The Implication of Digital Technologies on PrestaShop : Research Project
39 Pages8782 Words36 Views
Added on 2020-09-03
The Implication of Digital Technologies on PrestaShop : Research Project
Added on 2020-09-03
ShareRelated Documents
RESEARCHPROJECT
Table of ContentsTITLE: ............................................................................................................................................3INTRODUCTION ..........................................................................................................................3LITERATURE REVIEW ...............................................................................................................8RESEARCH METHODOLOGY ..................................................................................................12DATA ANALYSIS .......................................................................................................................16RECOMMENDATION ...............................................................................................................25RESEARCH ETHICS ...................................................................................................................25REFLECTION...............................................................................................................................25CONCLUSION .............................................................................................................................26REFERENCES ............................................................................................................................28APPENDIX ...................................................................................................................................29
TITLE:The Implication of digital technologies on PrestaShop .INTRODUCTION Overview of the ResearchIn this advanced time every business association is centered on giving fantasticmerchandise and enterprises to their potential clients in regard to fulfilling their necessities andneeds. Association are generally worry on rising their enterprise execution by applying advanceddevices and innovations at work put as computerized types of gear are much successful, ingrowing the execution of firm at commercial center (Beetham and Sharpe, 2013). Mobileapplications are considered as the essential element of the modern society as in this competitiveera large number of people are depend on mobile and its various applications as to making theirself entertaining and busy. Mobile applications is the most applied technology on which largenumber of people in different age group are based as this consist to be the most entertainingsource. PrestaShop is the chosen organisation for this particular report, PrestaShop is a mostpopular online retailing company which offers highly attractive products and services at marketplace. The major motive of firm is to fulfilling the desires of people through offering themvariety of products and services as per their choice. The company offering its products andservices through various online sources such as mobile application, online website andcompany’s page etc. Propel instruments and advancements are profitable for authoritativedevelopment and achievement. In this advanced period the real reason for every little and inaddition expansive business association is to upgrading their execution and efficiency atcommercial center through applying different inventive thoughts and apparatuses, advancedinnovations are compelling in executing all business tasks in powerful way as to deliveringamazing products and ventures for clients. In the present situation vast number of individuals isinvest an immense measure of energy with advanced supplies as these are most engaging andaccommodating in nature. So every little and extensive business undertakings are worry onembrace new and successful advancements at work put as to expanding efficiency and executionof firm. Computerized proficiency can be resolved as the capacity to apply advanced innovation,
specialized instruments or different system to make, get to, oversee, coordinate and assessinformation and data in regard to direct different tasks in a lead society. Background of the ResearchOn the planet brimming with digitalization individuals are especially worry about thenew and quick types of gear in regard to making their life all the more simple and agreeable.Advanced apparatuses and advances are financially savvy in nature using computerizedinstruments and advances individuals can without much of a stretch fulfill their necessities atwherever. The major centered region of firm is to creating association execution throughaccomplishing high aggressive edge at commercial center. In this existing time rivalry is on itspeak, each firm is centered on achieving high position at commercial center through offeringassortment of prpprarthana.brarthana.boducts and ventures as opposed to their adversaries(Sheninger, 2014). Mobile applications plays vast role in developing organizational performanceand productivity at market place as large number of people are spending a huge amount of timeon mobile and its various applications which are helpful in making their life easy andcomfortable. In the competitive era people live in a tight and busy schedule so they are nothaving time to buying goods so they apply online application as to satisfying their needs andwants without making any kind of extra efforts. PrestaShop.com. Inc, is doing business asPrestaShop it is a small premium open source e-commerce solution organization. The companywas founded in the year of 2008 by Bruno Leveques and Lgor Schlumberger. Significance of the ResearchThe existing research is based on the significance of mobile applications and its impacton attaining customer’s satisfaction. Buyers are considered to be the most essential element ofmarket as the maturation and success of firm are supported on the higher customer’s attraction.The major motive of each small as well as small business enterprises is to offering variety ofproducts and services to their potential buyers. The research is led with a specific end goal toenhance the abilities and information of analyst. It will likewise portray the necessity ofmodernization inside business substances and how it will be enhance their creation procedure.Presently nowadays, every association and even government likewise put different endeavors forexecuting modernization by rising distinctive computerized systems or components. UK
populace likewise has a tendency to embrace new and propel innovation which makes their livesmore less demanprarthana.bding. In this point of view, media transmission organizations areendeavoring to enhance its administrations by putting more procedures in them. Besides,mechanical headway additionally helps in enhancing new execution level of workers as they willskilled to perform well.Rationale of the ResearchThe considered research is based on the analysis of the importance of mobileapplications within the modern society and its impact on attaining customer’s satisfaction.Mobile applications are considered to be most essential element of digitization which helps anorganization as well as customers to attain best possible benefits without putting any kind ofefforts. In the present research work the implication of digital technologies within the businessactivities of small as well as large business enterprises is the major issue and this needs to beaddressed for attainment of higher growth and profitability within the market place. In themodern business environment competition is so high at market place and mostly organizationsare focused on implementing digital technologies within their workplace as to increasing theiroperations and functions. So it is essential for PrestaShop to implement effective and appropriatetools for effective execution of their business operations. This also create value in developmentof organizational performance at wide scale. Research AimThis is the most crucial part of research work on which the potential activities of researchare based on. Research points characterize the genuine motivation behind the examination inorder to discover all answer of inquiries in a logical way (Fitzgerald and et. al., 2014). Points aredepending upon wanted results of the exploration which is must for specialist to accomplish. Ithelps in influencing an exploration to extend more proficient or viable. Moreover, it manageswhat and how to accomplish; in this manner look into points renders course towards fruition ofall exploration exercises. The essential aim of this particular research is “To analyze theimportance of mobile applications within the modern society and its impact on attainingcustomer’s satisfaction”. A case study on PrestaShop. Research Objectives
Research targets are the best possible systems which portrayed the best approach toaccomplish investigate point. All means which takes needs particular arrangements ofundertakings keeping in mind the end goal to achieve objectives of research venture. Researchgoals ought to be sensible and unequivocally chosen. They make an exact utilization of ideas andinformation. There are portrayed significant targets of this exploration venture, such areexpressed as under: -To identify the significance of Mobile applications and technologies within the modern era. To determine various measures which are adopted by PrestaShopas to gaining attention of customers towards the firm or its offered products and services at market place. To evaluate the relationship between digital technologies and organisational developing performance. To recommend various ways by which higher competitive edge can be attained at market area. Research QuestionsAn examination questions are principal perspective of research venture; it accentuationon assurance of system and aides all phases of request (Danese, 2013). What's more, inquireabout inquiries begins with different issues which somebody needs to determine anddistinguishes the purpose for this. It alludes certain regions of concern which need to tended toand troubles which are required to be tended to and conditions that can be made strides.Underneath specified are some exploration questions are described as under: What are the significance of Mobile applications and technologies within the modern era?What are the essential measures which are adopted by PrestaShopas to gaining attentionof customers towards the firm or its offered products and services at market place? How to evaluate the relationship between digital technologies and organisationaldeveloping performance?
What are the ways by which higher competitive edge can be attained at market area?
LITERATURE REVIEW This comprises to be a primary aspect of research work which helps in directing an insideand out research in regard to reaching at suitable outcome and result. It is a content of researcherpaper which includes the present data in which substantive discoveries and outcomes areincluded (Bovee, Thill and Raina, 2016). This piece of research helps in giving a noteworthyheading to the exploration to do the entire research works a correct way as to aggregating the lastand suitable result. In this segment information must be assembled by the secondary source ofdata collection. in this past research assumes viable part in pushing ahead towards right bearing.The significant explanation behind directing another research is to overcoming the shortcomingof the past investigation work and reaching at the potential outcome. 2.1 The significance of Mobile applications and technologies within the modern era.As per the views expressed by Nanda Kumar, 2016, Mobile phone apps are nolonger just an application. It considered as an most useful element which helps in providing longterm benefits to the people as to keep them connected with each other. The mobile or the smartphones have arrived in a very big and challenging manner. Mobile and smartphones areresponsible for changing the business functions as these are helpful in gaining attention of largepeople towards the firm as to fulfilling their basic desires. In the modern society million ofpeople are using mobile and technological devices and each small as well as small businessenterprises are concern on developing mobile applications as to making their business morelenient and smooth. As a large online retail company it is essential for PrestaShopto use mosteffective and appropriate strategy as to attaining higher growth and success at market place.There is various importance of mobile applications in which some are described as under: Customization: It consist to be an essential tool which is possible in the mobile applications is soaway unforeseen for a website (Arnab and et. al., 2015). Mobile application needs to be ensureabout providing better User experience through providing effective facilities like Locationtracking which are used in the mobile apps as to tracking the location of users. PrestaShop iswidely concern on utilising mobile applications as to reaching at their final customers throughdistributing they are selected products and services.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Importance of Mobile Applications in Modern Societylg...
|31
|6305
|53
RESEARCH PROJECT.lg...
|7
|161
|37
Implications of Digital Technology on PrestaShoplg...
|13
|601
|82
Digital Technology Tools to Enhance Business Performance : Case Studylg...
|29
|6015
|103
Innovation and Commercialization INTRODUCTIONlg...
|15
|4229
|97
Innovation and Commercializationlg...
|14
|4281
|88