To improve rural tourism in India: Research Project

Research Project

Using the criteria explained in "Framing the question" List your Title, the business
context of your proposed report and provided answers to the project questions
(below).
1 . Report Title: “ To improve rural tourism in India”
2. Business Context: Rural tourism is defined as tourism that focuses on participation on rural
lifestyle. Tourism is a socio-economic activity that creates employment in India. This
company has rich culture and heritage which is well known around the world. It is essential
for the administration of this country to manage and develop it's responsibilities towards rural
tourism in order to make money out of it. The rural tourism of India basically emphasises on
rural life, culture, art and heritage at rural locations. The management of India tourism
promotes architecture of village by providing accommodation and food to people. There are
several schemes which are made by Indian government for promoting rural tourism. The
tourism ministry of India has launched Rural Tourism Infrastructure development committee.
The main aim of this scheme is to showcase village's lifestyle and culture in which there is
core competence in craft and art, textiles, hand loom and natural surroundings.
3. Project Questions
Objectives of the research
 To understand the meaning of rural tourism in India
 To analyse the advantages of promoting rural tourism
 To know different schemes launched for improving rural tourism in India
Questions of research
 What do you mean by rural tourism in India ?
 What are the various advantages of promoting rural tourism ?
 What are different schemes launched for improving rural tourism in India ?

4. Current/ preliminary research and relevant theory: Provide an overview of the
literature will inform your project. You should also ensure that your review is coherent,
well organised a critical. Your proposed strategy will be based on your preliminary
research. You need to carefully select specific competitor strategy/strategies to
recommend to the chosen company
(Don’t forget to give a list of references at the end of your project proposal. Use the
cite-it-rig system properly.
The qualitative approach - A qualitative research is a primarily research. The
information in these kind of approach is based upon hypothesis.
The quantitative approach - This kind of research is used for identifying different
problem by the method of generating numerical data and this is transformed to statistics. This
data is used for quantifying attitudes, behaviours, opinions and other variables. A quantitative
data method is more structured and this includes different types of surveys like paper survey,
online survey, face to face interview, websites, online polls, etc. is defined as the research in
which data is gathered in a numeric form and this is represented through various categories,
rank order or measured in units.
In the present report, both kind of approaches are used for analysing and evaluating data.
5. Method of Inquiry: Where will you look for your data. Show how you believe that
this is a appropriate source of data.
Data collection method: This is defined as the process which helps in collecting data for
conducting the research. by which facts and data are collected by the researcher for
conducting an effective research. The two types of methods for collecting data such as primary
and secondary methods. According to the Primary method, fresh or raw data is collected and
this information is grouped into two parts of research – quantitative research and qualitative
research. The different ways by which Primary data can be gathered are interviews,
questionnaires, face to face interactions, etc. This helps in analysing relevant and proper data