Research Project Assignment - Tourist Satisfaction in Hospitality Sector
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Added on 2020-10-04
Research Project Assignment - Tourist Satisfaction in Hospitality Sector
Added on 2020-10-04
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Research Project
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Back Ground of the Research...........................................................................................11.3 Significance of Research..................................................................................................21.4 Research aim and Objectives............................................................................................21.5 Research Questions..........................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Distinctive ways through which an organisation will gain consumer satisfaction...........42.2 Elements which will hamper tourism satisfaction level in Trailfinders...........................52.3 Significance of tourism destination with industry of hospitality......................................62.4 Ways by which entire tourist satisfaction level will be developed..................................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................83.1 Type of investigation........................................................................................................83.2 Research design................................................................................................................83.3 Research Philosophy........................................................................................................83.4 Research Approach...........................................................................................................93.5 Data Sampling..................................................................................................................93.6 Data collection method.....................................................................................................93.7 Ethical consideration........................................................................................................9CHAPTER 4: DATA ANALYSIS................................................................................................10CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................175.1 Conclusion......................................................................................................................175.2 Recommendations..........................................................................................................17REFERENCES..............................................................................................................................19APPENDIX....................................................................................................................................21
TITLE: “To analyse effectiveness of achieving tourist satisfaction in hospitality sector: A casestudy on Trailfinders”.CHAPTER 1: INTRODUCTION1.1 Overview of researchIn the recent period of time, basically each and every kind of association concentrate onneeds and demands of clients so that they will accomplish it within limited period of time.Hospitality is much largest segment which covers many areas into this, such as visitor attraction,transportation, catering, travelling, hotels and so forth. Level of satisfaction of each visitor ismuch fundamental because this will be associated with tourism destination. Along with this, ithas been analysed that hospitality sector is growing continuously across the world by givingcompelling products and services (Han and Hyun, 2015). Additionally, this will be restructureagain; thus, proper satisfaction level will be given to clients by fulfilling their requirements andwants. Trailfinders is a travel company which is set up in United Kingdom. They are operatingtheir business in more than 25 nations. Products and services of this firm is very qualitativewhich assist to gain attention of numerous individuals towards them. In UK, there are numerousplaces which will capture attention of numerous persons towards them, like Tower of London,Westminster Abbey, Chester Zoo and many others. Additionally, there are many hotels likeTrailfinders, providing best services to visitors which help to improve their experience.1.2 Back Ground of the ResearchTourism satisfaction is an essential factor which is related with an enterprise so that theywill acquire success and growth in sector of hospitality effectively. Trailfinders is providing bestgoods and services to their clients in UK and many other countries. They are operating in morethan 25 countries with almost 20000 staff members. There are various attractive touristdestination in United Kingdom which is providing proper satisfaction to visitors. This project isgoing to evaluate appropriateness and effectiveness of attaining tourism satisfaction inhospitality industry (Molina-Azorín and et. al., 2015). Therefore, it is must for company to caterbest sort of services to their consumers. Along with, manager has to know about the interest ofpeople as this helps the to improve their experience in an effective and efficient manner. Themain purpose of this assignment is to know about level of satisfaction of clients.1
1.3 Significance of ResearchIt is important part of the whole research because it helps in determining specificoutcomes. Along with this, an inquiry is based on evaluating effectiveness of tourist satisfaction.In case customers are satisfied with company products and services then retain form long periodof time towards the company. With the help of this firm attain competitive advantage form itsrivals. It is essential for researcher to locate all taste of consumers that they are facing atmarketplace. By this, various actions can be made in order to pull up interest of consumers intheir products or services for a longer period of time. This activity is going to directly affectconditions of sales and profit of firm (Manhas and Tukamushaba, 2015). Apart from this, it has been examined that organisation which is fulfilling needs andwants of consumers in a proper manner will enhance sustainability of firms at marketplace. Inmodern era, most of students and other people are looking forward to become an owner of traveland tourism business. This sector has already taken a huge place in administrative market thus, itis attracting most of people. Just like this, Trailfinders have already made a huge in all overUnited Kingdom and trying to expand its business so that market share can get increases. Apartfrom this, they are also looking forward to fulfil requirements of their clients by givingappropriate services to hospitality services. Clean rooms of hotel, adventures trips, healthyenvironment are some of facilities which can be given by this firm. Under this research,investigator is focusing on bringing out determinations by which they can improvise customerssatisfaction level (Altinay, Paraskevas and Jang, 2015). 1.4 Research aim and ObjectivesAim: “To analyse effectiveness of achieving tourist satisfaction in hospitality sector: A casestudy on Trailfinders.”Objectives:To identify distinctive ways through which an organisation will gain consumersatisfaction.To evaluate elements which will hamper tourism satisfaction level in Trailfinders.To examine significance of tourism destination with industry of hospitality.To suggest some ways by which entire tourist satisfaction level will be developed.1.5 Research QuestionsResearch Questions:2
What are distinctive ways by which company will gain customer satisfaction?What are those components which will hamper tourism satisfaction level in Trailfinders?What are significance of tourism destination with industry of hospitality?What are distinctive ways by which entire tourist satisfaction level will be developed?3
CHAPTER 2: LITERATURE REVIEWIn this segment, it is required for investigator to carry out entire data as well asinformation in an appropriate way and this will get published with assistance of many sources.This section comprises entire info which is gather by the secondary method. Therefore, to gatherdata two kinds of resources will be used which aid to render accurate as well as relevantinformation which is linked with topic of research (Eid and El-Gohary, 2015). It has beenexamined that this part of investigation is much precious for investigator because with aid of thisresearch topic will easily examined. Therefore, success and growth will easily get attained by anorganisation. Henceforth, views and thoughts from many writers and authors is taken. 2.1 Distinctive ways through which an organisation will gain consumer satisfactionIt is essential for every single sector in marketplace to locate areas by which satisfactionlevel of consumers can get enhanced. Study of what exactly customer is looking for can lead afirm to maximise its profit. Under this, it is also mandatory for organisations like Trailfinders togive training and development sessions to its employees so that they can serve to its end users inmost effective and efficient way. Staff members are the one who directly interact with customersand not the manager or a leader thus, it is necessary make workers familiar with aims andobjectives of company (Sørensen and Jensen, 2015). By this, an individual will start working to the set target and this scenario will directly putimpact on brand image of the Trailfinders. Tourism sector faces so many changes at marketplacelike people prefer to go at cold places rather than a hot place if summers are running at theirhome places. London Eye, Chester Zoo, Buckingham Palace, Tower of London, Big Ben aresome of places which mostly tourists likes to go. According to Karatepe and Karadas (2015),competitive advantages can be gained by companies with the help of providing proper sort ofservices to consumers as per their needs and wants. Away from this, feedbacks can also be takenby Trailfinders in order to understand better the experience of customers. Company can usevarious strategies to make them happy and these are mentioned beneath:Provide desired destinations- Most of the time, visitors, tourists and business peoplelikes to see places which they have imagined. It is necessary in tourism sector to understandclients requirements. Loyalty of consumers can get enhanced with this type of approach.Treat visitors in better way- A knowledgable employee will start working in mosteffective and efficient way. By this, he/she will better understand the market and needs of4
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