logo

Research Project Assignment - To identify the impact of social media on marketing

   

Added on  2020-10-23

22 Pages4330 Words329 Views
RESEARCHPROJECT (B)
Research Project Assignment - To identify the impact of social media on marketing_1
Research Project Assignment - To identify the impact of social media on marketing_2
Research Project Assignment - To identify the impact of social media on marketing_3
TITLE:“To identify the impact of social media on marketing”. CHAPTER 1: INTRODUCTION 1.1 Overview of researchSocial media is the tool that helps to organisation in better communication byinteracting with buyers. Due to the effect of social media, the relation between goods and buyershave transformedmuch. In current time period, an organisation create strategies in order toanalyse and understand the target customer's needs and demand. Social media has mainlyeffect on the concern transaction and its purpose (Alalwan, 2017). There are various promotionalchannels through which respective organisation can easily attract customers such as TV, radio,Facebook, twitter, Instagram and many more. The report is supported on ZARA that is anSpanish based fashion group in Artexio in Galicia. It is the global sizeable wearing apparelretailer company. The first-hand goal of that assignment is to examine the aims and objectivesfor research. Literature review assist in examine various writer and scholarly person views oropinions regarding specific topic. 1.2 Background of organisation. The report is based on the Zara which is an fast retail fashion retailers situated inArtexio in Galicia. The organisation was based and constituted in 1975 by Amancio Ortega andRosalia Mera. It is the major trade name of the Inditex group. It is the worldwide big dressmerchant organisation. This fashion unit also own brands that includes Pull & Bear, Bershka,Oysho and Zara Home. 1.3 Research aimAim of the project - “To identify the impact of social media on marketing in order to enhancesale of business”. A study on Zara. 1.4 Research ObjectivesObjectives -To understand the concept of social media.To analyse the influence of social media on the marketing operations of Zara. To determine the effectiveness of social media strategy for enhancing business sales. 1
Research Project Assignment - To identify the impact of social media on marketing_4
1.5 Research QuestionsQuestions - What is the concept of social media ?How to analyse the influence of social media on the marketing operations of Zara ?Determine the effectiveness of social media for enhancing business sales ?1.6 Significance of researchThe significance of study is to analysemajor consequence of social media onmerchandising. This will helpful in boosting various kind of commodity and services amongcustomers and fulfil their needs or wants in better manner (Felix, Rauschnabel and Hinsch,2017). Along with this, it is used for analysing and examining their desired customersrequirements as per this they are develop goods. CHAPTER 2: LITERATURE REVIEW2.1 Construct of social mediaAs per the point of view of Maya Dollarhide, 2019, Social media is a network or levelthrough which people can communicate their thoughts, ideas, information through their virtualrelationship. This type of communication is done with electronic mode therefore the requirementof internet is must to establish this communication. There are a lot of content which can betransferred to the social media platform such as photos, videos, blogs, papers, documents etc.People use social media as a vast instrument in these days, therefore there are manyorganizations also which uses this platform for the advertisement. This platform is cheaper, fastand accurate to reach to the targeted customers easily. Social media is considered as a kind ofinteractive media through which users can communicate with one another by photos, posts,videos as well as content. YouTube, forums, message boards and blogs etc all these are types ofsocial media. It is the content that individuals create as well as share together (Ashley and Tuten,2015). This is also known as the online communication channel and it facilitates a platform toperson to interact with each other. The traditional methods of advertisement are very slow in front of social media platform.Globally, there are more than 3 billion users of social media which will increase in the upcomingyears as the technology will boost. People uses this platform to stay communicated with theirfriends, family and other relatives. There are many optimistic and pessimistic sides of social2
Research Project Assignment - To identify the impact of social media on marketing_5
media also. The positive thoughtsis its utilize-rscan stay connected with their personals and theorganizations and also governments uses this platform for their advertisements. The negativethought of social media is that the intruders uses this platform to breach the personal data ofusers. Apart from that, many of the users uses this platform to make the mob aggressive so as tofulfill their personal needs. This will enable the negative thoughts against the humanity such asterrorism etc. 2.2 Effect of social media on the marketing transaction of ZaraAs per point of view of Sunny Popali, there are various effect of social media on themerchandising operations oforganisation. In proceeding of Zara, following is the impact ofsocial media on the marketing workings of them. Growth of societal signals: Social media enhances the name and fame of a company inthe market place. This will allow Zara to keep on running with the needs and demands ofcustomers. Apart from that, as much the people like the post and brand name of Zara, more thechances of increasing the web page rising up in the search engine (Godey, 2016). This rising inthe web plage search engine help the industry to keep in touch with more customer andincreasing their base.Promoting company brand and consciousness: Social media users always help theorganization like Zara to increase the fan following on the platform by liking and sharing thepost, videos and information about the company. This will help the industry to increase theircustomer base among its rivals. Apart from that, this also allow the company to create awarenessabout the product which will allow them to increase their customer also. Easy to identify the targetted customers: The users of social media share their personalinformation such as sex, likings, disliking, perception, living standard etc. on social media. Thispersonal data help the industries to identify their target customers easily. Therefore, theorganizations are able to know about the necessarily and request of their targetted buyers easilyand thus helped in increasing customer base.2.3 Effectuality of social media scheme for heighten concernincome.According to view of Jones, Borgman and Ulusoy (2015) Social media is broadly refer asinternet site which permit users in order to develop and make, comment, share and differentlyexchange information and ideas from one person to another. Social media marketing play anessentialfunction in heighten sales but it lack in understanding on how to reaching with such3
Research Project Assignment - To identify the impact of social media on marketing_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Social Media Marketing on Buying Behaviour of Customers
|10
|2837
|85

Impact of Social Media Marketing on Buying Behaviour of Customers
|11
|670
|85

Investigation of the Effectiveness of Customer Relationship Management in Fashion Retail - A Case Study of Zara
|15
|3004
|177

The Strategic Management Analysis of ZARA
|64
|16204
|1069

(Doc) The benefits and drawbacks of a global business environment
|40
|9335
|159

Effect of Social Media Marketing on Buying Behavior in the Fashion Industry
|23
|5720
|362