Research Methodology and Approach for Qualitative Study

This assignment delves into the research methodology and approach employed in a qualitative study. The student is tasked with discussing the use of inductive reasoning, combining both qualitative and quantitative procedures to gather essential data. A specific area of research will be covered, featuring characterise points, targets, and inquiries that aim to find significant solutions. The study involves gathering data through conducting surveys using random sampling and analysing it using thematic analysis. It highlights the importance of maintaining respondents' safety and security while ensuring valid and reliable outcomes.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
LITERATURE REVIEW ...............................................................................................................8
RESEARCH METHODOLOGY ..................................................................................................12
DATA ANALYSIS .......................................................................................................................16
RECOMMENDATION ...............................................................................................................25
RESEARCH ETHICS ...................................................................................................................25
REFLECTION...............................................................................................................................25
CONCLUSION .............................................................................................................................26
REFERENCES ............................................................................................................................28
APPENDIX ...................................................................................................................................29

TITLE:
The Implication of digital technologies on PrestaShop .
INTRODUCTION
Overview of the Research
In this advanced time every business association is centered on giving fantastic
merchandise and enterprises to their potential clients in regard to fulfilling their necessities and
needs. Association are generally worry on rising their enterprise execution by applying advanced
devices and innovations at work put as computerized types of gear are much successful, in
growing the execution of firm at commercial center (Beetham and Sharpe, 2013). Mobile
applications are considered as the essential element of the modern society as in this competitive
era large number of people are depend on mobile and its various applications as to making their
self entertaining and busy. Mobile applications is the most applied technology on which large
number of people in different age group are based as this consist to be the most entertaining
source. PrestaShop is the chosen organisation for this particular report, PrestaShop is a most
popular online retailing company which offers highly attractive products and services at market
place. The major motive of firm is to fulfilling the desires of people through offering them
variety of products and services as per their choice. The company offering its products and
services through various online sources such as mobile application, online website and
company’s page etc. Propel instruments and advancements are profitable for authoritative
development and achievement. In this advanced period the real reason for every little and in
addition expansive business association is to upgrading their execution and efficiency at
commercial center through applying different inventive thoughts and apparatuses, advanced
innovations are compelling in executing all business tasks in powerful way as to delivering
amazing products and ventures for clients. In the present situation vast number of individuals is
invest an immense measure of energy with advanced supplies as these are most engaging and
accommodating in nature. So every little and extensive business undertakings are worry on
embrace new and successful advancements at work put as to expanding efficiency and execution
of firm. Computerized proficiency can be resolved as the capacity to apply advanced innovation,

specialized instruments or different system to make, get to, oversee, coordinate and assess
information and data in regard to direct different tasks in a lead society.
Background of the Research
On the planet brimming with digitalization individuals are especially worry about the
new and quick types of gear in regard to making their life all the more simple and agreeable.
Advanced apparatuses and advances are financially savvy in nature using computerized
instruments and advances individuals can without much of a stretch fulfill their necessities at
wherever. The major centered region of firm is to creating association execution through
accomplishing high aggressive edge at commercial center. In this existing time rivalry is on its
peak, each firm is centered on achieving high position at commercial center through offering
assortment of prpprarthana.brarthana.boducts and ventures as opposed to their adversaries
(Sheninger, 2014). Mobile applications plays vast role in developing organizational performance
and productivity at market place as large number of people are spending a huge amount of time
on mobile and its various applications which are helpful in making their life easy and
comfortable. In the competitive era people live in a tight and busy schedule so they are not
having time to buying goods so they apply online application as to satisfying their needs and
wants without making any kind of extra efforts. PrestaShop.com. Inc, is doing business as
PrestaShop it is a small premium open source e-commerce solution organization. The company
was founded in the year of 2008 by Bruno Leveques and Lgor Schlumberger.
Significance of the Research
The existing research is based on the significance of mobile applications and its impact
on attaining customer’s satisfaction. Buyers are considered to be the most essential element of
market as the maturation and success of firm are supported on the higher customer’s attraction.
The major motive of each small as well as small business enterprises is to offering variety of
products and services to their potential buyers. The research is led with a specific end goal to
enhance the abilities and information of analyst. It will likewise portray the necessity of
modernization inside business substances and how it will be enhance their creation procedure.
Presently nowadays, every association and even government likewise put different endeavors for
executing modernization by rising distinctive computerized systems or components. UK

populace likewise has a tendency to embrace new and propel innovation which makes their lives
more less demanprarthana.bding. In this point of view, media transmission organizations are
endeavoring to enhance its administrations by putting more procedures in them. Besides,
mechanical headway additionally helps in enhancing new execution level of workers as they will
skilled to perform well.
Rationale of the Research
The considered research is based on the analysis of the importance of mobile
applications within the modern society and its impact on attaining customer’s satisfaction.
Mobile applications are considered to be most essential element of digitization which helps an
organization as well as customers to attain best possible benefits without putting any kind of
efforts. In the present research work the implication of digital technologies within the business
activities of small as well as large business enterprises is the major issue and this needs to be
addressed for attainment of higher growth and profitability within the market place. In the
modern business environment competition is so high at market place and mostly organizations
are focused on implementing digital technologies within their workplace as to increasing their
operations and functions. So it is essential for PrestaShop to implement effective and appropriate
tools for effective execution of their business operations. This also create value in development
of organizational performance at wide scale.
Research Aim
This is the most crucial part of research work on which the potential activities of research
are based on. Research points characterize the genuine motivation behind the examination in
order to discover all answer of inquiries in a logical way (Fitzgerald and et. al., 2014). Points are
depending upon wanted results of the exploration which is must for specialist to accomplish. It
helps in influencing an exploration to extend more proficient or viable. Moreover, it manages
what and how to accomplish; in this manner look into points renders course towards fruition of
all exploration exercises. The essential aim of this particular research is “To analyze the
importance of mobile applications within the modern society and its impact on attaining
customer’s satisfaction”. A case study on PrestaShop.
Research Objectives

Research targets are the best possible systems which portrayed the best approach to
accomplish investigate point. All means which takes needs particular arrangements of
undertakings keeping in mind the end goal to achieve objectives of research venture. Research
goals ought to be sensible and unequivocally chosen. They make an exact utilization of ideas and
information. There are portrayed significant targets of this exploration venture, such are
expressed as under: -
 To identify the significance of Mobile applications and technologies within the modern
era.
 To determine various measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
performance.
 To recommend various ways by which higher competitive edge can be attained at market
area.
Research Questions
An examination questions are principal perspective of research venture; it accentuation
on assurance of system and aides all phases of request (Danese, 2013) . What's more, inquire
about inquiries begins with different issues which somebody needs to determine and
distinguishes the purpose for this. It alludes certain regions of concern which need to tended to
and troubles which are required to be tended to and conditions that can be made strides.
Underneath specified are some exploration questions are described as under:
 What are the significance of Mobile applications and technologies within the modern era?
 What are the essential measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place?
 How to evaluate the relationship between digital technologies and organisational
developing performance?

 What are the ways by which higher competitive edge can be attained at market area?

LITERATURE REVIEW
This comprises to be a primary aspect of research work which helps in directing an inside
and out research in regard to reaching at suitable outcome and result. It is a content of researcher
paper which includes the present data in which substantive discoveries and outcomes are
included (Bovee, Thill and Raina, 2016). This piece of research helps in giving a noteworthy
heading to the exploration to do the entire research works a correct way as to aggregating the last
and suitable result. In this segment information must be assembled by the secondary source of
data collection. in this past research assumes viable part in pushing ahead towards right bearing.
The significant explanation behind directing another research is to overcoming the shortcoming
of the past investigation work and reaching at the potential outcome.
2.1 The significance of Mobile applications and technologies within the modern era.
As per the views expressed by Nanda Kumar, 2016, Mobile phone apps are no
longer just an application. It considered as an most useful element which helps in providing long
term benefits to the people as to keep them connected with each other. The mobile or the smart
phones have arrived in a very big and challenging manner. Mobile and smartphones are
responsible for changing the business functions as these are helpful in gaining attention of large
people towards the firm as to fulfilling their basic desires. In the modern society million of
people are using mobile and technological devices and each small as well as small business
enterprises are concern on developing mobile applications as to making their business more
lenient and smooth. As a large online retail company it is essential for PrestaShopto use most
effective and appropriate strategy as to attaining higher growth and success at market place.
There is various importance of mobile applications in which some are described as under:
Customization: It consist to be an essential tool which is possible in the mobile applications is so
away unforeseen for a website (Arnab and et. al., 2015). Mobile application needs to be ensure
about providing better User experience through providing effective facilities like Location
tracking which are used in the mobile apps as to tracking the location of users. PrestaShop is
widely concern on utilising mobile applications as to reaching at their final customers through
distributing they are selected products and services.

Acquiring new customer:
High number of customers attraction is beneficial for company as to generate high
amount of revenue which create various benefits for the farm mobile applications are effective in
providing appropriate services to the people who are very much willing to taking benefits of
production services for a specified company is also giving a chance to the organisation for titling
its towards their potential buyers.
Updating the trend:
Emails and mobile applications are considered as the basic source of correspondence with
the people organizations are concerned on applying different applications as true maintaining
appropriate flow of information in order to generating effective fruitful outcome there are
products that are based on card on new arrivals even the discounts and the best offers are quite
effectively distributed with the notification technology on the mobile application.
2.2 The essential measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.
In the modern business world the leading centered area of each organizational concern is
to attracting more and more Biased towards their form or its offered goods and services as to
increasing the profitability and revenue of firm by developing their sales PrestaShop is a most
leading online retailer company which deals in variety of products and services and very much
focused on grabbing the attention of people towards the farm bro providing various beneficial
services to their potential buyers (Mohammadyari and Singh, 2015). the major motive of
PrestaShop is to capturing a wide area of market through offering variety of products there are
different measures which are used by PrestaShop as to achieving higher growth in success at
market place in which some are represented as below:
Discount offers: This is the most popular way to gaining attention of people towards the form as
a small business Enterprises PrestaShop mainly deals through online marketing and providing
different discount products to their regular and potential customers as to retain them for long
time. Discount is the best way to attract buyers towards the firm.

Quick response: As a small business concern PrestaShop engage in various online trading
through their application website and online pages the company is widely focused on providing
quick response on the request of buyers as to maintaining their interest towards the form or its
offered services. Response represents that the company is taking their customers as the priority
which help in creating value for company to sustain people for long run of business activities.
Skilled employees: Human resource is considered as the most essential element of found as a
whole activities of farmer based on the efforts of employees as a small business Enterprises it is
necessary for PrestaShop to hire skilled and educated people at workplace who are having
potential knowledge about online trading and various applications which are used by company in
order to providing products and services to their wires effective recruitment of employees create
benefits for the farm in developing their performance through implementing efficient efforts of
employees.
2.3 The relationship between digital technologies and organisational developing performance.
As per the opinion of Kumar and Reinartz, 2012, Digital advancements are considered as
the most important aspect which are effective in enhancing the profitability of a firm by
implementing right source at the right place. Significant knowledge about technologies are
essential for each enterprise or its employees as to performing they are all business operations
and functions in more effective and efficient manner. there is an effective relationship between
Digital Technologies and developing organisational performance as it represents that if
organizations are able to implement their resources in effective manner than it is possible for an
organisation to attain higher growth throw offering variety of products and services. As the
largest online retailer company it is essential for PrestaShop to implement appropriate changes
and modification in their strategies and operations in order to sustaining a higher position at
Marketplace it is also essential for PrestaShop to maintain its brand image in the mindset of
customers through offering them new and innovative products within the market digital tools and
technologies are beneficial for farm in enhancing their performance through producing more
innovative and technological products as to satisfying the needs and wants of customer.
Research Gap

This study mainly focusses on determine impact of digital technology on commercial and
other activities perform by company to achieve its set goal and objective. Qualitative research
method is used in this research to study the various aspects of research. This study is done to fill
the gap and to determine the impact of digital implementation on real business activities. This
study has been conducted on the basis of past available data and the information collected from
respondents with help of questionnaire. Mainly this research is done to explore the impact of
implementation of digital technology on business operations of company.

RESEARCH METHODOLOGY
Research approach comprises with a methodical arrangement that can be utilized as a part
of request to influence an examination to extend. It creates speculation or giving arrangements
by characterizing and additionally redefines significant issues or issues. This piece of research is
imperative in light of the fact that in this researcher discovers all answers till conclusion. In this
connection, there are utilized different strategies to direct an exploration with a point of better
results. Thusly, examine philosophy conveying research venture viable way by utilizing
distinctive applications. It is grouped into various portions which are depicted as under: -
Type of Investigation
Research is a method for intended social event of data and information with a specific
end goal to investigate headway of learning in any region (Stark, 2015). A research can be
qualitative or quantitative in existence. In this task qualitative research strategy has utilized as a
part of request to draw powerful outcome and results. Research strategy are use to examine
variable utilizing viable calculation and figuring’s to do fruitful research. Through this, specialist
sort out all exploration exercises successfully which enhance results.
Research Design
This is a segment which will state about as how ponder function can be led in a
compelling way. Research configuration is a way which help examiner in sketching out a
diagram as indicated by entire research work will be directed. This sections is consist of three
major types such as descriptive, exploratory and experimental research design (Chen, Li and
Arnold, 2013). This bit of work will center on using illustrative method of outline as it will
accentuation on the reality as how computerized advancements impacts association and its
adequacy. It will help specialist in portraying as how qualitative viewpoint can be
comprehended.
Research Approach
There are different ways, which are effectively utilized by the researcher as to leading the
investigation work in right direction. This is a segment that wills emphasis on ways analyst will

approach this task work. There are two kinds of research approach that are done, inductive and
deductive. For this case, previous one is utilized as an approach that will permit specialist in
completing work while managing flow of market. It utilizes speculations and ideas in finishing
diverse assignment as to accumulate data. There are diverse kinds of raw numbers which are
gathered by specialist.
Research Philosophy
Research theory is an all-encompassing term which is connected with upgrade in
information in order to achieve look into objectives and destinations. There are diverse sorts of
research rationality, for example, interpretivisim, sober mindedness, positivism and authenticity.
Positivism inquire about logic tries to reveal reality about how to center around various things; it
is an auxiliary technique for consolidating sensible derivation with exact experimental
perceptions (Dao, Langella and Carbo, 2011). Aside from this, interpritivisim explore logic gives
alternatives or diverse view focuses about circumstances; they are novel and characterize a
specific arrangement of conditions. In which the present research is utilized interpretivisim look
into logic in order to increase better future data.
Data Sampling
This comprise as the best apparatus of research system as it considered as he technique
for choosing a similar that speaks to from the first populace. Researcher either selects
probabilistic or non-probabilistic information testing which is more appropriate for the
exploration work. This is an area that will center around getting perfect individuals to react to
questions which are placed up in this exploration work. There are two distinctive methodologies
which will be utilized, for example, likelihood and non-likelihood. The scientist have used
purposive inspecting systems in summon to gather proper information and data which are helpful
for their examination. The example estimate is 30 respondents are utilizing computerized
instruments of A one interchanges in solid and arranged way.
Data Collection
This consist to be the most essential part of research project, this part helps in gathering
relevant and appropriate data and information which is effective in carry out the research activity

in effective manner. This section is categorized among two major types such as primary and
secondary source of data collection (Iles and Martin, 2013). It is a procedure of assemble or
gathering information and data on focused factors in a built up efficient way which empower to
draw substantial answer of applicable inquiry and assess results. Accumulation of information
shape overview and system area by means of information passage, catch and logging. In the
present research project both the source are used by researcher as primary source is effective in
conducting marketing survey and secondary source is effective in conducting the section of
literature review in effective manner.
Primary and secondary are the two most effective techniques of collect data and this can be
better understood by the following points:
 Primary method of data collection: Interviews, questionnaire, survey and observation are
the major tools used by researcher under primary method of data collection. One of the
main benefit of this type of data collection tool is that it helps in collect up to date data
related with the main topic of research which help in draw valid conclusion about the
main topic of research. Weakness of this method is that this method is very costly and
time consuming.
 Secondary method of data collection: This is another method which is used by researcher
to collected data related with the main topic of research. in this researcher take help of
books, articles, journals and already published data to enhance knowledge about the
research topic and to do analysis. This is time saving method of data collection as
compare to primary method of data collection but at the same time this method does not
provide up to date data related with the main topic of research and this affect the
reliability and validity of research conclusion.
Ethical Consideration
Issues and conflicts are unwanted in nature and these can arises in any situation or
circumstance. At the time of conducting a research work investigator faces different kind of
issues and conflicts that has a huge influence on the operations of the firm in direct manner.
Specialist need to recognize ways that he can use for directing entire research fill in according to
the prerequisites. They needs to utilize a moral set of accepted rules for ensuring that every one

of the objectives and destinations are accomplished. The researcher is gathering information that
contains classified data with respect to individuals and their lives. Researcher requires to ensure
their respondents about he safety and security of their personal data and information. There are
chances of miss leading of data and information which can be utilized by individual in wrong
manner and affects the operation of the firm in effective manner. It must be ensured. Second
thing is the strategies which is applied by the researcher for leading the investigation work
ought not abuse any of the societal tenets or corporate law(Gaur, Vasudevan and Gaur, 2011).
the likewise need to ensure that he can comprehend as how he can oversee time and assets as
both are in alarm condition.

DATA ANALYSIS
Theme 1: The effective mobile applications are beneficial for organisational Growth and
Success.
Interpretation:
As per the above given graph it has been analyzed that mobile applications are beneficial
for Organisational growth and success 36 out of 40 people are in favor with the statement and the
thing that mobile applications create benefits for form and remaining people are not in favor with
the same as per their opinion mobile applications are not that effective for firm or its growth.
Strongly Agree Strongly Disagree
0
5
10
15
20
25
30
35
40 36
4
Column B

Theme 2: There are various importance of mobile applications and technologies on modern era.
Interpretation:
According to the above given report it has been concluded that there are various
importance of mobile applications and technologies on the modern era in the modern world large
number of people are based on mobile applications and spending a huge range of time on mobile
apps there are various benefits of mobile applications such as adoption of advancement with the
help of mobile applications people are able to know about the advancement in the Technologies
people can easily compare the services of other companies in order to consuming the best
product enhancing the knowledge base with the help of appropriate mobile Technologies people
are able to develop their knowledge in the online market.
Adoption of Advancement
Comparing the services
Enhancing knowledge base
0
2
4
6
8
10
12
14
16
18
20
11
9
20
Column B

Theme 3: There are different kind of impact of mobile applications on the business performance
of PrestaShop.com.
Interpretation:
As per the description of the above mentioned chart it has been determined that there are
different kind of applications which has a direct or indirect influence on the performance of
business as a small business Enterprises PrestaShop applied various kind of applications in
regards to better customer understanding, maintain the quality of products and services,
improving production level of firm and providing quick response to the buyers.
Better customer understanding
Maintain the quality of workforce
Improving production level
Providing quick response
0
2
4
6
8
10
12
10
12
10
8
Column B

Theme 4: The most effective tool used by PrestaShop as to enhancing their brand image in the
mind set of people.
Interpretation:
As per the above given project it has been concluded that there are different kind of tools
which are used by PrestaShop as to enhancing their brand image and reputation among the
people 10 out of 40 respondents go with the option of mobile applications 8 people select
website then people go with social media 6 select internet sources and remaining people go with
special applications these all are effective in grabbing attention of people and providing advance
facilities to the buyers so companies widely concern on implementing these measures in most
effective manner.
Mobile Applications
Website
Social media
Internet Sources
Special Applications
0
1
2
3
4
5
6
7
8
9
10
10
8
10
6 6
Column B

Theme 5: It is important for PrestaShopto make appropriate improvements in their technologies.
Interpretation:
As per the above given graph it has been determined that it is essential for the firm to
make appropriate improvements in their Technology PrestaShop deals in a wide area of market
and consists to be a leading online retail company so it is essential for PrestaShop to adopt new
and advanced Technologies as to providing more appropriate and relevant services to their
buyers in quick and responsible manner. Majority of people are in favour with the statement that
company needs to improvise there Technologies at regular basis and remaining people are not in
favour with the same.
Yes No
0
5
10
15
20
25
30
30
10
Column B

Theme 6: Different measures are adopted by PrestaShopto gaining attention of people from
different areas.
Interpretation:
As per the above given chart it has been concluded that company is focused on adopting
various measures as to grabbing attention of customers more than their Rivals respondents give
equal priority to the each options as all the elements are effective in companies growth company
is mainly focused on providing discount offers, easy payment facilities, efficient delivery
systems and gift vouchers to their potential buyers and this also create value in sustaining them
for long run of business activities.
Discount Offers
Easy payment facilities
Efficient delivery system
Gift Vouchers
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Column B

Theme 7: In which major countries mobile applications has been launched by PrestaShop for
expanding its E commerce business.
Interpretation:
As per the description of the above give one report it has been analysed that as a small
business concern PrestaShop has large number of buyers who are belongs to different areas the
feature of mobile application has been launched by PrestaShop for expanding its Electronical
business in white areas companies mainly launching their application in different countries 17
out of 40 people select United Kingdom 8 people go with India 6 people select Scotland and
remaining people go with Africa as these are considered as the major countries in which mobile
applications has been launched by PrestaShop.
United Kingdom India Scotland Africa
0
2
4
6
8
10
12
14
16
18 17
8
6
9
Column B

Theme 8: PrestaShop has large market share in the sector of e-commerce business in United
Kingdom.
Interpretation:
As per the above given project it has been evaluated that PrestaShop has a large market
share in the sector of e-commerce business in United Kingdom the company captures wide area
of market through offering variety of products and services by online features majority of people
are in favor with the statement and 30 out of 40 people go with 60% and above market shares
companies capturing more than 60% of market share in United Kingdom. 5 people select 40 to
62 people select 22:40 and 3 people go with 10 to 20 percent.
60 % and above 40% to 60% 20% to 40% 10% to 20%
0
5
10
15
20
25
30
30
5
2 3
Column B

Theme 9: Different kind of strategies is used by PrestaShop for expanding its business
worldwide.
Interpretation:
From the above given report it has been determined that it is required for each business
Enterprises to adopt strategies as to expanding its business operations worldwide which is the
major motive of an organisation 15 out of 40 people go with mergers as per their opinion this is
effective in nature to expand business operations then we people go with acquisition and
remaining people go with joint venture these all are beneficial for expanding the operations and
functions of business as in the large market area.
Mergers Acquisitions Joint Ventures
0
2
4
6
8
10
12
14
16 15
10
15
Column B

RECOMMENDATION
From the above report, there are sure things which should be suggested like execution of
advanced innovation into an association and additionally into individual life is very vital and
gives different sorts of advantages. It is much prescribed that each association ought to receive
most recent innovation and go computerized with the goal that advantages can be profited and
odds of mistake can be diminished. Aside from that another component which can be prescribed
is that for pulling in huge number of clients and picking up piece of the pie, it is expected to
apply advanced innovation into different tasks with the goal that normal results can be gotten.
RESEARCH ETHICS
Research ethics is reasoned to be a world wide set of principles that dominant the way
any research consider interaction among the respondents and other humans or human tissues and
data relating to human is designed, managed and conducted. At the time of administration of a
research work a researcher face various issues and conflicts that are required to be addressed in
respect to completion of the work in effective manner. The major responsibility of the researcher
is to decrease the risk of explorer in respect to supply assurance to their respondents about the
safety and security of their personal data. Researcher needs to avoid deceptive practices because
these has huge influence on the operation of research. Research should have create an
appropriate project specification in which all the activities are implemented as per their priority,
thus work can be done in more systematic manner.
REFLECTION
Various activities are perform by a researcher to complete the investigation on a specific
topic. Sources used by researcher to gather data play an important role in complete the research.
primary and secondary are the two types of data collection method. I used questionnaire in this
research in order to collect data from respondents. Further I used various secondary sources
including books, articles and journals in order to complete the part of literature review. Problem
which I face during completion of research project is the time and budget which was allocated to

me. Time which was given to me to complete the research was not sufficient but I try my best to
draw valid conclusion on research topic.
Consideration of alternative research method
Researcher use different tools and methods to complete the research. For carry out primary
research investigator can use various methods. Questionnaire is used in present research, other
method which a researcher can use to carry out primary research includes survey, focus groups,
observations, in depth interviews and many more. I choose questionnaire because it helps me
interact with respondents face to face which help me in collect more reliable. All this improve
my validity and reliability of my research’s conclusion.
CONCLUSION
According to the previously discussed investigation it has been presumed that
computerized apparatuses are best in developing hierarchical execution at market place.
Showcasing study assumes tremendous part in inspect the sufficiency of computerized
advancements in regard to uplift authoritative execution. Legitimate usage of advanced devices
is successful in accomplishing higher upper hand at commercial center. Subsequent to directing
entire research work, it is comprehended as how computerized innovation can affect association
and its adequacy in achieving its own objectives and goals in a powerful way. Advanced
innovation has changed the way all organizations use to work and additionally work inside a
workplace. Associations can support their capacity to comprehend issues that can affect their
capacity to accomplish destinations and objectives. in most recent one-decade digitalization has
changed the way every organization and segment and associated business condition in a more
viable manner. for this examination work, a subject was chosen which depended on assessment
of computerized innovation and its effect upon association execution. According to the review it
has been resolved that for the most part clients are feel happy with the offered items and
administrations of organization and firm is especially centered around extending their business
exercises everywhere topographical territory. In this computerized apparatuses are more viable in
using appropriate asset for upgrading efficiency and benefit. A short writing survey has been
directed for expressing about factors and their impact on organization. Likewise look into
philosophy was secured which will help perused in kno0wing about strategies that were utilized

by specialist to direct this investigation. Information examination, understanding was done as to
recognize fluctuations and prescribe things for organization with the goal that it can make
strides.

REFERENCES
Books and Journals

APPENDIX
Questionnaire
Name:
Age:
Gender:
Address:
Phone Number:
Email Id:
Q1) Does the effective mobile applications are beneficial for organisational Growth and Success?
Strongly Agree
Strongly Disagree
Q2) What are the importance of mobile applications and technologies on modern era?
Adoption of Advancement
Comparing the services
Enhancing knowledge base
Q3) What is the major impact of mobile applications on the business performance of
PrestaShop.com?
Better customer understanding
Maintain the quality of workforce
Improving production level
Providing quick response
Q4) Which is the most effective tool used by PrestaShop as to enhancing their brand image in the
mind set of people?
Mobile Applications
Website
Social media
Internet Sources
Q5) Is it important for PrestaShopto make appropriate improvements in their technologies?
Yes
No
Q6) What are the measures adopted by PrestaShopto gaining attention of people from different
areas?
Discount Offers

Easy payment facilities
Efficient delivery system
Gift Vouchers
Q7) In which major countries mobile applications has been launched by PrestaShop for
expanding its E commerce business?
United Kingdom
India
Q8) What is the market share of PrestaShop in e-commerce business of UK?
60 % and above
40% to 60%
20% to 40%
10% to 20%
Q9) What are the strategies used by PrestaShop for expanding its business world wide?
Mergers
Acquisitions
Joint Ventures
Q10) Recommend various ways by which PrestaShopcan retain customers for long run of
business activities.
Questionnaire
Q1) Does the effective mobile applications are beneficial for organisational
Growth and Success?
Frequency
Strongly Agree 36
Strongly Disagree 4
Q2) What are the importance of mobile applications and technologies on
modern era?
Frequency

Adoption of Advancement 11
Comparing the services 9
Enhancing knowledge base 20
Q3) What is the major impact of mobile applications on the business
performance of PrestaShop.com?
Frequency
Better customer understanding 10
Maintain the quality of workforce 12
Improving production level 10
Providing quick response 8
Q4) Which is the most effective tool used by PrestaShop as to enhancing their
brand image in the mind set of people?
Frequency
Mobile Applications 10
Website 8
Social media 10
Internet Sources 6
Special Applications 6
Q5) Is it important for PrestaShopto make appropriate improvements in their
technologies?
Frequency
Yes 30
No 10

Q6) What are the measures adopted by PrestaShopto gaining attention of people
from different areas?
Frequency
Discount Offers 10
Easy payment facilities 10
Efficient delivery system 10
Gift Vouchers 10
Q7) In which major countries mobile applications has been launched by
PrestaShop for expanding its E commerce business?
Frequency
United Kingdom 17
India 8
Scotland 6
Africa 9
Q8) What is the market share of PrestaShop in e-commerce business of UK? Frequency
60 % and above 30
40% to 60% 5
20% to 40% 2
10% to 20% 3
Q9) What are the strategies used by PrestaShop for expanding its business world
wide?
Frequency

Mergers 15
Acquisitions 10
Joint Ventures 15
Q10) Recommend various ways by which PrestaShopcan retain customers for
long run of business activities.

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ____To analyze the importance of mobile
applications within the modern society and its impact on attaining
customers satisfaction.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
To analyze the importance of mobile applications within the modern society and its impact on
attaining customers satisfaction. A case study on Presta Shop .
Digital tools and technologies are considered as the most essential element which has a huge influence
on the performance and profitability of the firm. Mobile application are determined as the essential and
widely applied tool of digitalisation as it is significantly applied by small as well as large business
enterprises is to providing convenience to their customers through offering online marketing facilities.
PrestaShop is a leading online retailing company which deals in variety of products and services at
market place. PrestaShop.com. Inc, is doing business as PrestaShop it is a small freemium open source
e-commerce solution company. The company was founded in the year of 2008 by Bruno Leveques and
Lgor Schlumberger.
Research objectives (e.g what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
 To identify the significance of Mobile applications and technologies within the modern era.
 To determine various measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
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performance.
 To recommend various ways by which higher competitive edge can be attained at market area.
Research Questions
 What are the significance of Mobile applications and technologies within the modern era?
 What are the essential measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place?
 How to evaluate the relationship between digital technologies and organisational developing
performance?
 What are the ways by which higher competitive edge can be attained at market area?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
 The major motive behind selecting the study is to developing the knowledge and skills base of
learner in the specified area of study.
 This also create value in enhancing the knowledge of people in the area of mobile applications
and its effectiveness in human's life.
 The present area of study helps in enhancing the knowledge base of learner in the area of the use
of digital tools and technologies.
 The research work helps in attempting the future objectives in most appropriate manner.
 The another reason for selecting the topic is that it explores the area of digitalisation which are
effective in attempting the business objectives in appropriate manner.
 Advancement in technologies are effective for the growth of business.
 A specified research activities are effective in overcome with the issue of previous work in
effective way.
 This particular work provides a theoretical frame work which assist a learner in improvising
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their knowledge in regards to digital tools and technologies.
 Enhancement of knowledge and skills base helps an individual in attempting their future projects
in effective manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
This comprises to be a basic piece of research venture which helps in directing an inside and out
investigation in respect to investigating appropriate result and outcome. It is a component of
investigation paper which involves the existing information in which qualitative outcome and results are
included. In this area see purposes of different creators are investigated in regard to coming to at
conclusive outcome and result.
The research into consideration is based on the influence of digital tools and technologies within the
operations of firm. Digital technologies are consist to be the major source which are widely used by
organisations are to achieving higher growth and success at market place. In this modern era
competition is so high at market place and organisations are widely concern on attaining higher growth
and success through proper implementation of digital sources. Digital technologies has some positive as
well as negative impact on the operations of firm. The major positive influence is that the proper
implementation of digital technologies are effective for reducing extra work load of firm which create
value in attaining higher growth and success at market place. Technologies are also effective in
providing quick results as by the utilisation of technologies organisations are effective in performing all
business operations in effective manner. These are also good in reducing the chance of conflict and
provide reduction in extra expenses. It has some negative impact on the operations of firm as these are
cost consuming in nature. The technologies need proper maintenance to be worked in effective manner
and it is essential for organisation to spend huge amount in the operations of digital technologies.
The research into consideration is based on the importance of mobile applications within the modern
society and its impact on attaining customers satisfaction. The current area of study provides a brief
description in regards to the use of digital tools and technologies like mobile application for the purpose
of satisfying the needs and wants of people at market place. This specified area of study helps in
providing a clear description in regards to the use of digital technologies as to attaining higher growth
3

and success at market place. The present area of study helps in fulfilling the knowledge gap of learner in
the area of digital technologies.
Dao, V., Langella, I. and Carbo, J., 2011. From green to sustainability: Information Technology and an
integrated sustainability framework. The Journal of Strategic Information Systems. 20(1).
pp.63-79.
Iles, A. and Martin, A. N., 2013. Expanding bioplastics production: sustainable business innovation in
the chemical industry. Journal of Cleaner Production. 45. pp.38-49.
Gaur, S. S., Vasudevan, H. and Gaur, A. S., 2011. Market orientation and manufacturing performance
of Indian SMEs: Moderating role of firm resources and environmental factors. European
Journal of Marketing. 45(7/8). pp.1172-1193.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
There are various activities are going to involve in this project which need to identify
appropriately so that better results lead to get drawn. Various activities which will
going to include for the project are:
 Selection of the topic
 Developing aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
 Data analysis and interpretation
 Conclusion and recommendation
How long
this will
take:
Almost 10
weeks
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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
In the present research venture inductive approach must be made into appropriate move as it is powerful
in dissecting the information and data which are accumulated by the scientist through subjective means.
5

Both Qualitative and quantitative procedures are connected in regard to assemble the important data as
it gives all the required information on the exploration theme.
What your areas of research will cover:
The specific territory of study which will cover this angle are all characterize points and targets and
inquiries which edge to finding important solutions as to culmination of research work. This empower
in better and reasonable seeing so students abilities like time administration, critical thinking,
explanatory get improve in positive way.
The present research work is based on qualitative research as in this data is being gathered that are based
on qualitative means. In this data is being gathered through conducting survey as in this questionnaire is
filled by the respondents which are selected through the method of random sampling. In this sample size
of 30 respondents are taken as to gathering original and reliable outcome.
In this present research work data being analysed thorough thematic analysis as in this themes are
prepared that are based on research questions. The findings are present in the form of graphs an charts,
as these are effective in analysing the research data in appropriate manner.
There are distinctive kinds of issues and issues that are there inside the framework and they should be
broke down. The major consideration of an investigators is that it is required for the investigator to
ensure their respondents about the safety and security of their personal data and information. The time
and cost needs to maintained by the investigator as to drawing a valid and reliable outcome.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
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