How Globalisation Can Drive Business Success: A Study on Asda

RESEARCH
PROJECT

Table of Contents
TITLE: 3
INTRODUCTION 3
Overview 3
Background of the topic 3
Rational of the research 4
Statement of research problem 4
Research Topic 4
Research aim 4
Research objective 4
Research questions 5
LITERATURE REVIEW 5
RESEARCH METHODOLOGY 8
DATA ANALYSES AND INTERPRETATIONS 12
REFLECTION AND RECOMMENDATION 24
Reflection 24
Recommendations 24
Alternative research methodologies and lessons learnt 25
CONCLUSION 26
REFERENCE 27

TITLE:
“How globalisation can drive business success.” A study on Asda.
INTRODUCTION
Globalisation is the process through which proper integration of trade and commerce
throughout the globe takes place. This is generally a commercial activity which integrates
various cultures and societies through different trade and commerce. With the help of this
process the business can grow, develop and expand its market base (Auer, Borio and Filardo,
2017). This helps in maximising the connectivity and interdependency of the business
throughout the world. Furthermore, the concept of globalisation is able to maximise the
availability of businesses or technologies at a rapid speed. It is the spread of knowledge, skills,
technologies, businesses with which the business can lead to attainment of desired objectives and
goals for the betterment and future development.
Overview
Globalisation is one of the most emerging concept for the business who are operating
highly good in their home countries. When the business is successful in the home countries then
this makes them think to expand the businesses at global level. Though this expansion is not and
easy process. The business is expanded in two different forms namely, production expansion and
market expansion (Berden, Bergstrand and Van Etten, 2014). In production expansion, the
manufacturing or production unit has been set up in global country due to easy and cheap
availability of resources and labour. While market expansion is the one where the product is
marketed in the global countries for maximising the sales. So in order to study the different
elements and factors of globalisation the researcher will conduct the research on this topic. The
organisation which will be taken into consideration is Asda which has commenced its business
operation from the year 1949 an deals in retail industry.
Background of the topic
This research is being conducted on the topic of “How globalisation can drive business
success.” A study on Asda. As this organisation deals in retail sector, there are various products
and services which are to be served to the different set of customers. Such products are
combination of various global products as well (Cheung and Wu, 2014). Apart from this, the
topic provides an opportunity to the Asda in order to meet business goals and objectives.

Through this, the Asda is able to operate at global level by understanding the different
requirements and needs of customers and fulfils them accordingly.
Rational of the research
The reason or rationale behind this research is that globalisation is the most ongoing term
in present business world. It plays a vital role in growth and development of the business
organisation. By conducting this research, the researcher will be able to identify and analyse the
various factors which leads to success for the company (Coker, 2014). There are certain reasons
which will be explained in detail and provides the clear picture of adopting the concept of
globalisation. Globalisation is a widespread term in context of expanding the business base. This
research will help in knowing the different aspects through which the researcher will be able to
derive the true and authentic results. The in depth and detail analyses of the globalisation will
help in knowing that how globalisation helps in expansion and growth of the business.
Statement of research problem
Every research is associated with different problems. So by identifying that what
problems are borne by the researcher, proper solutions and plans can be developed. While
conducting the research, their were some problems which was faced by the investigator and one
of them was relating to the poor management of time which has led to the research time
consuming (Colen and Swinnen, 2016). Another problem which has occurred is related to the
poor communication skills which has led to majority of the respondents to not to respond
because the researcher was not able to properly convince them and faced the problem of
hesitation.
Research Topic
“How globalisation can drive business success.” A study on Asda.
Research aim
“To identify the impact of globalisation on success of a business organisation”. A case
study on Asda.
Research objective
● To study the concept of globalisation.

● To determine the impact of globalisation on growth and success of ASDA.
● To assess the barriers which affects globalisation process of company.
● To study the relationship between globalisation and success of business enterprise.
● To study the impact of globalisation on corporate social responsibility.
● To examine the impact of globalisation on operations of company.
Research questions
● What is the concept of globalisation ?
● What is the impact of globalisation on growth and success of ASDA?
● What are the barriers which affects the globalisation process of company?
● What is the relationship between globalisation and success of business enterprise?
● What is the impact of globalisation on corporate social responsibility?
● What is the impact of globalisation on operations of company?
LITERATURE REVIEW
Literature review is the chapter in which objectives are discussed in detail to get complete
information about it (Potrafke, 2015). This information is collected through online sources which
are authentic and reliable. This is the best way to make get authentic and reliable data and make
investigation correct for future use.
Concept of globalisation
Globalisation refers to the process through which integration and combination of local
economy is possible with global economy. Globalisation is the procedure which provides more
growth opportunities to organisation because of change in their working style. With working at

global economy, there is improvement in international trade of countries and local trade activities
are improved. There are many changes which are taking place in external environment such as
change in consumer demand, marketing strategies, offers, discounts, etc. Hence if managers of
ASDA wants to expand their business, then they have to select best way to perform business
activities (Obstfeld, 2015). Apart from this, there is requirement of any employees who must
have complete knowledge about external market through which ASDA can perform actions in
better and effective manner. Globalisation affects organisation monetary as well non monetary
aspects in the form of improvement in sales and brand image of ASDA.
According to Mohammed Julfekar Haider, 2019 Globalisation is important because it
assists in improving living standards, achieves economies of scale, etc. There is improvement in
political relations among countries because of increment in trade. With expansion of business,
ASDA gets benefit of off shoring and out sourcing of resources through which cost can be
maintained (McCann, 2016). There is requirement of completed knowledge about geographical
region where business gets expand. It is important and crucial to understand about laws and
regulations which has to be followed for successful expansion of business. Apart from this
political parties also plays crucial role in smooth and successful running of business operations.
At international level, managers of ASDA have to be more conscious about working style of
association as they have perform actions as per external market.
Impact of globalisation on growth and success of ASDA
With globalisation of business organisation, there is improvement in consumer base of
sales because business operations are performed in more than one country. At international level,
there are many organisations working such as TESCO, Sainsbury, etc. soi ASDA have to
perform actions as per other organisation, so this improves their effectiveness and efficiency.
There is positive impact on growth and success of ASDA because of change, managers have to
make strategies through which they can outshine in international market (Krugman, 2017). There
are some local retailers as well, so managers of ASDA can achieve success when they provide
better quality services to consumers in comparative lower price. With globalisation of business,
there is change in organisational structure and flow of communication. As comparison to local
market, there is requirement of proper flow of communication with the help of which top level
managers communicate roles and responsibilities to workers. Apart from this it is easy for
managers to know success rate of project.