respondents give
their views that it directly contributes in reducing employee turnover.
Theme 6: Challenges that faced by ASDA at the time of managing gender discrimination at
workplace.
Q6) What are the challenges that faced by ASDA at the time of
managing gender discrimination at workplace?
Frequency
13
30 10
10
a) Improve employee
engagement
b) Foster creative
environments
c) Reduce employee turnover

a) Conflict among workers 15
b) Lack of employee involvement 20
c) Negative working environment 15
Interpretation: From the above discussed graphical representation it has been analysed that
there are various challenges that faced by company at the time of managing gender
discrimination. This may negatively affect the working activities of business organisation and
also reduce employee performance. As 15 out of 50 participants think that it may create conflicts
between employees at working area, 20 respondents think that lack of employee is also a major
issue that faced by company. On the other hand, 15 respondents think that negative working
environment at working area also a major challenges for company.
Theme 7: W ays by which ASDA can eliminate gender discrimination at working area.
Q7) As per your point of view, what kind of w ays by which ASDA can
eliminate gender discrimination at working area?
Frequency
a) Be transparent 20
14
15
20
15
a) Conflict among workers
b) Lack of employee
involvement
c) Negative working
environment

b) Review salaries and standardize pay 10
c) Have a clear policy on discrimination 20
Interpretation: It is important for business organisation to reduce gender discrimination at
working area as it may aid in improving the performance level of employees at working area. In
this, 20 out of 50 people give their views that company have to transparent with their workers so
that gender discrimination at workplace can be reduced, 10 participants think that review salaries
and standardize pay is also an effective way to eliminate gender discrimination and rest of 20
respondents said that have a clear policy on discrimination is also a way to reduce discrimination
on the basis of gender.
Theme 8: W ays that company can implement in order to promote gender equality at
workplace.
Q8) What are the ways that company can implement in order to
promote gender equality at workplace?
Frequency
a) Considering Leadership Roles for both Men and Women 15
15
20
10
20
a) Be transparent
b) Review salaries and
standardize pay
c) Have a clear policy on
discrimination

b) Altering Hiring Practices to increase diversity 10
c) Equal Pay 15
d) Creating an Open Minded Atmosphere 10
Interpretation: There are various ways implement by company with the aim of promoting
gender equality at working area. In this, 15 participants think that considering leadership roles
for both male and female is an important way to promote equality. 10 people give their views
that alerting hiring practices to increase diversity is a way, 15 respondents are favour with equal
pay and rest of 10 people are think that creating an open minded atmosphere is an effective to
promote equality at work place of business organisation.
Theme 9: G ender equality essential for ASDA in attainment of competitiveness at
market place.
Q9) Does gender equality essential for ASDA in attainment of
competitiveness at market place?
Frequency
a) Agree 10
16
15
10 15
10
a) Considering Leadership
Roles for both Men and
Women
b) Altering Hiring Practices to
increase diversity
c) Equal Pay
d) Creating an Open Minded
Atmosphere

b) Strongly agree 20
c) Strongly disagree 10
d) Disagree 10
Interpretation: From the above mentioned graph it is analysed that gender equality is one of the
essential aspects for business organisation in attaining competitiveness in market place by
reducing employee turnover. In this, 10 participants are agree with this theme, 20 people are
strongly agree with the same, 10 respondents are with strongly disagree and rest of 10 are
disagree with this statement.
RESEARCH OUTCOMES
From the above mentioned primary and secondary information it is founded that promoting
equality at working area is significant for company because it helps employees to share positive
relation with others. In this context, gender discrimination is one of the major issue that mostly
employees have faced at workplace. In this type of issue, female workers are pay less as compare
to male employees. This can be creating negative working environment wherein employees are
17
10
20
10
10
a) Agree
b) Strongly agree
c) Strongly disagree
d) Disagree

not feel comfortable to share relation with other employees. Due to gender discrimination,
various issues faced by employees like create conflict among workers, lack of employee
involvement and many more. For overcoming from these issues company use effective ways
including Review salaries and standardize, Be transparent, proper communication, equal wages
and many more. With the help of this, company can easily promote equality at workplace and at
the same time also motivate their workforce to perform their task activities in a team. This will
directly contribute in increasing overall performance level by reducing employee turnover.
CONCLUSION AND RECOMMENDATION
Conclusion
As per analysis of entire research it has been concluded that gender discrimination is
considered as a major challenges for business organisation and its employees because it may
negatively affect the working environment. Thus, company is responsible for promoting equality
so that both male and female employee can effectively perform their job roles. Along with this, it
is also summarised that, business organisation is also may ensure that all the employee whether
they are men or women get equal chances for succeed at workplace. With the assistance of this,
employee retain within the company for longer period of time and also reduce its employee
turnover. Apart from this, Creating an Open Minded Atmosphere is also crucial in which
workers are feel more comfortable at the time of sharing their view points with others. This
will directly contributes in improving organisational performance and make its image more
competitive.
Recommendation
It has been recommended from the above discussed study that promoting equality is
important for company in eliminating the issue of gender discrimination. This can be beneficial
in motivating workers to perform in a team and also accomplishing their set targets in an allotted
period of time. In this regards, manager of the company needs to create equal working
environment and also ensure that all the male and female workers get equal pay against their
performance. If it is successfully done than employee get encouraged and motivated towards the
job roles. This will contributes in reducing the employee turnover by retaining them for longer
duration. In addition to this, organisation should r eview salaries and standardize pay to their
workers that contributes in maintaining the equal working area wherein employees can
18

easily attain their predetermined targets in an effective manner. With the assistance of this,
company easily improve their competitiveness at market place and also established its
positive brand image.
REFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY
I am glad to take this opportunities to undertake current investigation that is based on
determining the ways by which company can eliminate gender discriminate at working area. This
research include a wider scope and also provide detailed information to investigator. As a
researcher, I have used various methods to gather information on the basis of specified research
topic. In this I have applied primary method of data collection and prepare a structured
questionnaire. This can be beneficial for me in gathering reliable information through which I
had taken appropriate decision. Along with this, I have also faced various issues at the time of
undertaking research which is related to the insufficient time and cost that put negative impact
over the end results of the study. For overcoming from these issue I have developed Gantt chart
that includes all the research activities along with specified time frame. With the help of this, I
have complete research without any kind of issues. In addition to this, current researcher also
helped me in building my knowledge that support me in my career growth.
Furthermore, there are various methods are used to carry out the research activities but as
an alternative research methodology interview is one of the effective method that help in
gathering information from respondents as per their views points. One of the major advantage of
using this method is that it support in collecting qualitative data in less period of time.
19

REFERENCES
Books and journals
Alteri, A. M., 2016. Gender-Based Discrimination in the Workplace: Why Courts Tell
Employers That Breastfeeding Discrimination Is Legal. Review of Public Personnel
Administration. 36(3). pp.264-282.
Bader, B. and et. al., 2018. Institutional discrimination of women and workplace harassment of
female expatriates. Journal of Global Mobility.
Bishu, S. G. and Alkadry, M. G., 2017. A systematic review of the gender pay gap and factors
that predict it. Administration & Society. 49(1). pp.65-104.
Brown, J. and et. al., 2019. Workplace harassment and discrimination in gynecology: results of
the AAGL Member Survey. Journal of minimally invasive gynecology. 26(5). pp.838-
846.
DeSouza, E. R., Wesselmann, E. D. and Ispas, D., 2017. Workplace Discrimination against
Sexual Minorities: Subtle and not‐so‐subtle. Canadian Journal of Administrative
Sciences/Revue Canadienne des Sciences de l'Administration. 34(2). pp.121-132.
Eskridge Jr, W. N., 2017. Title VII's Statutory History and the Sex Discrimination Argument for
LGBT Workplace Protections. Yale LJ. 127. p.322.
Harnois, C. E. and Bastos, J. L., 2018. Discrimination, harassment, and gendered health
inequalities: do perceptions of workplace mistreatment contribute to the gender gap in
self-reported health?. Journal of health and social behavior. 59(2). pp.283-299.
Kattari, S. K. and et.al., 2016. Policing gender through housing and employment discrimination:
comparison of discrimination experiences of transgender and cisgender LGBQ
individuals. Journal of the Society for Social Work and Research. 7(3). pp.427-447.
Knepper, M., 2018. When the shadow is the substance: Judge gender and the outcomes of
workplace sex discrimination cases. Journal of Labor Economics. 36(3). pp.623-664.
Krishna, A., Kim, S. and Shim, K., 2018. Unpacking the effects of alleged gender discrimination
in the corporate workplace on consumers’ affective responses and relational
perceptions. Communication Research. p.0093650218784483.
Park, S.G. and et. al., 2017. The effects of LMX on gender discrimination and subjective career
success. Asia Pacific Journal of Human Resources. 55(1). pp.127-148.
Plickert, G. and Sterling, J., 2017. Gender still matters: effects of workplace discrimination on
employment schedules of young professionals. Laws. 6(4). p.28.
Rouse, L.P. and et. al., 2016. Workplace bullying among family physicians: A gender focused
study. Journal of Women's Health. 25(9). pp.882-888.
Sawyer, K., Thoroughgood, C. and Webster, J., 2016. Queering the gender binary:
Understanding transgender workplace experiences. In Sexual orientation and
transgender issues in organizations. (pp. 21-42). Springer, Cham.
Sipe, S. R. and et. al., 2016. Taking off the blinders: A comparative study of university students’
changing perceptions of gender discrimination in the workplace from 2006 to 2013.
Academy of Management Learning & Education. 15(2). pp.232-249.
Online
20

Fuhl, J., 2018. ways to eliminate gender bias in the workplace. [Online]. Available
through:<https://www.sagepeople.com/about-us/news-hub/eliminate-gender-diversity-
workforce/#>.
Wilson, J., 2019. Issues Fueling Gender Inequality in the Workplace. [Online]. Available
through:<https://www.asyousow.org/blog/gender-equality-workplace-issues>.
21

Appendices
Research Proposal Form
Section One: Research title, aim, objectives, questions
Title or working title of research project
( in the form of a research aim, objectives and/or questions)
Title: “To investigate the ways for reducing gender discrimination in the workplace of
business organisation”. A study on ASDA
Research project objectives
 To identify the impact of gender discrimination in the workplace of an
organisation.
 To explore the challenges may be faced by ASDA while managing gender
discrimination at workplace.
 To determine the ways by which ASDA can eliminate gender discrimination at
working area.
Research Project questions
 What is the impact of gender discrimination in the workplace of an organisation?
 What are the challenges that may be faced by ASDA at the time of managing
gender discrimination at workplace?
 What are the ways by which ASDA can eliminate gender discrimination at
working area?
(e.g. what is the question you want to answer? What do you want to learn how to do? What
do you want to find out?):
Section Two: Reasons for choosing this research project
Reasons for choosing the project
(e.g. links to other subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is important):
The primary purpose of undertaking current research is to explore the ways for educing
gender discrimination at working. As it provide wider scope to the investigator that
22

may assist in analysing whole research activities. In this regards, current research also
improve their skills and knowledge that assist in taking right decision within the
investigation. Another reason behind carried out research activities is that it also help in
proving ways to reducing gender discrimination by which company can easily improve
its overall performance level at market place.
Section Three: Literature sources searched
Use of key literature sources to support your research aim, objectives and/or questions:
Impact of gender discrimination in the workplace of an organisation
According to Leonard, (2019), Gender discrimination is refers to the major issue that faced
by mostly business organisation and workers as well. It comes in many different forms but
generally it means that an employee is treated differently and less favourably due to their
sex or gender. It put negative impact over the employee performance and their motivational
level as well. At a workplace, it can be arise in the form of pay raises, promotion and sexual
harassment. In this context, there are several impact of gender discrimination over the
working area including lost productivity level, high employee turnover, damaged moral,
Increased Workplace Conflict and many more. Due to these impacts, employee may reduce
their quality performance that negatively impact over the performance level of company at
market area.
Challenges that may be faced by ASDA at the time of managing gender discrimination at
workplace
According to Sullivan, (2016), It is one of the important responsibility of business
organisation to manage gender discrimination at work place because it may reduce
employee relation and at the same time also create conflicts among workers. In this,
company face various issues at the time of managing gender discrimination like lack of
employee involvement, improper interaction with workers, unequal pay scale, ineffective
policies and laws of gender discrimination and many more. All these are affect the entire
activities of employees performed within the company.
Ways by which ASDA can eliminate gender discrimination at working area
According to Hoang, (2020), Each and every employees are the assets for business
organisation for attaining success. Thus providing equality and fair treatment is crucial for
23

workers is also crucial as it may assist in making workforce more productive. This will
directly contributes in enhancing positive brand image at market area. In this context, there
are some effective ways that can be used by company for eliminating gender discrimination
arise at working area such as providing equal treatment to both male and female workers, be
transparent about pay scale, Promote a better work life balance for both genders, offer
proper training and mentoring to every workers within the company. With the assistance of
these ways, organisation can promote equality at working station and at the same time also
eliminate discrimination on the basis of gender. This will contributes in developing positive
brand image by making their workforce more productive.
Online
Leonard, K., 2019. The Effects of Gender Discrimination in the Workplace. [Online].
Available through:<https://smallbusiness.chron.com/effects-gender-discrimination-
workplace-2860.html>.
Sullivan, K.H., 2016. The Negative Effects of Gender Discrimination. [Online]. Available
through:<https://www.justiceatwork.com/resources/2016/november/the-negative-effects-of-
gender-discrimination>.
Hoang, X.M., 2020. Ways to Promote Gender Equality in the Workplace. [Online].
Available through:<https://theundercoverrecruiter.com/gender-equality-workplace/>.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the report):
How long this will take:
24

25

Milestone one: LO2
Target date (set by tutor): 16/01/2020
Milestone two: LO3
Target date (set by tutor): 24/01/2020
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Research methodology play a crucial role in performing entire activities of investigation as it
provide a framework that help investigator to collect relevant data and information towards the
specific topic and area. Along with this, it also includes various tools and techniques that
implement by researcher with the aim of acquiring reliable and authentic information on the
basis of specified topic and area as well:
Data collection: At the time of undertaking research, it is significant for investigator to select
right and appropriate method so that valid and reliable information can be easily gathered.
Mainly, collection of data is consider as an effective process that help in acquiring, analysing
and interpreting data in order to draw a valid conclusion at the end of the investigation. In this
context, there are two type of methods including primary and secondary method of data
collection. In order to perform current research activities, investigator will apply both primary
and secondary method. In this, primary method help in preparing a structured questionnaire and
on the other side, secondary method assist in undertaking a systematic literature review on the
basis of different authors view points.
Research philosophy: It is refers to the belief in which data should be gathered or analysis. It is
classified on the basis of two philosophies such as interpretivisim and positivism research
philosophies. Under current investigation, interpritivism research philosophy will be implement
by researcher as it help in gathering data which is measurable in nature. With the help of this,
researcher can draw a valid conclusion at the end of the investigation and at the same time also
26

make it more reliable in nature.
Sampling: It is consider as an important process for selecting sample size from the larger
population because it help in providing authentic information. In context to this, it is classified
on the basis of two techniques such as probabilistic and non-probabilistic sampling. For
selecting sample size for current research, probabilistic method will be applied by investigator in
which sample size selected as per random basis and also get equal opportunities to be selected to
give their views points towards the specified research topic. By using this methods, 50
respondents are selected who are the employees of business organisation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: (date)
27

Appendix
Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of
data collected from human participants are required to gain ethical approval before
commencing their research. Please answer all relevant questions and note that your
form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully
with your Unit Tutor. Please complete this form in good time before your research
project is due to commence.
Section 1: Basic Details
Project title: “ To investigate the ways for reducing gender discrimination in the
workplace of business organisation”. A study on ASDA
Student name: ...................................................................................
Student ID number: ...................................................................................
Programme: ...................................................................................
College: ...................................................................................
Intended research start date: .01/01/2020............................................
Intended research end date: ............20/04/2020.................................
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews:  Questionnaires:  Observations:  Use of Personal Records: 
 Data Analysis:  Case Study:  Survey:  Narrative Enquiry: 
28

 Other (please specify):
...................................................................................................................................................
.................
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Adults: 
How will participants be recruited (identified and approached)?
By using random sampling method, 50 staff members of an organisation will be
recruited to collect authentic data.
Describe the processes you will use to inform participants about what you are doing:
By using e-mail or questionnaire
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
By preparing questionnaire researcher can easily obtain consent from
participant which will be written in the form.
Studies involving questionnaires / interviews: Will participants be given the option of
omitting questions they do not wish to answer?
Yes:  No: 
If No please explain why below and ensure that you cover any ethical issues arising from
this.
Studies involving observation:
Confirm whether participants will be asked for their informed consent to be observed.
Yes:  No: 
29

Will you debrief participants at the end of their participation
(i.e. give them a brief explanation of the study)?
Yes:  No: 
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes:  No: 
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with Data
Protection Act (2018) Yes:  No: 
Who will have access to the data and personal information?
Research
During the research: Where will the data be stored?
Research
Will mobile devices such as USB storage and laptops be used? Yes:  No: 
If yes, please provide further details: After the research: Where will the data be stored?
How long will the data and records be kept for and in what format? Will data be kept for
use by other researchers? Yes:  No: 
If yes, please provide further details:
30

Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
as a result of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following:
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics.
 Risks to participants and/or researchers.
 Confidentiality/anonymity.
 Disclosures/limits to confidentiality.
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Reporting.
 Dissemination and use of your findings.
31