Research Project

RESEARCH
PROJECT
PART -B

2.3 Recording and collating data
Is Black Penny using social media technologies in their business operations? Frequency
Yes 6
No 3
Not Sure 1
Total 10
Theme 1: Black Penny using technologies in their business operations.
Theme 1using technologies in their business operations. :
Black Penny

Cont.
Theme 2: Type of social media technology Black Penny mainly used to increase profitability
and productivity.
Which type of social media platform or technology Black Penny mainly used to
increase profitability and productivity?
Frequency
Facebook, Instagram, Twitter etc. 4
Online Relationship Management System (ORM) 2
Online reservation system 3
Mobile Communication 1
Total 10

Theme 3: Very often the technologies are used by the Black Penny management.
How often the social media is used by the Black Penny management? Frequency
Very Often 6
Often 2
Not Often 2
Total 10