Sustainability in the Hospitality Industry

Research project
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Research Title:.................................................................................................................................3
Sustainability in the Hospitality Industry........................................................................................3
INTRODUCTION...........................................................................................................................3
Background of the organisation..............................................................................................3
Review of problem/issue........................................................................................................3
Aim and Objectives................................................................................................................3
Rationale for selection of topic...............................................................................................4
Literature Review.............................................................................................................................5
Research Methodology....................................................................................................................7
Data analysis and Discussion.........................................................................................................12
Analysis of collected facts....................................................................................................12
Interpretation of data............................................................................................................14
Conclusion.....................................................................................................................................20
Recommendation...........................................................................................................................21
REFERENCES..............................................................................................................................22
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Research Title:
Sustainability in the Hospitality Industry
INTRODUCTION
Sustainability plays key essential element for hospitality industry as it allows organisation to
undertake use of various sustainable measures to offer their positive contribution towards
community, customers and society (Cerchione, and Bansal, 2020)
Background of the organisation
Merlin Entertainments is conducting its business operations in hospitality sector and offers
wide range of products and services to customers. In order to manage business during Covid-19
Company is required to implement sustainable practices in order to conduct business operations
while assuring positive outcomes.
Review of problem/issue
The organisation selected to conduct present research is Merlin Entertainments which is
dealing in hospitality industry. This organization is facing issues to manage business during
Covid-19 period. It has been observed by Merlin Entertainments that issues related to
implementing sustainable practices are affecting long term growth of organization.
Aim and Objectives
Aim
“To investigate the change inhaled by hospitality industry for their longer survival in
crucial time of COVID-19.” A study on Merlin Entertainments.
Research Objectives
 To determine the importance of sustainability within industry of hospitality.
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 To examine the impact of changes introduced within Merlin Entertainments for gaining
sustainability during pandemic COVID-19.
 To examine the challenges which are faced by Merlin Entertainments in gaining
sustainability during pandemic COVID-19.
Rationale for selection of topic
Present research topic has been selected to accomplish dual perspective that is personal and
professional. In terms with personal it help in evaluating activities that are effective and helps in
development of talents within candidates. This will effectively aid to apply similar techniques in
order to develop my own personality. While in terms with professional manner, this research
help in evaluating change inhaled by hospitality industry for their longer survival in crucial time
of COVID-19. Along with this, it has been evaluated that this research will help me to develop
sound knowledge through which I can develop my professional career. This research will also
help organizational personal to evaluate practices to overcome negative impact of Covid-19 upon
company operations.
Research Questions
 What is the importance of sustainability within industry of hospitality?
 What is the impact of changes introduced within Merlin Entertainments for gaining
sustainability during pandemic COVID-19?
 What are the challenges which are faced by Merlin Entertainments in gaining
sustainability during pandemic COVID-19?
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Literature Review
Importance of sustainability within industry of hospitality
According to the viewpoint of Comfort, (2020), sustainability is an essential factor for hospitality
industry which importance is enhancing on continuous basis. It is essential for entities operating
that services in this industrial sector to understand the importance of sustainability in order to
conduct their business operations in sustainable manner in context with organisations dealing in
hospitality industry (Chen, 2020). It has been identified that these organisations are required to
reduce their spending and wastage in order to provide positive contribution towards
environment. It not only helps them to enhance their long term sustainability but also enhance
their competitiveness as compared to other competitors in respective sector (Niewiadomski,
2020). Sustainability involve number of social responsibility practices as well as environmental
policies through which organisations conducting their business activities in this sector can
support naturally eco system. Furthermore it has been identified that with the help of effectively
contributing towards environment and nature organization in this sector can effectively fulfil
present and future generation needs. According to the analysis it has been identified that there is
a significant impact on the negative manner upon environment due to increase in wastage, poor
air quality index and more (Gustavsson and Larsson, 2020). Thus it is essential for entities in this
sector to undertake significant environmental sustainability practices in order to provide support
to natural resources. It has been identified that government of various countries around world
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forced organisation to undertake use of sustainable practices as it will not only allow industries
to conduct and services for long term period but also allow them to enhance their good well as
well as brand image in market segment (Vaishar and Šťastná, 2020). It is essential for hotels
conducting their operation in hospitality sector to reduce the consumption of water energy and
other sources in order to significantly reduce their energy consumption. For this entities within
the hospitality industry can install energy management system and can fulfil their corporate
sustainable responsibilities in a well defined and effective manner (Yu, 2020). According to the
above mentioned analysis it has been identified that sustainability play a significant role and
active essential factor for organisations in hospitality industry sustainability is playing central
tool that not only allow organisation to maximize their future opportunities but also facilitate
time to maintain strong relationships with customers and community that will significantly in
hands organisation profitability for longer period of time (Yıldırım and Güler, 2020).
Impact of changes introduced within Merlin Entertainments for gaining sustainability during
pandemic COVID-19
According to the viewpoint of Chen, (2020) it has been identified that Coronavirus or covid-19
panda pig significant contribution in hospitality industry in terms of enhancing the importance of
sustainable practices. In order to cope up with the negative impact there are numbers of
sustainable practices being introduced in the business management of Merlin Entertainments
(Galvani, Lew and Perez, 2020). It has been identified that practices to support environment and
society are being implemented within Merlin entertainments in order to gain sustainability during
Covid19 pandemic. These practices not only enhance Merlin entertainments long-term
competitiveness as well as growth in hospitality sector but also allow them to maintain strong
relationship with government, community and customers (Kwok and Koh, 2020). Furthermore, it
has been evaluated that Covid-19 showcased the importance of human life and nature thus it is
important for hotels in this sector to effectively contribute with the help of responsible act and
care in environmental and social well being care (Fennell, 2020). In addition to this it has been
identified that changes that are being introduced by Merlin entertainments significantly enhanced
their competitiveness in a positive manner through which respective organisation enhanced their
brand image in market segment (Berg-Weger and Schroepfer, 2020). Along with this according
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