Factors Impacting Customer's Taste and Their Affect on Hospitality Businesses

Research project 9

Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Background..................................................................................................................................1
Research aim................................................................................................................................1
Research objectives.....................................................................................................................1
Research questions.......................................................................................................................1
Scope and rationale of research...................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
Concept of customer taste............................................................................................................2
Factors impacting customer's taste and their affect on business of The Savoy hotel..................3
Ways through which The Savoy hotel can overcome impact of customer's taste on the business
operations.....................................................................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
Research philosophy....................................................................................................................4
Research method..........................................................................................................................4
Research approach.......................................................................................................................4
Source of data..............................................................................................................................5
Time horizon................................................................................................................................5
Sampling:.....................................................................................................................................5
Research timescale.......................................................................................................................5
Gantt chart...................................................................................................................................5
Research ethics............................................................................................................................6
CHAPTER 4: ANALYSIS AND FINDINGS.................................................................................9
Data Analysis...............................................................................................................................9
CHAPTER 5: A CRITICAL APPRAISAL, RECOMMENDATIONS & SUGGESTIONS FOR
FURTHER WORK........................................................................................................................15
Recommendation.......................................................................................................................15

CHAPTER 6: CONCLUSIONS....................................................................................................15
Conclusion.................................................................................................................................15
REFERENCES..............................................................................................................................17

CHAPTER 1: INTRODUCTION
Background
Customer taste is considered as services or products which purchasers buy or select over
the alternative logo services or products. It’s also decided that client tastes are very effective that
it can change how a commercial enterprise behaviour its activities for succession of business (seo
and Kim, 2020). In addition to this, it considers as goods and services which clients consciously
select upon others. it is powerful that it could change how business perform its practices. For
every employer it's far important to apprehend flavour of clients and thus they need to expand
their services and products because through that they could appeal to increasingly more
customers. The employer decided on for the respective research is The Savoy resort that's
delivered in 1889 and it is owned through country protecting in addition to FRHI and Katara. It
is working within the hospitality enterprise at the numerous places consisting of United
Kingdom, United States and so forth. Also, there are around 506 staffs as well as produces in
about $ 83. 27 million in sales. The intention of undertaking this study is to decide factors which
impact at the customers flavour and how it affects the hospitality commercial enterprise. For
carrying out this study, investigator undertakes exceptional strategies consisting of quantitative,
number one, improvement of questionnaire and so on.
Research aim
“To determine the factors impacting customer's taste and their affect on hospitality
businesses”. A study on The Savoy hotel.
Research objectives
 To understand the concept of customer taste.
 To determine the factors impacting customer's taste and their affect on business of The
Savoy hotel.
 To identify ways through which The Savoy hotel can overcome impact of customer's
taste on the business operations.
Research questions
 What is the concept of customer taste?
 What are the factors impacting customer's taste and their affect on business of The Savoy
hotel?
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 What are the ways through which The Savoy hotel can overcome impact of customer's
taste on the business operations?
Scope and rationale of research
The scope and cause of accomplishing this research is to determine elements which affect
the patron taste and impact of those elements on the hospitality enterprise (Daziano, 2020).
through engaging in this studies, investigator able to recognize idea of clients taste in addition to
additionally they capable of apprehend how factors impacting purchaser's flavour and there have
an effect on business of The Savoy hotel via this they capable of broaden techniques in addition
to plans which is effective for hotel succession. Similarly to this, they also capable of determined
the approaches via which The Savoy hotel can conquer impact of purchaser's taste on the
business operations.
CHAPTER 2: LITERATURE REVIEW
Respective section analyses the various articles, surveys and many more that is effectual to
adapt hard investigation. With aids of conducting so, facilitates description as well as essential
determination of which activities when it comes to investigates tough being investigated (Bertan,
2020).
Concept of customer taste.
According to Daziano (2020) , Consumer tastes is undertaken as circumstances when
clients chosen goods or services of particular brands upon each other continuously like audiences
is choosing salad upon pizza or burger. Moreover, this is vital for firm to regularly determine its
potential client’s tastes as by that they may formulate strategies associated with changes
associated to goods, services and procedures. In addition to this, acknowledging tastes of clients
rives towards formation of goods or services based upon them that drives towards grabbing the
attention of huge audiences for maximising ration of profit and market shares (Chang and Sokol,
2020). Additionally, there are various sectors where taste of clients modifies in continuous basis
like hospitality sector, fashion sector and others. Therefore, this is vital for these sectors to
perform market evaluation continuously as by it may formulate tactics as well as plans in
effective and efficient way.
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Factors impacting customer's taste and their affect on business of The Savoy hotel.
As per the view point of Guillet (2020), there are various factors that affect upon
consumer’s tastes and factors also directly impacts upon business of entity. Moreover, social
influencing is the initial aspect that impact taste of clients as into hospitality business as when an
individual’s went to any hotel as well as they did not like its hotel services thereafter they
definitely undertakes others for do not visiting to others hotel that change the tastes of others as
well as it do not considers that places. In addition to this, it would affects a firm in adverse way
as its goodwill, value of market, profit and base of consumers get minimised (Darvishmotevali,
Altinay and Köseoglu, 2020). Apart from this, the other key factor that affects upon consumer
tastes is restaurant atmospheres such as when individuals visit to restaurant then their place is not
clean as well as messy then its preferences obtain a chance and move to other places. So, it
would impact the hotel as its consumer base get minimised and its market shares also affected
that drives towards downfall into sales and profitability. Therefore, this is vital for each firms
performing into hospitality sector for assuring that its facilities, atmosphere, services and others
factors such as through clients as those would modify consumer tastes as well as influences them
to stay there (5 Techniques to Help You Truly Understand Your Customers, 2020).
Ways through which The Savoy hotel can overcome impact of customer's taste on the business
operations.
According to Chang (2020), there are various tactics or ways through that The Savoy Hotel
may overcome form the affects of consumers tastes upon business practices as well as functions
in effective and efficient. Within it, this is vital use intelligent consumers involvement as by this
respective hotel can become competent for understanding the present desires of clients based on
which it might be its services (Guillet, Mattila and Gao, 2020). For overcoming from the affects
of consumers tastes upon business practices management of respective firm required to produce
information from client’s analytics as by it they may ascertain present tastes of consumers as per
the circumstances. As per this, it is crucial for management to formed offerings as it would aids
in grabbing the attention and retaining potential clients for longer durations (How Changes in
Consumer Tastes Affect Business Activity, 2020).
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