Customer Retention Policy and Satisfaction Level - A Case Study of Hilton Park Lane London
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About This Document
This research project focuses on studying the customer retention policy and satisfaction level in the hotel industry, with a case study of Hilton Park Lane London. It aims to identify factors that impact customer retention and satisfaction, examine the interrelations between retention and satisfaction, and develop strategies for an effective retention policy. The study includes a survey of 40 respondents and qualitative data analysis techniques.