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Research Project on Aim and Objective to Evaluate the Top London Tourist Attraction

   

Added on  2020-02-14

14 Pages1737 Words168 Views
RESEARCH PROJECT

Table of ContentsINTRODUCTION...........................................................................................................................2Background of the study.............................................................................................................2Aim and objectives......................................................................................................................3Research questions......................................................................................................................3Rationale.....................................................................................................................................3Significance of the study.............................................................................................................3LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGY.....................................................................................................5Research philosophy...................................................................................................................5Research design...........................................................................................................................5Data collection............................................................................................................................5Sampling.....................................................................................................................................6Data analyses...............................................................................................................................6DATA ANALYSIS AND INTERPRETATION.............................................................................7ACTION PLAN...............................................................................................................................9REFERENCES..............................................................................................................................11APPENDIX....................................................................................................................................12Questionnaire............................................................................................................................12

INTRODUCTIONBackground of the studyTourism is one of the great industry that contributes well in the economy development ofnation. London is popular tourism destination, approx. 30 million visitors come to this locationfrom different countries every year (The London Eye Is a Top 10 Tourist Attraction, 2015).Revenue generated by the tourism industry is approximately 10% of gross value-added incomeof the city. London eye is one of the popular destination from the perspective of travellers, now ithas become the iconic sight of London. Purpose of the study is to evaluate the top touristattraction from the perspective of recent immigrates (15 London Eye Facts You Didn'tKnow,2015).Aim and objectivesAim:“To evaluate the Top London tourist attraction from the perspective of recent immigrates; Studyon London eye”.Objective:To examine top tourist attraction of London; the London Eye. To evaluate the consumer's feedback on London eye as tourist destination.To suggest ways to attract more visitors towards the London eye.Research questionsIs London eye tourist attraction really the best capital has to offer?Are customers giving positive feedback for the London eye?RationaleLondon eye is the iconic sight which is the massive ferries wheel. Many tourists aregetting attracted towards the location. The rationale of the study is to evaluate the perception ofvisitors for London eye and suggest ways to attract of them towards the destination.Significance of the studyThis study will be helpful for the authorities those who are working for increasingnumber of tourists in the London. It will help in attracting the visitors towards the location thatwould help in increasing the economy of the nation (Luu, 2017). Furthermore, study will bebeneficial for other scholar because by this way they will get idea of conducting other studies onthe same subject. This will help the tour operators in gathering information about point of views

and perception of travellers and they will be able to design their travel packages accordingly.Furthermore, it will be beneficial for the government of the nation because they will identifytheir loop falls and will improve their facilities so that economic development can take place byattracting more visitors towards the destination (The London Eye Is a Top 10 Tourist Attraction,2015). LITERATURE REVIEWTop tourist attraction of LondonLondon eye is the tallest ferries wheel which has become the iconic sight in Europe,visitors are taking huge interest to come here frequently. Knowles, (2016) has stated thatBuckingham palace, British museum, tower bridge, big ben is tourist attraction point of London.According to Munnar and Jacobsen, (2014) every year approx. 6 million passengers come to thislocation just to enjoy this destination. Author has stated that London eye has earned the profit of£25m last year. It is the place that is attracting children, old, youngsters all age group population.Impact of tourismAs per the view of Knowles and Burrows, (2017)tourism is the sector which contributeswell in the economy development of the nation. Authors has stated that amount of money that isspending by the visitor has been increased dramatically in the London. It is accounted thatbusiness of hotels, restaurants and others have been enhanced by 35% as compare to 2010.According to Leavy, 2015 adult travellers are ready to spend £15.00for getting ticket of Londoneye. Seniors those who are above 60 ages, they are coming here frequently to enjoy thisdestination. Author has stated that in the year 2015 323000 international visitors come to thislocation, £411 million was spent by them (The London Eye Is a Top 10 Tourist Attraction, 2015).That impacts positive in the development of the nation because due to this employmentopportunities are increasing and government also paying interest in the development of Londonas tourist destination. Munnar and Jacobsen, (2014) stated that tourism helps in spreading cultureof the nation across the world. By this way culture of the country know by other people. Thisgives international recognition to the religion and tradition of the destination. Consumer's feedback on London eye as tourist destinationAs per the view of Gray and Timothy and Ron, (2013)consumers are liking London eyevery much, this location mesmerize them and they plan frequently to come here. Author hasstated that people give start ranking to London eye as tourist destination. According to Graham

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