Importance of Mobile Applications in Modern Society

RESEARCH
PROJECT

Table of Contents
TITLE..............................................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Overview of the Research............................................................................................................4
Background of the Research........................................................................................................5
Significance of the Research.......................................................................................................5
Research Aim...............................................................................................................................6
Research Objectives.....................................................................................................................6
Research Questions......................................................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
2.1 The significance of Mobile applications and technologies within the modern era...............7
2.2 The essential measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.......................9
2.3 The relationship between digital technologies and organisational developing performance.
...................................................................................................................................................10
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
Type of Investigation.................................................................................................................10
Research Design........................................................................................................................11
Research Approach....................................................................................................................11
Research Philosophy..................................................................................................................11
Data Sampling...........................................................................................................................12
Data Collection..........................................................................................................................12
Ethical Consideration.................................................................................................................12
CHAPTER 4: DATA ANALYSIS................................................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................26

Conclusion.................................................................................................................................26
Recommendation.......................................................................................................................26
REFERENCES..............................................................................................................................28
APPENDIX....................................................................................................................................30

TITLE
To analyze the importance of mobile applications within the modern society and its
impact on attaining customers satisfaction. A case study on PrestaShop .
CHAPTER 1: INTRODUCTION
Overview of the Research
In this advanced time every business association is centered on giving fantastic merchandise and
enterprises to their potential clients in regard to fulfilling their necessities and needs. Association
are broadly worry on improving their business execution through applying advanced devices and
innovations at work put as computerized types of gear are more successful, in expanding the
execution of firm at commercial center (Beetham and Sharpe, 2013). Mobile applications are
considered as the essential element of the modern society as in this competitive era large number
of people are based on mobile and its various applications as to making their self entertaining
and busy. Mobile applications is the most applied technology on which large number of people
in different age group are based as this consist to be the most entertaining source. PrestaShop is
the chosen organisation for this particular report, PrestaShop is a leading online retailing
company which deals in variety of products and services at market place. The major purpose of
firm is to fulfilling the desires of people through offering them variety of products and services
as per their choice. The company offering its products and services through various online
sources such as mobile application, online website and company’s page etc. Propel instruments
and advancements are profitable for authoritative development and achievement. In this
advanced period the real reason for every little and in addition expansive business association is
to upgrading their execution and efficiency at commercial center through applying different
inventive thoughts and apparatuses, advanced innovations are compelling in executing all
business tasks in powerful way as to delivering amazing products and ventures for clients. In the
present situation vast number of individuals is invest an immense measure of energy with
advanced supplies as these are most engaging and accommodating in nature. So every little and
extensive business undertakings are worry on embrace new and successful advancements at work

put as to expanding efficiency and execution of firm. Computerized proficiency can be resolved
as the capacity to apply advanced innovation, specialized instruments or different system to
make, get to, oversee, coordinate and assess information and data in regard to direct different
tasks in a lead society.
Background of the Research
On the planet brimming with digitalization individuals are especially worry about the new and
quick types of gear in regard to making their life all the more simple and agreeable. Advanced
apparatuses and advances are financially savvy in nature using computerized instruments and
advances individuals can without much of a stretch fulfill their necessities at wherever. The
major centered region of firm is to creating association execution through accomplishing high
aggressive edge at commercial center. In this present time rivalry is so high, each firm is
centered on increasing high position at commercial center offering assortment of products and
ventures as opposed to their adversaries (Sheninger, 2014). Mobile applications plays vast role in
developing organizational performance and productivity at market place as large number of
people are spending a huge amount of time on mobile and its various applications which are
helpful in making their life easy and comfortable. In the competitive era people live in a tight and
busy schedule so they are not having time to buying goods so they apply online application as to
satisfying their needs and wants without making any kind of extra efforts. PrestaShop.com. Inc,
is doing business as PrestaShop it is a small freemium open source e-commerce solution
company. The company was founded in the year of 2008 by Bruno Leveques and Lgor
Schlumberger.
Significance of the Research
The present research is based on the importance of mobile applications and its impact on
attaining customer’s satisfaction. Buyers are considered to be the most essential element of
market as the growth and success of firm are based on the higher customer’s attraction. The
major motive of each small as well as small business enterprises is to offering variety of products
and services to their potential buyers. The research is led with a specific end goal to enhance the
abilities and information of analyst. It will likewise portray the necessity of modernization inside
business substances and how it will be enhance their creation procedure. Presently nowadays,
every association and even government likewise put different endeavors for executing

modernization by rising distinctive computerized systems or components. UK populace likewise
has a tendency to embrace new and propel innovation which makes their lives more less
demanding. In this point of view, media transmission organizations are endeavoring to enhance
its administrations by putting more procedures in them. Besides, mechanical headway
additionally helps in enhancing new execution level of workers as they will skilled to perform
well.
Research Aim
This is the most important part of research project on which the potential activities of
research are based on. Research points characterize the genuine motivation behind the
examination in order to discover all answer of inquiries in a logical way (Fitzgerald and et. al.,
2014). Points are depending upon wanted results of the exploration which is must for specialist
to accomplish. It helps in influencing an exploration to extend more proficient or viable.
Moreover, it manages what and how to accomplish; in this manner look into points renders
course towards fruition of all exploration exercises. The essential aim of this particular research
is “To analyze the importance of mobile applications within the modern society and its impact on
attaining customer’s satisfaction”. A case study on PrestaShop.
Research Objectives
Research targets are the best possible systems which portrayed the best approach to accomplish
investigate point. All means which takes needs particular arrangements of undertakings keeping
in mind the end goal to achieve objectives of research venture. Research goals ought to be
sensible and unequivocally chosen. They make an exact utilization of ideas and information.
There are portrayed significant targets of this exploration venture, such are expressed as under: -
 To identify the significance of Mobile applications and technologies within the modern
era.
 To determine various measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
performance.
 To recommend various ways by which higher competitive edge can be attained at market
area.

Research Questions
An examination questions are principal perspective of research venture; it accentuation on
assurance of system and aides all phases of request (Danese, 2013) . What's more, inquire about
inquiries begins with different issues which somebody needs to determine and distinguishes the
purpose for this. It alludes certain regions of concern which need to tended to and troubles which
are required to be tended to and conditions that can be made strides. Underneath specified are
some exploration questions are described as under:
 What are the significance of Mobile applications and technologies within the modern era?
 What are the essential measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place?
 How to evaluate the relationship between digital technologies and organisational
developing performance?
 What are the ways by which higher competitive edge can be attained at market area?
CHAPTER 2: LITERATURE REVIEW
This comprises to be a basic piece of research venture which helps in directing an inside and out
research in regard to investigating suitable outcome and result. It is a content of researcher paper
which includes the present information in which substantive discoveries and results are included.
In this area see purposes of different creators are investigated in regard to coming to at
conclusive outcome and result (Bovee, Thill and Raina, 2016). This piece of research helps in
giving a noteworthy heading to the examination er to do the entire research works a correct way
as to aggregating the last and suitable result. In this segment information must be accumulated
through auxiliary wellspring of information gathering, in this past research assumes viable part in
pushing ahead towards right bearing. The significant explanation behind directing another
exploration is to overcoming the shortcoming of the past research report.
2.1 The significance of Mobile applications and technologies within the modern era.
As per the views expressed by Nanda Kumar, 2016, Mobile phone apps are no
longer just an application. It considered as an most useful element which helps in providing long
term benefits to the people as to keep them connected with each other. The mobile or the smart
phones have arrived in a very big and challenging manner. Mobile and smartphones are

responsible for changing the business functions as these are helpful in gaining attention of large
people towards the firm as to fulfilling their basic desires. In the modern society million of
people are using mobile and technological devices and each small as well as small business
enterprises are concern on developing mobile applications as to making their business more
lenient and smooth. As a large online retail company it is essential for PrestaShopto use most
effective and appropriate strategy as to attaining higher growth and success at market place.
There is various importance of mobile applications in which some are described as under:
Customization: It consist to be an essential tool which is possible in the mobile applications is so
away unforeseen for a website (Arnab and et. al., 2015). Mobile application needs to be ensure
about providing better User experience through providing effective facilities like Location
tracking which are used in the mobile apps as to tracking the location of users. PrestaShop is
widely concern on utilising mobile applications as to reaching at their final customers through
distributing they are selected products and services.
Acquiring new customer:
High number of customers attraction is beneficial for company as to generate high
amount of revenue which create various benefits for the farm mobile applications are effective in
providing appropriate services to the people who are very much willing to taking benefits of
production services for a specified company is also giving a chance to the organisation for titling
its towards their potential buyers.
Updating the trend:
Emails and mobile applications are considered as the basic source of correspondence with
the people organizations are concerned on applying different applications as true maintaining
appropriate flow of information in order to generating effective fruitful outcome there are
products that are based on card on new arrivals even the discounts and the best offers are quite
effectively distributed with the notification technology on the mobile application.