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Role of Globalization in Driving Business Success: A Study on Cadbury

   

Added on  2023-01-19

11 Pages573 Words58 Views
Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Findings
• Recommendation
• References

Introduction
Globalization refers to process of integrating the economies of two country by
improving relations among them for minimizing the cross border barriers so that
international trade can be performed in effective manner. There are number of
benefits that an organization get after entering into the global market which
includes integration of cultural practices, high skilled employees, broader
customer base, raw material at low cost, access to technological advancement.

Research Aim
“To understand the role of globalization in driving business success by dealing with
operational inefficiency”. A study on CADBURY.

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