Mobile Application in Field of Technology

RESEARCH PROJECT:
PART 2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 2.................................................................................................................................................1
P3 Conduct primary and secondary research...............................................................................1
P4 Applying analytical tools to analyses findings.......................................................................4
LO 3.................................................................................................................................................8
P5 Communicate research outcome.............................................................................................8
DISCUSSION..............................................................................................................................8
LO 4...............................................................................................................................................10
P6 Reflective..............................................................................................................................10
P7 Alternative methodology......................................................................................................10
CONCLUSION..............................................................................................................................11
RECOMMENDATION.................................................................................................................11
REFERENCES..............................................................................................................................13
APPENDIX....................................................................................................................................14

INTRODUCTION
Mobile application in field of technology is computer program that is designed in such a
manner in which it is been able to run on mobile device like that of tablet, smartphone or even
watch. This is slightly different from those that are used in computer or desktop application as
they are not been able to run directly on mobile application o devices. This is also been used at
time when peoples are purchasing several products and they like to purchase them through online
buying. Both buying and selling is easy through invention and more use of these types of mobile
application or even desktop one. This will be allowing customers for a good and unique
experience aiming at complete satisfaction for them with introduction of variety of facilities. As
they could be having access of latest trends in fashion, home appliance or other products
anywhere (Yang, 2012). This online shopping will also be providing customers with chance and
opportunities in having knowledge about products and service that are trending. So from the
view of company it is most essential which is enabling them to get themselves more exposed to
market and having greater customer base as well.
LO 2
P3 Conduct primary and secondary research
Overview
In this current research project main aim will be laying down specified impact of mobile
application on the shopping experience of customer by analysing Sainsbury PLC. As it could be
included that company is been utilising mobile technology in providing better quality of service
to customers. It is worth noticing that many number of promotional campaigns are arranged by
Sainsbury PLC in indulging into mobile applications for company
Background of company
Sainsbury PLC was founded in 1869 which is now 2nd largest chain of supermarkets
within UK having about 16.9% share of whole supermarket sector within country. Company
present is handling about 1400+ stores in all over country and is having 3 major subsidiary
including Sainsbury bank, Agro and convenient stores as well. The owner of company is Qatar
investments with about 21.99% of shares and then taking decision of its merger with ASDA
forming Sainsbury largest supermarkets. In year 2016-2017 company introduced expanding of its
multi-channel strategy including click and collect points, online locations helping in serving their
customers and also increasing the geographical area of delivery (Yang and Kim, 2012). All of
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these steps were made according to their plan of expansion of market share and profits and in
order to satisfy customers.
Sainsbury is also operating through is internet or online shopping brand named
“Sainsbury’s Online”. With the help of which customer could be able to choose online groceries
via their phones and also providing gift card, vouchers and food tokens through this.
Research aim
“To assess the impact of mobile application on the shopping experience of customers: A
study on Sainsbury PLC”.
Research objective
 To identify the key trends which are associated with use of mobile application
 To evaluate the link between customer shopping and usage of mobile application
 To determine factors associated with consumer shopping behaviour
 To recommend ways that allows to improve mobile application development for better
shopping experience of customers within Sainsbury PLC.
Rational
Within this current era which is mostly including and promoting customers to use mobile
technology and helping them to improve their experience of shopping. So companies must be
engaging their expertise and qualified staff in regulating use or implementation of mobile
technologies or applications. This topic is essential for further research which is including impact
of mobile application while using shopping experience of customers study will be based on
Sainsbury PLC.
 What- subject will be based on study related to what effect mobile application is laying
on shopping experience of customers that of Sainsbury PLC.
 How- based on various tools, techniques and methods this study will be based on
following their conclusion and recommending part.
 Why- as the topic is very important to study focusing on technology related to mobile
application and how this is helping company to provide experience to customers with
help of their purchasing?
METHODOLOGY
Research philosophy
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