Hospitality and tourism to be research in Valencia Spain
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Added on 2020-06-03
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Hospitality and tourism to be research in Valencia Spain CHAPTER 1: INTRODUCTION1 1.1 Overview of the research 1 1.2 Back Ground of the Research1 1.3 Significance of Research 2 1.4 Research Aim 2 1.5 Research Objective 2 1.6 Research Questions 2 CHAPTER 2: LITERATURE REVIEW 2 2.1 Different ways by which firm can achieve customer satisfaction 3 2.2 Factors that hamper the satisfaction level of tourist currently in Valencia 4 2.3 Importance of tourist destination with hospitality industry 4 CHAPTER 3: RESEARCH METHODOLOGY 4 3.1 Types of
Hospitality and tourism to be research in Valencia Spain
Added on 2020-06-03
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Hospitality andtourism to beresearch in ValenciaSpain
Table of ContentsCHAPTER 1: INTRODUCTION ...................................................................................................11.1 Overview of the research......................................................................................................11.2 Back Ground of the Research...............................................................................................11.3 Significance of Research.......................................................................................................21.4 Research Aim........................................................................................................................21.5 Research Objective................................................................................................................21.6 Research Questions...............................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................22.1 Different ways by which firm can achieve customer satisfaction.........................................32.2 Factors that hamper the satisfaction level of tourist currently in Valencia..........................42.3 Importance of tourist destination with hospitality industry..................................................4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................43.1 Types of investigation...........................................................................................................53.2 Research Design....................................................................................................................53.3 Research approach................................................................................................................63.4 Data sampling........................................................................................................................63.5 Ethical Consideration............................................................................................................6CHAPTER 4: DATA ANALYSIS..................................................................................................6CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................155.1 Conclusions.........................................................................................................................155.2 Recommendations...............................................................................................................16REFERENCES..............................................................................................................................17
TOPIC- “To determine the effectiveness of achieving tourist satisfaction in Hotel industry. Acase study on Eurostars Rey Don Jaime Hotel in Valencia Spain.”CHAPTER 1: INTRODUCTION 1.1 Overview of the researchIn today's business environment, satisfy the needs and fulfil the requirements ofcustomers is very essential for an organisation. Without this an enterprise cannot survive inmarket. One of the main benefit of satisfy the needs of customers is that it provide competitivebenefit to firm and provide various long term benefit (Bornhorst, Ritchie and Sheehan, 2010).Sector of tourism is the one which is growing on a fast speed and increase number of tourist invarious tourist destinations has open a way for hotels to offer them unique services and generatelarge number of profits. Valencia is on east cost of the Spain. It is a biggest city and magnificentplace and this kind of city provides combination of sun, beach with attractive Valencia beachvillas. Eurostars Rey Don Jaime hotel is situated in Valencia the hotel has 10 events rooms formore than 200 people. Services offered by hotel are appropriate for training courses, seminars,conferences and business meetings. Further, hotel offer an effective food services that areappropriate for lunches and dinners. Number of places are there in this city which attract largenumber of visitors every year and effective services offered by Eurostars Rey Don Jaime hotelinfluence number of people to visit there. 1.2 Back Ground of the ResearchGrowth and success of tourism sector is mainly depend on satisfaction of tourist. Everyindustry involve in tourism sector do various efforts to fulfil the requirements of visitors as thisencourage them to visit again. Valencia is the third biggest metropolitan area in Spain with arange of population from 1.7 to 2.5 million which is based on metropolitan area. Under this city,there are many different attractive destinations which provide the satisfaction to consumers in aneffective manner. Further services offered by Eurostars Rey Don Jaime hotel influence largenumber of tourist to stay there. To achieve success and growth, it is very necessary for hotel toserve customers in an effective way (Chand, 2010). All this make the experience of tourist abetter one and at the same time motivate them to visit again. 1
1.3 Significance of ResearchIt is a necessary part of research report because it provides importance of research. Thisresearch is based on determine the effectiveness of achieving tourist satisfaction in Hotelindustry. One of the main benefit of satisfied customers is that it ensure long term survival offirm and also offer competitive benefit to firm. Further this enhance profits and sales ofenterprise and contribute in growth of firm as well. With the help of satisfying needs and wantsof tourist in an effective manner, hospitality sector will be developed and its profit level will alsobe increased (Deng, Yeh and Sung, 2013). Travel and tourism is a largest industry and alsomost necessary sector in all over the world. Services offered by hotels plays a big role in overallexperience of customers and affect their decision of travel. Hotels play a big role in satisfy theneeds of customers during their travelling. It is very important for hotels to offer effectiveaccommodation facilities, clean rooms, facility of online booking and many more. One of themain reason behind this research is to determine the effectiveness of achieving touristsatisfaction in Hotel industry.1.4 Research AimAim of this research is “To determine the effectiveness of achieving tourist satisfaction inHotel industry. A case study on Eurostars Rey Don Jaime Hotel in Valencia Spain.”1.5 Research ObjectiveTo identify the major ways to achieve tourist satisfaction in Hotel sector. To ascertain the main elements that hamper satisfaction of tourist. To examine the effectiveness of tourist destination in tourist satisfaction.To recommend the ways through which hotels can enhance the satisfaction of tourist. 1.6 Research QuestionsWhat are the major ways to achieve tourist satisfaction in Hotel?What are the main factors that hamper satisfaction of tourist?What is the effectiveness of tourist destination in tourist satisfaction?CHAPTER 2: LITERATURE REVIEWUnder this, there is a need to a researcher to carried all information in a retailed mannerregarding data which is published through various sources and it included information and datawhich is mainly collected from the secondary source. In order to collect data there are two mainsources which helps in providing relevant and accurate information related to research topic.2
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