Influence of Social Media on Holiday Destination Selection

This research project focuses on the influence of social media on consumer perception and preference in selecting a holiday destination. It explores the advantages and disadvantages of using social media for decision making and examines the efficiency of companies like Thomas Cook in using social media tools for successful business operations. The research aims to identify the most efficient social media tool for holiday destination selection.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
1.1 Research project specifications........................................................................................3
1.2 Background and principles of research area.....................................................................4
1.3 Literature Review.............................................................................................................4
Advantages and disadvantages related to selection of destination holiday on the basis of social
media......................................................................................................................................5
Efficiency of companies in using social media tool for making their business operations
successful................................................................................................................................6
Determination of Most Efficient Social Media Tool..............................................................7
1.4 Research project specification..........................................................................................8
1.5 Action plan and procedures..............................................................................................9
2.1 Research questions.........................................................................................................10
2.2 Research investigation....................................................................................................11
2.3 Questionnaire..................................................................................................................12
TASK 3..........................................................................................................................................13
3.1 Use of appropriate research evaluation technique for study..........................................13
Research Design...................................................................................................................13
Data Sampling......................................................................................................................14
Ethical consideration............................................................................................................14
Limitations............................................................................................................................15
3.2 Analysation and interpretation of results........................................................................15
3.3 Conclusion and Recommendation..................................................................................22
CONCLUSION..............................................................................................................................22
RECOMMENDATION.................................................................................................................22
TASK 4..........................................................................................................................................23
4.1 Media to present the outcomes of the research..............................................................23
REFERENCES..............................................................................................................................24

INTRODUCTION
Now a days, competition is very high and to make business activities successful, it is
required from manager that they should popularise their mission and vision to customers also so
that clients can take appropriate decision regarding selection product and services. In present
time people are having very stressful life and most convenient method of Stress buster is holiday
and individuals are getting advantage of this approach and taking holidays from their busy life.
Present era is time of social media sites like Facebook, Instagram, Twitters etc. and people are
searching these sites more for selecting their tour destination where people can enjoy more
(Leung and et. al., 2013). Thomas Cook is a tour operation company that is providing its
services in and out United Kingdom and knows influence of social media sites in consumer
perception for selecting destination for holiday that is why association is using social media to
gather information about which kind of locations people are searching in other words
corporation is using these sites for data collection regarding getting knowledge about taste and
choice of consumers. This report is based upon finding influence of social media sites in
consumer perception and preference in order to make decision upon a destination where clients
wants to go for relieving stress that people are getting from their busy life.
TASK 1
1.1 Research project specifications
Title:- “To identify the Influence of social media tools in selecting a holiday destination” A
Case study on Thomas Cook.
Most important part of a research program is its aims and objectives on which entire
investigation depends and these aims and objectives provide direction to research activities.
Aims and objectives for this research are stated as below:
Aims: “To identify the Influence of social media tools in selecting a holiday destination” A Case
study on Thomas Cook.
Objectives:
 To analyse impact of social media upon choice of customers for selecting holiday
destination
 To obtain advantages and disadvantages related to selection of destination holiday on the
basis of social media.

 To ascertain how efficiently company is using social media tool for making their business
operations successful.
 To determine knowledge about which social media tools are most important in this
context.
Research questions
The research question which are formulated for implementing detail analysis are assessed
as below:
 How to analyse impact of social media upon choice of customers for selecting holiday
destination?
 How to obtain advantages and disadvantages related to selection of destination holiday on
the basis of social media?
 How to ascertain how efficiently company is using social media tool for making their
business operations successful?
 How to determine knowledge about which social media tools are most important in this
context?
1.2 Background and principles of research area
This factor has very important role and in executing research program and provide aid to
investigators in carry out research program in most effective and efficient manner. Background
and principles are important in providing direction to research activities. Major objective of
research objective is to identify and analyse all factors that are linked with influence of social
media in choice of tour destination and how company can use this identification in their business
growth and success (Hays, Page and Buhalis, 2013). Thomas Cook gets success because
association is very efficient in analysing all facts and figures that has to be studied in order to
make business activities successful. For getting success in research programs some aims and
objectives are formulated and then according to them entire investigation would carried out. To
conduct research programs there are many methodologies present which provide aid and makes
investigation successful. These methodologies are mainly two type primary and secondary that
are used in order to collect data and these two methods are also stated as in depth study in
research report.
1.3 Literature Review
Impact of social media upon choice of customers for selecting holiday destination

According to Cantallops and Salvi, (2014) it is analysed as there are many advantages of
social media sites in while making decision upon holiday destinations:
Real Images of Locations: By taking help of social media, people can get and view
images of those places where they want to go. For example, a person wants to go in UK then
he/she can see pictures of that particular place because these images are posted by those person
who actually visited that location and clicked pictures and then posted them on social media that
is why it is important tool and consumers are taking this method seriously not even in deciding
tourism place but also in any type of decisions From the views of (Luo and Zhong, 2015) it is
stated that people who visited places of that pictures which are posted on internet and clicked
images that is why these snaps are called real and more authentic.
Feedback From Users of Social Media: There are number of people whom have their
opinions and comments that are linked with particular destinations that they visited. A person
who wants to go on a holiday and want to check enjoyment level that individual can get at that
place then to know more about desired locations human being check feedbacks of many person
that they posted upon social media and then take all viewpoints into consideration in order to
select a destination which could hit objectives of holiday. This situation is more understandable
by a case like desired location is somewhere in UK and people check feedbacks of that
destination and opinions are good and positive them visitor will take all these responses into
account while making decisions upon decided location. All these situations would be happen in
only that case when a person is frequent and often user of social media.
Helpful in Decision making:According to the views of Munar, 2012 it is evaluated that
when a person is regular user of social media sites then sometimes gets affected by some pictures
that belongs to locality of a place and attracts persons for visiting then human beings take into
considerations and make their choices or desire of planning holidays arise. This is the situation
when internet sites are having their impact upon decision making and desire generations of
people.
Advantages and disadvantages related to selection of destination holiday on the basis of social
media
According to Acobsen and Munar, (2012) there are some benefit and losses that are
tagged with selection of holiday destination by taking consideration of social media sites. These
pros and cons are stated as beneath:

People can make their decisions upon holiday destinations that are founded more
attractive and fascinating by individuals.
There are many person whom are operating social networking sites usually posts images
that of that places which are visited by them and sometimes people find them very lame and
makes negative image of particular place and then refuse to go that location. On the other hand if
image of that specific destinations is very good and fine then it will attract more number of
visitors and will also increase footfall of audiences. This is a reason that provide aid in selection
of holiday destination which was priorly decided.
Other advantage of using social media in decision making process is that these websites
contain some feedbacks and viewpoints of previous visitors of that specific destination and this
type of action is able in providing clear picture of that locations for instance if place is good then
its opinions are also good then it is to be said that it is a positive impact of social media that it
can help individual in selecting best place for holiday.
According to the study of Oliveira and Panyik, 2015 it can be evaluated that there are some
disadvantages of using social media sites in decision making while making choice over a holiday
location. These cons are explained further:
Sometimes feedbacks are based upon need of that person and necessity of customer
differs according to situation. For example a person go on a family holiday and visited a place
and posted positive response and by lying on that viewpoints individual make choice over that
place whom wants to go for holiday to buster his/her stress from his/her busy life. Due to this
action and this type of relying went non-profitable and client portrayed negative image of that
place.
There are many tools and technologies which can make any person to place beautiful by
editing and when customer relies upon internet pictures that is found upon various sites like
Facebook and Instagram etc. will be negative and decisions went wrong.
Efficiency of companies in using social media tool for making their business operations
successful
As per stated by Trainor and et. al., (2014) Companies who want to make their business
operations successful and have desire of bring double digit growth are for association. Below are
some points that advocates efficiency of corporation in using social media for making business
operations most effective:

Skilled Manpower: Thomas Cook is a large size organisation and are quite able in
efficiently accomplishing all their business activities because company is having most skilled
and talented people in their workforce whom are responsible for conducting business functions.
Employees of Thomas Cook company whom are working in marketing department are quite
efficient in dealing with technologies and frequently use social media as their information source
along with promotional tool. By taking assistance of virtue of manpower corporation can bring
effectiveness in their tasks and actions.
Financial Support: The study of Scott, 2015 examines that Thomas Cook operates its
business operations on wider scale and are able in generating higher profits and because of this
association can opt latest tools and technologies in their business functions bring efficiency and
effectiveness. For example, company have prominent amount of funds then they installed
broadband services with high speed now marketing department is able in operating internet on
fast and regular level in order to grab information and to promote business activities among
clients. Social media is a effective tool that produces effectual results in little time span.
Research & Development Department: A can deal with demands of clients with more
efficiency when it get complete and detailed knowledge about human requirements like their
need and demands. This type of activity is helpful in improvising manufacture function. Thomas
Cook is a firm that is operating its operational activities on large scale and reason behind their
success is that company is quite efficient in fulfilling demands and expectations of consumers
and clients by getting adequate and efficient information regarding customers. Research and
development department is quite efficient in dealing with technological tool like social media i.e.
Facebook, Instagram, Twitter etc. for enquiring data and information.
Determination of Most Efficient Social Media Tool
As suggested by Di Pietro and et. al., (2012) there are many tool and technologies that
have strong presence in conducting business operations more effectual manner. There are some
tools that are helpful; in measuring efficiency of social media tool and elaboration of these
methods are stated as beneath:
Kiss-metrics:- This is a tool which provides a platform of evaluating success and
effectiveness of marketing activities along with knowledge of return on investments. This tool
works as it keeps companies in tracking individuals, team of human beings and whole as a group.
By analysing these various unions of individuals in order to analyse how they are using social

media tools and which site is being surfed most of time and very frequently. Now a days users of
Facebook are more than any other sites and internet users spend their most time in this social
networking (Munar, 2012). Facebook is also searched for gathering different type of
informations like educational, spirituals etc. According to this technique is that social networking
site is good that is surfing by more people and for longer and frequent duration. This is an
adequate tools in assessing consumer behaviour and ROI.
Customer Lifetime value Calculator:- From the study of Sigala, Christou and
Gretzel,2012 it is examined that social media sites as promotional tools and these techniques are
more fruitful in running campaigning of sales. Daily more people are connecting on social
networking sites. Which site is using on priority basis by consumers then it is clear that which
site is more effective that is using by wide number of people and in this context Facebook is
more effective than any other social networking. Customer lifetime value is a tool that is to be
calculated by mathematical formula like how many customers are using which site for how long.
Instagram also useful and are surfing by many people and vast number of population are using
this tool. This site is quite good in providing pictures and knowledge about places by real visitors
of that location. Those site is quite prominent which is using by customers in order to get
knowledge about different locations and places.
Cyfe: This tool is useful because this provides all information in one report and user can
use this data for their decision making. For example by taking aid of this method user can
categorise data about customer reaction upon a social networking site and then can use thus lot of
data for making selection over a place where a person wants to go.
1.4 Research project specification
Project specification consists aims and objectives which help in present research report in
a detailed manner. It is description of objectives for project development. It includes aims,
details and functionality needs for develop a team to complete investigation. There is a
hypothesis statement will be structure in an effective way to getting the better outcomes. Project
specification is helps in execution of project related activities in an effective manner. Aims and
objectives assess in examine better outcomes for investigation. In this, primary research method
is used to gather the data related to research topic. It will be helpful in provide the positive
outcomes. Under this investigation, research questionnaire is prepared through an investigator to
collect data or information about specific topic.

For any research, there are two type of data that is collected by various methods and type
of data are primary and secondary. Primary source of information is called as more accurate and
secure data provides and with original and real sort of information. This source of data contains
many type of tools and techniques for collecting information like survey, investigation,
interrogation, interview, scheduling etc. On the other hand, secondary data is result of other
researcher's research program which was conducted on a different topic. This is collected by
taking assistance of internet, magazines, newspapers etc. are called as secondary sources (Zeng
and Gerritsen, 2014).
In this research project, both type of data are analysed to make investigation more
authentic and fine. For bring research further, researcher use two type of methodologies that are
qualitative and quantitative. This type of methods provide more secure and accurate data that
researcher taken into consideration for evaluating and getting adequate outcome of entire
research program. This report is made and data is collected through filling questionnaire by
conducting survey by taking sample size of 30 respondents whom are staff and non-staff
members of Thomas Cook company.
1.5 Action plan and procedures
To complete the entire research program, a researcher requires to make an appropriate
plan for conducting adequate and investigation for getting valuable outcomes. Main objective of
research plan is to accomplish entire investigation before the deadline so that efficient and
effectual analysis of data could be happen in order to make that information. Thus, there are
some rules and regulations that have to be followed by researcher in order to gather ethical and
authenticate data that will make appropriate information which must be specific to research
topic. Steps of actions plan is described as follow:
Constructing Aims and Objectives: This is a first step that decides for what research
program is conducting and what are the objectives of this investigation. In order to answer all
these questions, company has to prepare and constructs some aims that provides directions and a
pathway to investigator. These aims and objectives are necessarily to be framed in order to
suggests what are the requirements from entire research program. It might takes two days
(Sigala, Christou and Gretzel, 2012).

Research Methodologies:- This segment has suggestions that how would be a research
conducted and what would be most efficient methods for same. This sections acquires around 2-
3 days.
Literature Review:- This is a most important part of a research program because this
segment pays attention upon use and analysis of secondary data. Here researcher can take
advantages of various sources like internet, magazines, books, journals etc. This tool is used for
gathering more data that could help in comprehending research for getting relevant outcomes.
Data Collection:- After gathering data from secondary resources then now investigator
has to conduct survey for collecting primary data. In this report, questionnaire is framed for the
same purpose.
Data Analysis:- Researcher is suppose to study all data in adequate manner so that a most
suitable outcome could be obtain by company. Proper analysis takes approximately 4-5 days to
get finished.
Conclusion & Recommendation:- After accomplishing whole analysis and completing
all above stages, investigator will conduct what he/she has achieved in entire investigation. This
action will take approx three days (Law, Buhalis and Cobanoglu, 2014).
Submission of Final Reports:- This is a final phase that includes date of submission
when researcher has to submit project within a day.

2.1 Research questions
Primary and secondary method of data collection helps in gathering accurate information
about particular research topic. These both methods are helpful in reducing chances of exchange
any kind of loss. On the basis of conducted survey, main focus of company is to enhance it sales
and capture large market share. Through use of primary method, researcher can gather data from
through questionnaire, survey, observation etc. On the other hand, through secondary methods of
data collection, researcher gather data or information by using books, internet sources, journals
etc.
Under this, it is necessary to consist as well as estimate the certain resources for get the
better results. In order to meet the hypothesis and questions, it is important to consider all the
resources as this will aid in attaining justified results. So, to grab the desired targets, the
resources which are described and evaluated are defined below:
 First aspects is related to the consideration of time base. One of the major aspect is that
the research question is met properly if all the activities are done in proper time frame.
 Another resource which is required to be consider is related to information. This will
includes about the gathering of information from the various sources like books, journals
and articles. All such information help in ascertaining the fact that the collected
information met research question and hypothesis criterion.
2.2 Research investigation
In research, there are various techniques which helps in attaining specific outcomes.
Accurate and reliable data are helps in conduct investigation in better or fair manner. Some
necessary components of research methodologies are mention below:
Type of investigation- There are two methods of conducting a research work which are
qualitative and quantitative. Quantitative research is completely relies upon numerical facts and
figures. This sort of tool aids in providing contact among practical, experimental, observational
and numerical expressions of quantifiable bonds. It is stated that mathematical statics are utilised
in data collection (Tham, Croy and Mair, 2013). On the other hand, qualitative approach is fully
distinct from quantitative methods as it does not rely upon numerical facts and figures. This
method comprises feedbacks and thoughts of those persons whom share same kind of
personality.

Primary consideration: One of the important aspect for an organisation is to taking help
of new and common assets that going to be incorporate into the venture. This will provides the
opportunity regarding assessment of the new and innovative information which is more reliable
and authentic in nature. This will includes the procedure of getting the opinions of respondents
directly to gather desired results. The information which is attained from this source is
considered to be best in nature.
Secondary consideration: This will includes the information which is already published
in articles, journals, books etc. All these mediums are known as secondary source of information.
One of the major advantage which is attached with the usage of this method is gathering of
information in limited period of time. The information which is collected is not much authentic
in nature and sometimes provide misleading ideas. The results which are attained after the usage
of this method is not much appropriate as primary.
2.3 Questionnaire
This is a most appropriate method because this provides a range of options among them
population can choose an alternate according to their viewpoints. Questions for interviews are
designed in order to collect all data in a systematic manner so that accuracy of data could
obtained and this these questions would be asked and analysed. Design on which questionnaire
depends for customer evaluations is presented below:
Q1) Do you think social media is important? Frequency
A) Yes 20
B) No 6
C) Not Sure 4
Q2) How often people are using social media? Frequency
A) Very Frequent 20
B) In a week 2
C) Twice in a week 8
Q3) How much time people are spending upon social media? Frequency
A) Less then one hour 7

B) 1-2 hour 8
C) 10-12 hours 15
Q4) Which social networking you use more often? Frequency
A) Facebook 18
B) Instagram 7
C) Twitter 5
Q5) Which type of information you include in your social media account? Frequency
A) Educational 10
B) Related to Travel and tourism 10
C) Spiritual 5
D) Inspirational 5
Q6) Do you search images of holiday locations upon social networking sites? Frequency
A) Yes 20
B) No 3
C) Sometimes 7
Q7) Which type of locations you search for your holiday? Frequency
A) Spiritual 8
B) Environmental 9
C) Educational 10
D) According to mood 3
Q8) Do you consider reviews that are present on social networking sites related
to a locations?
Frequency
A) Yes 21
B) No 4
C) Seldom 5

Q9) Is social media has impact in your decisions of selecting location for
holiday?
Frequency
A) Yes 20
B) No 10
Q10) Give your recommendation for use of social media in selecting a holiday
destination.
TASK 3
3.1 Use of appropriate research evaluation technique for study
Research Design
This term is defined as all strategies and methods along with policies that an investigator
selects in order to integrate distinctive elements of report. Research design also contains some
specific aims and objectives that have importance in providing direction to research activities.
Mutilation of methods are to collect data and to make calculations of them in order to convert
data into information. This section also has essential blue prints for evaluation, aggregation and
analysation of records. Main objective of conducting a research is to collect all data and then
researcher can convert this data into information by analysing this properly then info will help
investigation in find out solution of research problem. This function showcase some
specifications that are required to test and evaluate a theory (Cantallops and Salvi, 2014).
Research approaches
research approaches are some concepts that develop some strategies, plans and
procedures that are helpful in running a research program in systematic manner. This plan or
procedure is not an action although it contains several steps that must be follow in order to
collect, analyse. These contents are helpful in formulating all policies and strategies that are
necessary to set a target for investigation to conduct deep study but in precise manner. This
research program is divided into three parts on is inductive, second is deductive and last but not
the least is adductive research. Deductive research is run for checking validity of theory while on
the other hand inductive methodology contributes in emerging revolutionary assumptions. Other

method is adductive approach provides detail of project. Out of all approaches, adductive is
incorporating existing theory to construct changes.
Data Sampling
This is a statistical analysis technique that is used to select and analyse pattern and trends
that are get by large data size. Data sampling is a tool that is utilised for gathering all sample at
on place in order to conducting a research upon a topic. Techniques that are used in this methods
are divided into two parts one is probabilistic and other is non-probabilistic. Probabilistic
approach is a selection of area that is used for conducting survey and on the other hand non-
probabilistic approach is considers voluntary responses and feedbacks (Oliveira and Panyik,
2015). This unit is a purposive sampling method. This unit is utilised as manageable part of
probabilistic sampling to get aid by taking accurate and proper sample from entire population.
Researches decides its sample size of 30 respondents whom are consumers that use social media
sites on regular and short term basis.
Ethical consideration
Ethical considerations always appears in critical manner because this section describes all
norms and policies which make differentiations between what is right and what is wrong. This
section promotes pursuit of knowledge and trust as by taking ethics into account falsifying of
data could be eliminate. Ethics are very important to run and accomplish a project and there are
many professionals in all type of corporations those consider these factor while conducting this
for their firm. This action aids outlining ethical behaviour of investigators. These codes of ethical
conducts are linked with honesty, objectivity, confidentiality and social responsibility.
Limitations
There are many limitations of a research project that occurs at time of investigation
conduction these limitations depends upon nature and type of research and its elements. This is
an essential sector that helps out in minimising all limitations in order to conduct research
program according to set plans and procedures (Lim, Chung and Weaver, 2012). In this case, a
check list should be formulated so that for designing issues and problems so that their impact
could be eliminate from entire investigation. Therefore, all negative impacts re reduced then it
will lead researcher into getting higher results and achievements of goals in limited period of
time.

3.2 Analysation and interpretation of results
This section is based upon information that was gathered by conducting research program
and collected from sample for making effective conclusion of entire investigation. This data aids
of graphs and are analysed as beneath:
Theme 1: Importance of Social Media.
Q1) Do you think social media is important? Frequency
A) Yes 20
B) No 6
C) Not Sure 4
Interpretation: When researcher asked about importance of social media from respondents then
out of all 20 people said that yes these type of websites are important and other six people said
that these sites are not useful any more and then rest four have no idea about this concept as they
are not able in using internet services. This type of analysation presenting that social media is
having unique essentialness in market in different type of purposes.
Theme 2: Frequency of using social networking.
Q2) How often people are using social media? Frequency
A) Very Frequent 20
B) In a week 2
20
6
4
A) Yes
B) No
C) Not Sure

C) Twice in a week 8
Interpretation: When investigator were collecting primary data then he/she asked some set of
questions to respondents them among all more than half people have their point of view that
people use social media very frequently and out of other respectively two were saying that they
use social networking and another eight person said that they usually use these sites in twice a
week. This type of analysis is showing that there are many people whom are aware about
importance and usefulness of social networking.
Theme 3: Total Spent time upon social media
Q3) How much time people are spending upon social media? Frequency
A) Less then one hour 7
B) 1-2 hour 8
C) 10-12 hours 15
20
2
8
A) Very Frequent
B) In a week
C) Twice in a week

Interpretation: According to analysis made by researcher, it was resultant that there are 7 people
out of all respondents spend less then one hour then other 8 respondents have their view that they
spend 1-2 hours on an average and other 15 people said that they spend up-to 12 hour a day on
social media. This is analysed that most of a person in a day are used by social media sites and
by relying upon this people made their lots of decisions.
Theme 4: Identification of particular social networking site.
Q4) Which social networking you use more often? Frequency
A) Facebook 18
B) Instagram 7
C) Twitter 5
7
8
15
A) Less then one hour
B) 1-2 hour
C) 10-12 hours
18 7
5
A) Facebook
B) Instagram
C) Twitter

Interpretation: According to research, it was obtained that as per viewpoints of 18 respondents;
Facebook is most popular among all internet users and then after Instagram has sufficient
popularity and Twitter has lowest publicity as more people are not aware that how to operate this
website. This investigation is showing that individual are using Facebook more than any other
website on social media.
Theme 5: Information that are surfed on social media.
Q5) Which type of information you include in your social media account? Frequency
A) Educational 10
B) Related to Travel and tourism 10
C) Spiritual 5
D) Inspirational 5
Interpretation: Nowadays there are many people whom are surfing social networking sites are
also have some sort of information that they see and for that type of info internet users use
various sites. When researcher conducted a survey and asked questions related to this aspect then
out of total respondents 10-10 people use educational and travel & tourism sectoral information
and other person surf and keep spirituals and inspirational information on their social networking
portal.
Theme 6: Search of images related to various locations on social media.
10
10
5
5
A) Educational
B) Related to Travel and
tourism
C) Spiritual
D) Inspirational

Q6) Do you search images of holiday locations upon social networking sites? Frequency
A) Yes 20
B) No 3
C) Sometimes 7
Interpretation: A survey conducted by investigator of Thomas Cook company to get knowledge
about how people are using social and how much its relevant to check particular location's photo
over the internet when they were about to make selection over holiday destination. When
researcher run a survey and asked various questions to respondents then people have their
different ideas like 20 individuals said that yes they use social media for destination selection
and other three human beings have view that they do not use this pe of information source then
rest seven that they use these portals sometimes.
Theme 7: Type of destination that is searched.
Q7) Which type of locations you search for your holiday? Frequency
A) Spiritual 8
B) Environmental 9
C) Educational 10
D) According to mood 3
20
3
7
A) Yes
B) No
C) Sometimes

Interpretation: A survey was conducted and surveyor asked individuals that which type of
location they wants to go and why. Then ten people said that they want to go on educational tour
for enhancing level of their knowledge and study. On the other hand, there are many people who
want to go on inspirational, spirituals and environmental & then rest of people go on holiday
according to their mood.
Theme 8: Range of consideration reviews that are present on social media related to a
particular location.
Q8) Do you consider reviews that are present on social networking sites related
to a locations?
Frequency
A) Yes 21
B) No 4
C) Seldom 5
8
9
10
3
A) Spiritual
B) Environmental
C) Educational
D) According to mood

Interpretation: There are about 21c people who consider social networking site's review and
other 4 person do not use and rest five people are using these views but seldom.
Theme 9: Impact of social media upon decision making
Q9) Is social media has impact in your decisions of selecting location for
holiday?
Frequency
A) Yes 20
B) No 10
21
4
5
A) Yes
B) No
C) Seldom
20
10
A) Yes
B) No

Interpretation: Twenty people are saying that social media plays a vital role in decision making
and other ten people have opinion that they do not trust information of social networking very
reliable and that is why they do not have vital role in decision making.
3.3 Conclusion and Recommendation
CONCLUSION
From above research project, it is summarised as people are using social networking sites
seriously while making selection of holiday destination. Companies keep an eye on these social
media tool in order to get information about selection choice of individual persons. A venture
who is dealing in travel and tourism sector always ready to collect novel information related to
trends that are running and upcoming and in future will lead market of tourism industry.
Customers or population use social media to get information and to determine about locations
like how it looks, why a person should go their and people also consider review that they take
from social media sites. On the other hand company use social media sites as source of
information and seriously takes all these info into consideration at the time of making selection
upon holiday destination. This research project also formulates aims and objectives in order to
provide adequate direction to research program.
RECOMMENDATION
Main objective of conducting this investigation is to understand present scenario that is related to
making selection of holiday destination by using social media sites, by taking help ogf this
action, investigator aware him/herself from the aspects that can make some improvisations in
those standards in which clients are being served. There are some points that researcher
presented in front of manager of associations as suggestions:
 It is required from corporation that it should take all aspects and viewpoints into
considerations which are present on social networking sites related to various locations.
 Reliability of all available information should be check.
 Market demands should be analysed in most appropriate manner.
 All websites should be checked.
 There are more options available on the internet from them could be consider for
analysing customer's choices related to holiday destination.

TASK 4
4.1 Media to present the outcomes of the research
Covered in PPT

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