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Marketing Plan Assignment (Solution)

   

Added on  2020-12-30

12 Pages3827 Words83 Views
Task 2

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 2 ...........................................................................................................................................1Marketing Plan ...........................................................................................................................1CONCLSUION ...............................................................................................................................8RFERENCES ..................................................................................................................................9

INTRODUCTIONThis project report is based on the marketing plan of the organisation that is Night owl asit was open in 1975 and it is situated on Milton road, Auchenflower, Brisbane. It was implantedby former store manager of Woolworth. It is basically a supermarket which provide large varietyof products such as fruits , vegetable and all groceries products. It provide low range of productswith high quality. Marketing plan basically a plan which outline the marketing strategy of thecompany as this project the marketing plan will include goals of the company and also themission and vision of Night owl. It will also state the purpose and scope of Night owl. Andcompany background and also it analyses the situation such as the internal and external factorwhich affect the company to the large extent. It will include Swot and PESTEL analyses toidentify all the factor that influence Night Owl. Further it will discuss the marketing mix whichis the set tool that influence the company. And at last it will evaluate and control the factors.TASK 2 Marketing Plan Company and industry background Night Owl Convenience Stores in the franchised system comfort stores operating inAustralia, preponderantly in the state of Queensland. Its stores offer grocery products , freshfruit and vegetables, BBQ chickens. The company was founded in 1975 and is based in theKangaroo Point, Australia. Company operates as the subsidiary of Think Convenience Pvt. Ltd.The first store opened in 1975 and was situated in the Brisbane suburb of Auchenflower. Theshoes predated 7 Eleven opening in Australia by 12 months. The store traded 24 hours, a day, 7days week offering an extensive range of traditional supermarket grocery products together withfresh fruits, vegetables and hot BBQ chickens. Situational Analysis Situational analysis means to the collection of techniques which managers utilise theanalyse internal and external surrounding of company to know the capabilities, consumers andbusiness atmosphere. In this section, there are three types of environment like internal, consumerand external environment (Ferrell and Speh, 2017). Company use the SWOT analysis as internalenvironment, PESTLE analysis as external environment and segmentation, targeting as well aspositioning as the consumer environment of business. 1

PESTLE Analysis (External Environment):Political Factors:It involves taxation, trade policies, government rules and regulations and other factorswhich influences on the operations of the company. Night Owl Convenience store open the newstore in the United Kingdom, so that rules and regulation of UK highly effected on the operationof company. Political stability is also very essential aspect for company which impact onoperation of Night Owl Convenience store. Economic Factors:It includes inflation rate, foreign exchange rate, interest rate, populations rate and otherfactors which influences on the activities of business. For example: the inflation rate is very high,so that people buy the limited the goods and services (Cacciolatti and Lee, 2016). This canhighly influences on the operations of Night Owl Convenience Stores. The foreign exchangerate is also essential factor in the economic which directly impact on activities of Night OwlConvenience store. It also involves disposable income of customers, unemployment rates whichhave directly effect on company. If impact on purchasing power of consumers and modificationin demand and supply models in the UK economy. Also, it influences on prices of goods andservices of Night Owl Convenience Stores in the selected nation. If the company opening newstore in the nation, so that it reduce the unemployment rate in the nation. This can impact oneconomy of country. Also, this is beneficial for company in relation to open new store in thecountry. Social Factors:It includes consumer trends, demand, taste and preference, high standard of living and soon. These factors highly influences on operations and functions of the organization. Therefore,company needs to the provide the high quality products and services as per the consumer'sstandards in the society. This can help to increase the attraction and expectation of consumerstowards the goods and services of company (Blakeman, 2018). It also involves, age distribution,career attitudes, safety emphasis and health consciousness etc. Thus, company needs todetermine all factors while offering the products and services in the selected nations. Theseelements are specially essential for marketers when targeting new consumer within themarketplace. Technological Factors:2

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