Strategic Marketing Planning

STRATEGIC MARKETING
PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Corporate strategies.....................................................................................................................3
Business strategies.......................................................................................................................4
History of the organization..........................................................................................................6
Corporate and business objective.................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategies marketing planning it involves the goals and objective, analyses the external
and internal business factor, implementation, products planing and tracking progress of
company. The strategies marketing process help to put the pieces together so that everything can
make towards the contributes to success of business (Hanlon, 2018). Sainsbury is the largest
chain of supermarket. This organization share towards various supermarket sector. The company
has become the largest retailer in groceries across the countries. Organization has the high range
of products and various hypermarket, supermarket, forecourt shop and convenience shop across
the different countries. This report explain about the corporate and business strategies. Along
with this history of organization and SMART objective.
MAIN BODY
Corporate strategies
Corporate-strategy means it is unique planning or framework that is being long termed in
nature and designed with having some objective for gaining more competitive advantage. It can
be also over some other market participants while delivering both the client or customer and their
stakeholder promises. It might be also seems to see this is set of decision where Sainsbury would
easily place for having their better future. Organization has their limited amount of resources, it
might be also needs to decide how to use resources (What is Corporate Strategy?, 2021). Due to
increasing the level of complexity that critical roles along with challenges of having their
corporate-strategy. This could also identify various set of action and scale of enterprise.
The capabilities of their organization are developing corporate strategies that might be
also included an aspirational vision. When this might be properly designed and deployed the
corporate-strategy and minds of company employee. The entire value chain, relevant having their
best practices and the current states of the culture. It could also help in designing the customer
experience through which they can make their market strategies and make their market position.
Designing about the customer experience in mind this includes everything from messages to
incentive program and having their special offer to help the for stay with their customer as long-
term (Kay, 2019). Marketing which incorporates mobile apps and desktop along with this