Research Project Assignment - (Doc)
Added on 2020-10-05
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Business DevelopmentLeadership ManagementProfessional DevelopmentData Science and Big DataLanguages and CultureEconomicsPolitical Science
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RESEARCHPROJECT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................1Overview of research..............................................................................................................1Background of research..........................................................................................................1Rationale of Research.............................................................................................................2Aim of research......................................................................................................................2Research objectives................................................................................................................2Research questions.................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9Type of Investigation..............................................................................................................9Research Approach.................................................................................................................9Research Techniques..............................................................................................................9Research philosophy.............................................................................................................10Research Design...................................................................................................................10Data collection......................................................................................................................10Data sampling.......................................................................................................................11Ethical issues........................................................................................................................11Gantt Chart...........................................................................................................................11CHAPTER 4: DISCUSSION.........................................................................................................13Marks & Spencer and Globalisation.....................................................................................13.......................................................................................................................................................17CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................18Conclusion............................................................................................................................18Recommendations................................................................................................................18CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGIES..............................19Reflection.............................................................................................................................19Alternative methodologies....................................................................................................19REFERENCES..............................................................................................................................20Research objectives..............................................................................................................22
Topic:“How globalisation can drive business success”CHAPTER 1: INTRODUCTIONOverview of researchGlobalisation is not a new word for most people as they know that globalisation hasprovided greater opportunities to not any individual but to company as well. This is a growingprocess through which companies are growing in a rapid speed and assisting in developingbusiness and providing better services and facilities to its customers. Globalisation is notconfined with only economy but it has different perspectives as well such as social, cultural,ideological and political. In relation with business globalisation, it is being accepted by most ofthe companies as it has widen and speed-up connection between one another world-wide. Background of researchResearch is a systematic work which is undertaken in order to have proper knowledgeregarding different kinds of activities, knowledge about humans, culture and society. Therefore,research is conducted order to have in-depth information that can be further applied in futureproceedings (Aas, 2013). Globalisation is a wider concept and it includes different kinds oftendencies such as economic, social and cultural as well. In simple terms, globalisation is aprocess through which companies in different countries interact with various firms and dotrading, financial transactions etc., for operating their business in an effective manner. Marks andSpencer is one of the leading companies in United Kingdom. Company was founded in the yeararound 1884 and since 135 years they are providing effective services and facilities to itsvaluable customers. Globalisation has aided many companies with benefits as it has providedthem a wider platform of operating their business in an effective manner in different locationsaround the world. Therefore, this research is conducted in order to have proper knowledgeregarding the impact of globalisation and how it helps in taking business towards success. Mainreason behind this is that globalisation have an effect on business life and through this companycan enhance its tools and technologies which can further leads towards competitive advancement(Agrawal, 2017). Therefore, with the help of this research Marks and Spencer will get to knowabout what are the factors through which company can enhance its business at internationallevel. With the help of globalisation company will be able to develop effective communication1
process with other firms and companies. As a result, this will be helpful in free trading betweencountries. Currently, Marks and Spencer is going through some complications in operating itsbusiness at national level because their sales are decreasing. Therefore, with the help of newmarketing strategies company is thinking of expanding its business at International level. Thus,this research will be helpful for researcher in understand what all factors are crucial and whichcan provide benefits and make them eligible in sustaining in the market for a longer period oftime (Beck, 2018). Rationale of ResearchPresent research is based on the topic “To determine importance of globalisation and itsimpact on success of business”. A study on Marks and Spencer. This will aid researcher inhaving proper information about the research topic. Therefore, with the help of this research,researcher will not only know about the factors that are required to be focussed more but willalso aid in enhancing knowledge of research is being conducted. Significance of this research isto have proper understanding about the impact of globalisation in taking business towardssuccess. Aim of researchWhile conducting a research aim plays a crucial role as on the basis of this objectives areformulated which is further required for doing research in an effective manner. Therefore, aim ofthis research is to “To determine importance of globalisation and its impact on success ofbusiness”. A study on Marks and Spencer.Research objectivesTo understand the concept of globalisation.To identify the drivers that influence company towards globalisation.To study various benefits of globalisation that can lead Marks and Spencer to success.To identify different kinds of challenges that can be faced by Marks and Spencer whileoperating their business in globalised world. Research questionsWhat do understand by the concept of globalisation?What are the drivers that influence company towards globalisation?2
What are the benefits of globalisation that can lead Marks and Spencer to success?What kinds of challenges that can be faced by Marks and Spencer while operating theirbusiness in globalised world?3
CHAPTER 2: LITERATURE REVIEWConcept of globalisationAccording to the view point of Benería, Berik and Floro, (2015)Globalisation, provides acloser integration of countries, companies and people that helps in operating business in aneffective manner. In this faster growing economy where doing business for a company becomesexpensive globalisation has played a crucial role as it has reduced cost of transportation andcommunications. Along with this, it has breakdown numerous boundaries because of which flowof goods, services, capital and knowledge has become more easier. Therefore, globalisation hashelped in clearing path for worldwide development as a result, any company at any level caneasily take their business at global platform. Globalisation is not only around with economicfactor but it has also putting positive impact on other elements as well. Developing countrieshave access to new markets which is providing maximum benefits in terms of movement oflabour, foreign capital, latest technologies etc., In relation with trade at global level it is helping in enhancing economic growth.Globalisation to some extent has reduce trade restrictions. Other than this, companies can nowget cheap labour forces for performing their task in an effective manner. Globalisation has notonly improved the way of doing any particular work but it has also helped in transferring newand latest technologies from developing countries. As a result, it aid company towards globalcompetition for a longer period of time. Therefore, in order to do the same companies nowadaysare focussing on producing goods that are of superior qualities which is leading towardsspecification and efficiency. Apart from this, globalisation has provided better access to goods,foreign culture etc., Drivers that influence Marks and Spencer towards globalisationAs per Benigno and Faia, (2016)Globalisation is primarily an economic process with thehelp of which interaction and integration of activities takes place. Thus, it can be said thatglobalisation is totally based on four components making worldwide connections,exchange oftechnologies, resources of capital and exchange of goods and services. Globalisation hasresultant in increase in economic expansion between national whether at national or internationallevel. There are some drives of globalisation that has influenced numerous companies inexpanding their business at different levels so, some of them are explained below for betterunderstanding:4
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