Impact of Sustainable Tourism on Development of Spain and Barcelona
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This research project explores the impact of sustainable tourism on the development of Spain and Barcelona, including the positive and negative impacts, challenges faced by local communities, and remedies to improve the relationship between tourists and host communities.
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RESEARCH PROJECT MANAGEMENT 1
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Table of Contents INTRODUCTION................................................................................................................................3 CHAPTER 2 LITERATURE REVIEW...............................................................................................5 2.1 Understanding the concept of Sustainable tourism...................................................................5 2.2 Understanding the positive and negative impacts of tourism...................................................6 2.3 Biggest challenges of tourism in the eyes of local communities in Barcelona..........................8 2.4 Remedies to improve relationship between tourists and host communities..............................8 CHAPTER 3 RESEARCH METHODOLOGY...................................................................................8 CHAPTER 4 DATA ANALYSIS........................................................................................................10 CONCLUSION.................................................................................................................................12 2
INTRODUCTION Tourism is among theglobeleading economic sectors, which is growing its business with fast pace. Tourism is one of the world's fastest growing sectors and has continued to be so in numeroussequentyears(Ayuso,2007). AsperthetotheUnitedNationsWorldTourism Organization (UNWTO), worldwide tourist arrivals will reach 1.6 billion by the year 2020. Nevertheless, tourism is a really complex sector pertaining many stakeholders (few times with different interests) and asking forimportant amount of resources. Further, thetourism can have very opposite impact as per the manner in which various functionsare managed. The tourism sector have high growth potential as it has witnessed an average growth rate of 4% in last few years. The tourism industry also contribute to economic progress of nation. As per the Office for National Statistics, nearly 10% contribution to GDP of nation is through this sector. In addition to this aspect, 1 in every 11 job is created by tourism sector. According to the available statistics,US$7.6 trillion to the global economy in year 2014 was generated through this sector. In addition to this, it was notedthattotal1186milliontouristinternationalarrivalswerethereinglobeinyear 2014.Thereafter, global international tourism revenue was reported as having value of total$1,26 billion. The fast growth of tourism has enhanced economic, environmental and social consequence. In the current scenario, the attention is mainly focused on the economic impacts of the sector instead ofenvironmental and social consequences of tourism (Ballantyne Packer and Hughes, 2009). The study of the sector has been reoriented after the recognition of the size of the affects of contemporary tourism. Furthermore, the costs and adverse affects have been studied in a critical manner. Tourism, both worldwide and domestic, bring forward variousnegative and positive outcomes and has an effect on tourist destinations. The effect made by tourism is based upon the quantity and nature of the tourists. This further relates to the duration of stay, functions, manner of transport, travel facilities and arrangement and so on (Bramwell, 2011). A choice of variables must also be taken into consideration in the discovery of any effect of tourism as well as their relation and the methods in which they determine the nature, position and ratio of tourist impacts. The evaluation of impacts also consider all stages of the travel experience, involving first preparations, the travelling to and from the destination, the stay. There is no uncertainty that tourism has a most crucial outcome on the economies of destinations areas. It is for this ground that improvement of tourist amenities and entertainment opportunities has usually been perceived as a positive effort to the domestic balance of payments. Furthermore, tourism appear to be more impelling than other sectors in generating employment and income. The local business in tourist destinations are 3
benefited directly with the growth in number of tourist. Theinfrastructure improvement by the government to facilitate the convenience of tourism ultimately benefitsthe local populations. For example, better road, rail connectivity etc. In order to assure growth in tourism in present day and future, the stakeholders of tourism are forced to save the heritage properties and cultural values of a destination (Bramwell and Lane, 2008). The travel and tourism growth have positive outcomes on tourist destinations, hotels, restaurants, pubs and recreational facilities, transportation and tour operators business. The progress and developmentof tourism sector changes and modifies the environment. Environment can be defined as the land, water, air, flora and fauna, but also masses and culture and the impacts of tourism are reflected on elements of the natural environment as well as on the man- made environment or built environment (development of environments for tourism as for example holiday resorts). The true success of travel and tourism sector relies on its development without damaging the environment (Edgell, 2013). It is duty of travel organizations, government, local communities and individuals to protect the tourism sector from the possible damages. In order to assure, sustainabletourism, it is important that it must be cautiouslymanaged so that possible adverse impacts on the host community and the surroundings are not allowed to exceed the economic gains that it surely carry forwards to local communities.On the other side, tourism maintain enormous economic positive results like, it is one of the globes most important sources of economicdevelopments and employment. If tourism is effectively managed and developed it can play a affirmative role in the political, social, cultural, economical, environmental and overall development of the destination. Overall, it can be stated that tourism provides a important development opportunity for numerous countries and communities. On the contrary, ungoverned tourism development can result into very destructive impacts. Such as, increase in pollution because of tourism is among the severe affects of tourism sector (Girard and Nijkamp, 2009). The development of tourism needs the presence of an infrastructure, along withthe hotel accommodation and another facilities particular to tourism. In many areas highways and airfields have been build to boost the tourism but not always has the local population benefited from these developments.Infrastructure and facilities need land and the result is that there is severe land prices hike in the region were tourism is growing at fast pace. In the context of the social and the cultural impacts and the share of tourism that leads to modification systems, social behaviour, family relationships, common lifestyles, safety levels, moral conduct, innovative language, customary social occasion and community organizations (Gössling Hall and Weaver, 2009). The government take significant measures to assure safety and security of international tourist. In order to retain the several identified advantages of travel and tourism sector, it is 4
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important to have strong focus on sustainability aspect. This will help in ensuring that that various activities within the sector have positive outcomes on the surroundings, economic system and society. In this research project, in depth learning will be shown regarding the impact of sustainable tourism on the development of Spain and Barcelona (Hunter and Shaw, 2007). They are the leading tourist destination that attracts millions of the visitors every year. The elaborated learning will be shown about the impact of tourism on chosen destinations. The aims and objectives of the present research are as follows: Aim of the Study The overall aim of the study is to ascertain the leading causes of tensions that generated uprisings between tourists and host communities in Barcelona. Objective of the study 1.The key objective of the study is to detail out the positive and the negative impact of tourism 2.To ascertain the biggest challenges of tourism in the eyes of the local communities especially in Barcelona. 3.To identify the remedies that can be done to improve the relationship between tourists and host communities. 4.To identify the key people responsible to improve the situation. 5.To recommend the methods that can be considered to reduce the negative impact of tourism in Barcelona. CHAPTER 2 LITERATURE REVIEW 2.1 Understanding the concept of Sustainable tourism According to the views of Lansing and De Vries, 2007 sustainable tourism is one which takes the entire consideration of its present and future economic, social and environmental affects, addressingtherequirementsoftourist,thesector,thesurroundingsandhostcommunities. Therefore, sustainable tourism is one which make optimum utilization of environmental resources that comprises a main element in development of tourism, keeping main ecological processes and assisting to preserve naturalheritage and biodiversity. As per the view of Miller, and et.al., 2010 sustainable tourism development needs the informedinvolvement of all the key stakeholders as well as powerful political leadership to assure wideinvolvement and agreement building. In order to attain sustainable tourism, constant efforts are required along with continuous monitoring of 5
affects, initiating the required preventive or corrective measures when required. The another feature of sustainable tourism is that it assure better economic benefits for the local individuals and improves the well being of host communities. As per the views of Scott and et.al 2008 effective sustainable tourism can be attained by assuring effective participation of local individuals in decisions that impact their lives and living possibilities. According to t he words of Sims, 2009 sustainable tourism is when there is positive contributions to the preservation of natural and cultural heritage clasping the diversity. The concept of sustainable tourism assure effective long term economic functions, rendering fair socio-economic welfare to all the stakeholders. This further consider stable job and income earning possibilities and social services to host communities and providing share to eradicate poverty and other social evils. To attain sustainable tourism major focus must be given on the reduction of pollution. In the words of Tao and Wall, 2009)tourism is highly dependent on fossilfuels along with thistourism have an impact on climate change. Therefore, reports evidence that 72% of tourism pollution is due to CO2 emissions that originates from transportation, 24% from hotels and 4% from varied functions at local level. 2.2 Understanding the positive and negative impacts of tourism According to the views ofTimur and Getz, 2008in an area tourism increases the opportunity of job and increases the wealth. In order to improve the quality of life and become richer the developing country develop tourism. When there is a mass tourism in a country there is both negative and positive impact on the country. As stated by Bramwell, 2011 there are some of the positive impact of tourism on the country.Jobs opportunityfor local people are generated when there is mass tourism. In the are inflow of the money gets increased, so there is more money in the country. As tourist enjoy the local custom the traditional custom are kept alive for tourism. To protect thenatural landscape of the countrythe money from tourism sector can be used. For providing the facilities to tourism like reparation of old roads to convert the roads into new roads this also helps the local people of the country. Demand of local food and crafts get increases. However, Ayuso, 2007 stated that rural services like buses , village shops and post office are preserve when there is tourism. There is a pressure on government to conserve habitats and wildlife as the tourist mainly comes to see the scenery and wildlife.The present research has focussed on a perspective which has attempted to make an analysis on sustainable tourism thathelps in making people realise about the importance of tourism and its proper preservation for future. Byrd,2007 said that tourism also have negative impact on the country and some of them are the job created by the tourism are often seasonal and the local people are paid poorly. Local areas 6
doesn't get money most of the time money goes to big company. Tradition and culture of the country is impacted very badly as the outsiders arrive. When there is mass tourism there is over crowding and traffic jams in the area. Tourism damage the natural territories of the area by writing something. Natural environment also get damage like habitats are destroyed to build the hotel. As tourist is wealthy than the local people they have to suffer as local shops increases thye rate of the product when the tourism is high. Infrastructure is started from the grounds so as to attract the tourist. If the roads are studded with potholes no one will like to travel in such area. Drugs and alcohol consumption is increasing is one of the biggest factor for creating the problem for culture. wherethetouristarrivesinhordesprostitutionisrampantonthoseareas.Forproviding accommodation to tourist the localists are clearing the land to open the hotel in the area. Moreover, Girard and Nijkamp, (2009) says that it's a seasonal industry and in the off - season the industry is of no use. 7
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2.3Biggest challenges of tourism in the eyes of local communities in Barcelona There are many drawbacks that Barcelona has recently been facing in the tourism industry. Goodall and Ashworth, 2013 argued that it is a general perception that tourism is out of control and it is deteriorating the city. Some key points which are certainly voiced by many locals are- When a person enters another country or a city it is expected to be respectful of the customs, society and overall environment that he is surrounded by. But this city has been experiencing many unruly visitors taking advantage of locals. Local communities frequently encounter drunken tourists. This has led to vandalism and other negative social problems around the city like drug abuse etc. According to Frey and George, 2010 increased tourism has reverse impacts for local communities as the price of living rises astronomically. Large number of visitors results to an influx of tourism centred industries due to which local businesses feel the requirement to raise their prices for their survival. Many people protested during 2014 events to aware what mass tourism is doing to the local economy. Protesters were holding very rude quotes which one could think lack of respect but ultimately it is right. There rude behaviour is whatreally irks many local businesses. Tsai and Chen, 2010 asserted that many of the local neighbourhoods in the city are seeing low cost houses replaced from high rise corporate offices or apartments. This urbanisation is a major issue for the local communities as it is effecting their business and personal lives. 2.4Remedies to improve relationship between tourists and host communities Aldebert Dang and Longhi, 2011 has stated that visitors should pay the city due respect that it richly deserves. Tourism is a concept that every city strives for as it boosts the overall economy. Without tourism the city would deteriorate but seeing the situation on Barcelona it may be possible that even with tourism a city has to struggle for its survival considering the locals view. The price hikes has to be controlled as it is reversely affecting the local communities. New jobs are created but onvery low pay scale. This situation can be improved by restricting tourism to certain extent. As per Tsai and Chen, 2011 view rude behaviour of the local communities can be improved through encouraging their business activities and giving them assurance that their business will have less negative impacts of the tourism. Urbanisation is a major problem in the city. People are facing the problem of residences as complexes are built on a regular basis. This can be improved by imposing strictrulesandregulations,lawsandlegislationswhichshouldbeinfavourofthelocal communities as well as it should also not stop the tourism fully. CHAPTER 3 RESEARCH METHODOLOGY The research methodology refers to organized , theoretical assessment of the method 8
employed to a branch of study so as to facilitate the attainment of the objectives and will consider following aspect. Research approach:With the help of research approach the investigator can develop foundation for performing the study and obtaining the relevant data. Mainly,there are two types of research approach, inductive and deductive. The inductive approach the study moves from general to specific. Therefore, on the basis of observation, theories will be developed. While,in deductive approach, the study moves from specific to general and hypothesis is developed. In the current study, inductive research approach will be considered. Research philosophy:There are mainly two types of research philosophy, interpretivism and positivism. In order to obtain the desired results, data is manipulated in interpretivism philosophy while it is opposite in case of positivism philosophy. Research Type:The research is of two types, qualitative and quantitative.This study intends to use both qualitative and quantitative methods of data collection. The researcher will carry out a review of the available published literature online. Both qualitative and quantitative data will be collected and used together with a visit to Barcelona where there will be mainly an observation mission carried out on the city. By combining these two methods, the researcher hopes to get an overview picture of the tourism challenges the community, the city and to an extent the country faces. The researcher will analyse the findings and try to present a result that will hopefully represent the true picture of the situation. Data collection:It refers to the sources that are used to obtain the required data for the study.Primaryand secondaryarethetwomainsourcesusedto obtainthedesired information. The primary sources provide direct and first hand information obtained through observation, questionnaire, survey, interviews and other methods.On the other hand , secondary sources renders information that is already used in previous research and data is readily available. Such as, information through, online sources, books, journals, published reports and newspapers etc. Sampling:Sampling is important aspect that is related with the choice of subset of individualsfrom within a statistical population to estimate characteristics of the entire population. Thereafter, sample size is act of selecting the number of observation that can be involved in statistical sample. In this report, sample size of 25 respondents, visitors of Barcelona will be selected through probability method. Ethical consideration: It is importantfor the researcher toconduct the entire research 9
ethically. In this respect, the data must not be copied from any other source or manipulated. It is important for the researcher to use the research data onlyfor the stated purpose. Thereafter, there must be proper citation the research work used of other scholars. CHAPTER 4 DATA ANALYSIS Theme 1: Sustainable tourism is carried out effectively in Barcelona. Analysis: Asper the observation, Barcelona is the first city which was awarded by Biosphere Certification. this award is given to the city which carry sustainable tourism by managing the environmental, culture and socio-economic factors in tourism. This award is given byTurisme de Barcelona and Barcelona City Council to promote sustainable tourism. To enjoy the city sustainably this programme is helpful in establishments and services to the tourist. This criteria reinforce the prestige and image of Barcelona. Barcelona provides some sustainable hotel and organic restaurants (AldebertDang and Longhi, 2011). To assess the tourism, for helping people who is having cognitive disabilities to find transport and accommodation the city has created the website. Hence it is proved that sustainable tourism is effectively carried out in Barcelona Theme 2: Tourism increase the job opportunities for the individuals. Analysis: Asper the observation, tourism industries has become most largest and dynamic industry in present economy globally. It has become the prime factor for increasing the GDP of the country. Job opportunities for local people has increased because of huge growth of tourism industry which has affected the economy of the country in the good way as the unemployment in the country has decreased and employment level has increased in the country hence it is said that the tourism has increased the job opportunities for the individual who are unemployed and also the individual who are not getting the pay according to there education has got the opportunity (Goodall and Ashworth, 2013). Theme 3: Tourism enhance the overall development of the Barcelona. Analysis: According tothe observation Barcelona has become the destination which has attract most of the tourist worldwide which has increased the tourism sector industries in the city which has developed the city. There is a sustainable development in tourism sector which has developed the city as it has generate employment, increased the GDP of the country, has provided luxuries to tourist at reasonable prices, infrastructure of the city is also developed. So it is proved that tourism has enhance the overall development of Barcelona 10
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and the development of the city is done at the continuous basis because of the expansion of tourism industries (Frey and George, 2010 ). Theme 4: Tourism have drastic impact on the natural environment. Analysis: Asper the observation natural environment has got affected by tourism in many ways. as the tourism industries is increasing the natural environment has drastically affected because trees are been cut to vacant the land for making the hotels(Girard and Nijkamp, 2009).Important natural resources are depleting because of tourism as the tourist use the resources without giving concern. Water resources are polluted there is air and noise pollution as the city gets overcrowded. Hence tourism is not good for natural environment as it affect the nature drastically. Theme 5: The socio-culture environment is impacted due to increase in tourism. According to detailed study of the data available from the secondary sources, it has been identified that socio-culture environment is affected due to increase in t he number of tourist in the Barcelona. It has been ascertained that many international tourist are indulge in drugs, alcohol and other practices which further create bad impact on the local population. Thereafter, data reveals that there is increase in prostitution in the destination as result of demand by tourist (Riley, 2014). There are many time when tourist fails to respect the culture and religious values of a place which not only impact the socio-culture environment of a destination but also leads to clashes between tourist and host communities. Theme 5: The socio-culture environment is impacted due to increase in tourism. According to detailed study of the data available from the secondary sources, it has been identified that socio-culture environment is affected due to increase in t he number of tourist in the Barcelona. It has been ascertained that many international tourist are indulge in drugs, alcohol and other practices which furthercreate bad impact on the local population ((Byrd, 2007). Thereafter, data reveals that there is increase in prostitution in the destination as result of demand by tourist. There are many time when tourist fails to respect the culture and religious values of a place which not onlyimpact the socio-culture environment of a destination but also leads to clashes between tourist and host communities. Theme 6: The price hike of different goods and services is major challenge faced by lo cal communities. Increase in tourism may create a diversified and stabilised local economy. But it can 11
ruin the local communities as the price of living increases astronomically. When new money is brought in the economy leading to new job creation within this industry, stereotypical multiplier effect take place. But the point is how much these jobs are giving to the people. According to Riley, 2014 view these new jobs are the lowest paying jobs in the local economy. Price hikes are making local communities frustrated and fed up of tourists which is creating a negative and poor relationship between the local communities and the tourists (Sims, 2009). Theme 7: The local communities are facing severe issue related to loss of respect. Ziegler Dearden and Rollins, 2012 said that whenever a tourist goes to another country or a city it expects warm welcome and respect from people, society and overall environment. But one should not think of the same in the city of Barcelona. The city has been facing many uncivilised tourists taking benefit of local ideologies (Girard and Nijkamp, 2009). The typical behaviour of most of the visitors is that they are drunk fully and behave in a very unpleasant manner as football is a very huge spectacle in the city. The locals are very much disturbed by these disturbing elements as it affects their businesses badly which results in poor living standards and hurdle in their growth and success. CONCLUSION Summing up the entire research, ithas been identified that tourism is the leading sector atpresenthaving ample number of growth and money making opportunities. Tourism is not restricted only to functions in the accommodation and hospitality sector, conveyance sector with held and recreation sector with visitor attractions, such as, theme parks, amusement parks, sports facilities, museums etc., but tourism and its management are closely affiliated to all major functions, processes and procedures that are practised in different areas accompanying to tourism as a system. From the report, it can be concluded that tourism shouldwithheldbesustainableand viable,it should becarried out in accordance with environmental protection and respect to social norms. The role that each territory and its particular society and natural environment play in any tourism development process bring specific implications for a responsible management of its resources. In fact, alike as one of many other economic act competing in a territory, tourism development needs to be planned and managed within a sustainable and integrated framework at different spatial scales if environmental excellence of tourist destinations wants to be enhanced and 12
guaranteed in the long term. From the report, it can be concluded that tourism is having several positive and negative implications. The positive impact includes contribution to GDP, employment generation, greater infrastructural development in the destination etc. On the other side, negative impacts include, increase in pollution, terrorism threat etc.The negative impacts of tourism development can step by step destruct environmental resources on which it depends. Some of these effects are connected with the building of general infrastructure such as roads and airports, and of tourism facilities, including resorts, hotels, restaurants, shops, golf courses and marinas. On the other hand, tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation. It is a manner to raise awareness of environmental values and it can serve as a tool to finance protection of natural areas and increase their economic importance. 13
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REFERENCES Books andJournals Aldebert, B., Dang, R.J. and Longhi, C., 2011. Innovation in the tourism industry: The case of Tourism@. Tourism management, 32(5), pp.1204-1213. Ayuso, S., 2007. Comparing voluntary policy instruments for sustainable tourism: The experience of the Spanish hotel sector.Journal of Sustainable Tourism.15(2). pp. 144-159. Ballantyne, R., Packer, J. and Hughes, K., 2009. Tourists' support for conservation messages and sustainable management practices in wildlife tourism experiences.Tourism Management. 30(5). pp. 658-664. Bramwell, B. 2011. Governance, the state and sustainable tourism: A political economy approach. Journal of sustainable tourism.19(4-5). pp.459-477. Bramwell, B. and Lane, B., 2008. Priorities in sustainable tourism research. Byrd, E. T., 2007. Stakeholders in sustainable tourism development and their roles: applying stakeholder theory to sustainable tourism development.Tourism Review.62(2). pp.6-13. Edgell Sr, D. L., 2013.Managing sustainable tourism: a legacy for the future. Routledge. Frey, N. and George, R., 2010. Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry. Tourism management, 31(5), pp.621-628. Girard, L. F. and Nijkamp, P., 2009.Cultural tourism and sustainable local development. Ashgate Publishing, Ltd.. Goodall, B. and Ashworth, G. eds., 2013. Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Gössling, S., Hall, C. M. and Weaver, D., 2009.Sustainable tourism futures: Perspectives on systems, restructuring and innovations. Routledge. Hunter, C., and Shaw, J., 2007. The ecological footprint as a key indicator of sustainable tourism. Tourism management.28(1). pp. 46-57. Lansing, P. and De Vries, P., 2007. Sustainable tourism: ethical alternative or marketing ploy?. Journal of Business Ethics.72(1). pp. 77-85. Miller, G. and et.al., 2010. Public understanding of sustainable tourism.Annals of Tourism Research. 37(3). pp. 627-645. Riley, M., 2014. Human resource management in the hospitality and tourism industry. Routledge. Scott, D. and et.al., 2008. Climate change and tourism: Responding to global challenges.World Tourism Organization, Madrid.pp.230. Sims, R., 2009. Food, place and authenticity: local food and the sustainable tourism experience. 14
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