Managing Cultural Diversity in the Workplace

This research project focuses on the impact of managing cultural diversity in improving workforce performance. It explores the importance of managing cultural diversity, the challenges faced by Morrisons, and the ways the company can overcome these challenges. The study aims to provide insights into the effective management of cultural diversity in the workplace.

Research Project

Table of Contents
Title .................................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review .........................................................................................................2
Chapter 3: Research Methodology ..................................................................................................6
Chapter 4: Data Analysis and Interpretation ...................................................................................7
Research Outcome ...................................................................................................................14
Chapter 5: Reflection & recommendation for alternative Research Methodology......................16
Conclusion.....................................................................................................................................17
REFERENCES..............................................................................................................................18

Title
Managing Cultural Diversity in the workplace.
Chapter 1: Introduction
Overview of the Research
The existing exploration aims to analyse the influence of overseeing cultural diversity in
convalescing the employees operations, thus, cultural diversity is an effective area which refers
to the differences among individual because of their different background, culture, ethics, racial,
tradition, attitude and language (Colquitt and et. al., 2011). Furthermore, it is significant for the
business to oversee culture assorted variety as it is successful for the firm in accomplishing
higher development with the rise of individuals from various zone, locale, culture and
foundation. With the guide of this methodology organizations employ up-and-comers who are
not quite the same as one another based on culture. In this current examination, Morrison’s is the
picked association, in this way it is a huge general store which perceived as the fourth biggest
chain of market in United Kingdom (Cascio, 2015). The organization was built up by the
potential endeavours of William Morrisons in the time of 1899, along these lines the headquarter
of the firm is in Bradford, England, United Kingdom. The organization is worked at worldwide
level and significantly bargains in nourishment and drink, dress, books, magazines, CDs and
DVDs. The business is having around 110,000 employees who are giving their finest to the
operations of the firm. The primary motivation of the organisation is to achieving significant
enlargement and success via managing diversity at workplace. Thus, it is effective in emerging
talent and attaining growth (Hung And et. al., 2011).
Rationale of the Research
The investigation into real deed is encompasses over analysing the influence of
overseeing cultural diversity in recovering the employees operations. Therefore, this is a wide
area of academic writing, thus investigation over this area is mainly executed because it is an
effective issue which has a wide influence on the operations and function of an exploration
(Truss and et. al., 2013.). In addition to this, the present analysis is efficacious in exploring an
individual as well as professional acquaintance in relation to the specific area. The another
intention of executing this evaluation is the individual attention of the investigator, as the
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researcher wants to develop idea in relation to this precise area and use their capabilities in future
perspective to attain success in their career (Caligiuri and Tarique, 2012).
Research Aim
“To identify the impact of managing cultural diversity in improving the workforce
performance. A study on Morrisons”.
Research Objectives
 To evaluate the importance of managing cultural diversity at workplace.
 To determine the challenges faced by Morrisons while managing cultural diversity at
workplace.
 To evaluate the ways which Morrisons can use to overcome the issues of managing
cultural diversity at workplace.
Research Questions
 What are the importance of managing cultural diversity at workplace?
 What are the basic challenges faced by Morrisons while managing cultural diversity at
workplace?
 What are the key ways that Morrisons can use to overcome the issues of managing
cultural diversity at workplace?
Chapter 2: Literature Review
Literature Review is characterized to be the most basic zone of an examination, along these
lines it perceived to be the base which is huge in building up a hypothetical system and this is
powerful in improving the comprehension according to the picked investigation zone. This area
is in-comprise over auxiliary sources like books, diaries, distributed articles and non-distributed
articles and so on. Subsequently these sources are huge in giving proper investigation over the
territory of distinguishing the effect of overseeing social assorted variety in improving the
workforce execution (Posthuma And et. al., 2013).
The importance of managing cultural diversity at workplace.
According to the opinion analysis of Katie Sawyer, 2018, culture miscellany in the terms
of an organisation is defined as the aspect when businesses are open to recruit people from
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different area, religion, background, race, religion and culture. In the present current business
condition the significant intention of every little just as enormous business undertakings is to
achieving higher development and accomplishment at commercial centre through overseeing
assorted variety at work environment (Epstein and Buhovac, 2014). In the context of
Multinational Corporation diversity is effective and has various significance like increasing
organisational productivity, strengthen the workforces, retaining talent pool, improve company’s
reputation, improving employees engagement etc. In this manner these all are the key importance
of social assorted variety which may in turns in making an incentive for the business in
accomplishing higher development and achievement.
According to the opinion stated by Vince Scopelliti, 2018, Cultural diversity is
imperative aspect which is effective in promoting diverse knowledge and skills that facilitates
stronger interconnection with the customers to serve them effectively and gain competitive edge.
In addition to this, having a diverse skills and experience at workplace can also encourage
innovation and out of the box creativity which in turns in creating value in attaining growth and
success. In the context of business, cultural diversity is effective in increasing productivity,
improves creativity, developing profitability, improved business reputation and so on, thus
diverse workforce is imperative for the business in enhancing their operations through emerging
effective and unique talent at workplace (Leiter and et. al., 2011).
The challenges faced by Morrisons while managing cultural diversity at workplace.
As per the views expressed by Harold Andrew Patrick and Vincent Raj Kumar, 2012,
Diversity management mainly refers as the process which is planned to develop or preserve a
positive employment atmosphere where the similarities and differences of individual are
appreciated (Wang, Chen and Chen, 2012). Morrisons is a large supermarket which is operating
at global level and the key focus of the business is to attaining higher growth and success via
managing diversity at workplace, but in managing cultural diversity company has faces a
multiple issues and conflicts that affects the overall functioning and operations of the business
(Guillaume and et. al., 2014). Morrison’s is facing assorted issues like language and cultural
barriers, ethnic and cultural differences, gender equality, language and communication and so on,
thus these issues are affecting the operations and functions of Morrison in adverse manner.
Furthermore, various cultures can likewise lead in poor acknowledgement, less network among
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labourers. It might contrarily influence on efficiency of employees (Klingner, Llorens and
Nalbandian, 2015).
As per the views analysis of Scott Clark, 2020, workplace diversity is significantly
defined as the aspect of difference among individual in a business, Morrison’s is a large
supermarket chain which has its operates at wider area and encourage diversity at workplace,
thus the business is attaining assorted benefits via managing diversity at workplace but issues are
also taken place, Hence business leaders who encourages diversity faces assorted challenges like
acceptance and respect, resistance to change, less competitive benefit and holistic understanding
regarding market place, communication barriers, Cognitive Biases and Stereotypes' lower
collaboration and so on, thus these issues influence the productivity and operations of the
business. From the views evolutional of Katie Reynolds, 2020, Embracing cultural diversity in
the context of business is an essential first step for businesses that want to be competitive on an
international scale. Therefore, integration among multicultural teams can be difficult in the face
of prejudice and negative cultural stereotypes. Thus, this recognised to be the key challenge for
the business which has direct impact over the operations and progression of the business.
Morrison's is a large supermarket chain which has its operations in the entire globe and faces
assorted issues regarding diversity at workplace and needs to be managed by the management of
the business to gain growth and success.
The ways which Morrisons can use to overcome the issues of managing cultural diversity at
workplace.
Cultural diversity defined as a crucial aspect which is effective in terms of increasing
opportunities for the businesses helps the business in Achieving higher growth and sustainability.
In today’s world and business scenario the level of competition is very much higher and is
increasing at a rapid level so “of business is to expanding their operations at large level and
cultural diversity mainly also helps the businesses in attracting large number of customers the
help of facilitating them good and appropriate facilities. Morrison’s is a famous and well reputed
supermarket which is operated with the help of its supermarket chain and the company is also
having its operations all over the world and facing various issues of managing cultural diversity
at work so there are multiple ways that can be opted by Morrison’s for the help of reducing the
issues of diversity at work place (Kossek, Baltes and Matthews, 2011). According to the opinion
of Jacqueline Whitmore, 2016, In today's competitive era, diversity is termed to be the critical
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aspect which requires to be considered by the businesses for the intention of enhancing the talent
pool to encourage higher productivity and performance. Morrison’s is a large supermarket chain
which has its major focus over generating more profitability and revenue, thus for reducing the
bad effects of managing diversity it is required for the firm to take initiate actions, thus, There
are multiple ways like effective leadership, suitable training and development sessions,
appropriate communication process, equal treatment of employs, incentives and promotions of
the workers etc. there for these all are the sensual ways that can be off by Morrison’s in the
manner of overcoming the issue of managing culture diversity those Morrison’s is taking
proactive approach to enhancing employs well-being as employs are the potential key of a
business and liable to enhancing the operations with maintaining their strength and skills (Dul
and et. al., 2012). As a global brand company is mainly recognised to provide equal
opportunities and appropriate training to their employees as it is effective for the business in gain
success with the suitable contribution and implementation of employees ability and knowledge.
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Chapter 3: Research Methodology
Type of Investigation: The perceived to be the most receptive part of an examination as in the
usage of an exploration the key thought of the specialist is to choose the most reasonable
technique to assist the universal exploration in significant manner to drawn substantial outcomes.
An examination can be qualitative or quantitative, Therefore, the decision of approach depends
on data that is gathered for a particular examination territory. In the existing exploration,
quantitative investigation is mainly implemented through the investigator as it is successful in
providing descriptive analysis with the assistance of real facts and figures (Bell And et. al.,
2011).
Data Collection Tools: It is the fundamental piece of Research venture as the general Research
undertakings rely upon data and information that are amassed by the researcher (Faragher, Cass
and Cooper, 2013). For complete a Research work, two fundamental kind of data grouping
devices like primary and secondary wellspring of information assortment tools. In the
momentum Research project, both primary and secondary instruments are used in the report to
examining the issue with genuine data and information. Subsequently primary source is effective
in coordinating a survey with the help of questionnaire. At any rate in this survey is seen as the
most fitting wellspring of essential data combination with set up raw numbers. On the other
hand, secondary sources like books, diaries, paper, past research adventure, articles, etc are
convincing in execution of writing survey through the best possible assistance of journalists
point of view. Suitable execution of these two instruments is feasible for making authentic or
trustworthy outcome for the investigation.
Data Sampling: This can be surveyed as the procedure for choosing the individuals from the
first populace for social occasion data from genuine sources. It relies upon examiner to either
pick probabilistic or non-probabilistic sampling tools. In this present investigation work sample
has been select randomly via the probabilistic sampling tool, thus it is the most appropriate
source of making suitable selection of participants (Chiang and Hsieh, 2012). With the assistance
of this, respondents chose 40 respondents based on random sampling tool. As all the chose
individuals is the worker of organization.
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Chapter 4: Data Analysis and Interpretation
Data Analysis and interpretation is defined as the procedure of assigning meaning to
gathered data and evaluating the outcome, significance and implication of the results. This
section plays vial role in analysing the information via assistance of effective tools and
technologies to generate appropriate outcome. In the context of this existing research project,
data has been analysed with the help of using thematic analysis, thus it is effective in evaluating
primary research to drawn valid and reliable outcome (Salas and et. al., 2015). In this overall
analysis is based on themes as in this themes are developed over the questions of questionnaire to
guide the entire investigation in right manner to drawn valid and reliable outcome. In addition to
this, the representation of the data is based on developing graphs, charts, digram and so on, with
the prior support of frequency table.
Thematic Analysis
Theme 1) Yes the individual selected for this analysis are having an appropriate idea about the
concept of cultural diversity in the context of business.
Q1) Are you having an appropriate idea about the concept of cultural diversity in
the context of business?
Frequency
Yes 38
No 2
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Interpretation:
In the existing analysis the survey is being conducted over determining the
understanding of individual in relation to the area of cultural diversity and from the evaluation it
has been analysed that, 38 out of 40 people are having suitable idea about cultural diversity and
leftover individual are not in concern with the equivalent.
8
Yes No
0
5
10
15
20
25
30
35
40
38
2
Frequency

Theme 2) It is important for a business to manage cultural diversity at work place for the purpose
of attaining higher growth and success.
Q2) Do you think that, it is important for a business to manage cultural diversity at
work place for the purpose of attaining higher growth and success?
Frequency
Yes 36
No 4
Interpretation:
According to the assessment of the above given chart it has been assessed that, 36 out of
40 individuals said that yes it is significant for a business to oversee social decent variety at work
place to accomplish higher development and achievement. Furthermore, staying individual are
not in worry with equivalent to per their view it isn't a lot of fundamental for a business to
oversee social assorted variety at work place to accomplish higher development and
achievement.
9
Yes No
0
5
10
15
20
25
30
35
40 36
4
Frequency

Theme 3) There are assorted significance of managing cultural diversity within an organisation.
Q3) According to you, what are the key importance of managing cultural diversity
within an organisation?
Frequency
Increasing understanding 8
Developing coordination among employees 12
Strengthen the workforce 10
Increasing creativity 10
Interpretation:
The detailed evaluation of the research report represents, here are assorted significance
of managing cultural diversity within an organisation, thus 8 out of 40 are in favour of increasing
understanding, 12 people are go with Developing coordination among employees, 10 are in
favour of strengthen workforces and leftover people are in worry with Increasing creativity.
10
Increasing understanding
Developing coordination among employees
Strengthen the workforce
Increasing creativity
0
2
4
6
8
10
12
8
12
10 10
Frequency

Theme 4) There are different benefits that are gained by Morrisons with the help of managing
cultural diversity.
Q4) According to you, what key benefits are gained by Morrisons with the help of
managing cultural diversity?
Frequency
Increasing problem solving 13
Attract and Retain talent 15
Increase diverse customer base 12
Interpretation:
In this existing evaluation analysis has been conducted over determining the benefits
which are gained by Morrisons with the help of managing cultural diversity. Therefore, 13 out of
40 individual are in concern of increasing problem solving, 15 are in concern with attract and
retain talent and leftover individual are in concern of increase diverse customer base.
11
Increasing problem solving
Attract and Retain talent
Increase diverse customer base
0
2
4
6
8
10
12
14
16
13
15
12
Frequency

Theme 5) There are different challenges that are faced by Morrisons while managing cultural
diversity at workplace.
Q5) As per you view, what basic the challenges are faced by Morrisons while
managing cultural diversity at workplace?
Frequency
language and communication 15
Ethnic and culture difference 10
Less connectivity among workers 15
Interpretation:
The above given chart expressed that here are various difficulties that are looked by
Morrisons while overseeing social decent variety at work environment. Along these lines, 15 out
of 40 individual are agreeable to language and correspondence according to their view this is the
key issue which influences the working of the business, 10 individual are in worry of ethnic and
culture contrasts and remaining individuals are in worry with less network among labourers.
12
language and communication
Ethnic and culture difference
Less connectivity among workers
0
2
4
6
8
10
12
14
16 15
10
15
Frequency

Theme 6) There are assorted ways that can be implemented by Morrisons to address the issue of
cultural diversity at workplace.
Q6) According to you, what ways can be implemented by Morrisons to address
the issue of cultural diversity at workplace?
Frequency
Effective leadership 10
Proper training and development session 15
Equal Treatment 7
Effective communication channel 8
Interpretation:
As per the evaluation of the graph it is being determined that here are multiple ways like
Effective leadership, Proper training and development session, Equal Treatment, Effective
communication channel that can be implemented by Morrisons to address the issue of cultural
diversity at workplace.
13
Effective leadership
Proper training and development session
Equal Treatment
Effective communication channel
0
4
8
12
16
10
15
7 8
Frequency

Theme 7) Managing cultural diversity is recognised to be the major reason of the growth and
success of Morrisons.
Q7) As per your view, managing cultural diversity is recognised to be the major
reason of the growth and success of Morrisons?
Frequency
Yes 37
No 3
Interpretation:
The point by point of above given chart speaks to that, 37 out of 40 individuals said that
overseeing social decent variety is perceived to be the significant explanation of the development
and accomplishment of Morrison’s. Consequently, remaining individuals are not in worry with
the equivalent.
Research Outcome
Theme 1: The importance of managing cultural diversity at workplace.
From the opinion analysis of the authors it has been discussed that, cultural diversity is
an imperative aspect which needs to be managed by the businesses for the intention of attaining
higher growth and success. Managing cultural diversity has has assorted significant in the
14
Yes No
0
5
10
15
20
25
30
35
40 37
3
Frequency

context of operating business functions of an organisation, thus it generates higher collaboration
and coordination among employees, increasing talent pool, unique skills emergence, improves
creativity, developing profitability, improved business reputation and many more, thus, these are
the significant benefits which are mainly attained by the businesses through managing diversity
at workplace. In addition to this, businesses now a day's are operating within diverse areas and
encouraging diversity at workplace to enhance the overall operations of the bsuiness.
Theme 2: The challenges faced by Morrisons while managing cultural diversity at workplace.
According to the views analysis of authors, it has been evaluated that, managing cultural
diversity is an effective aspect which needs to be managed by the businesses and its leaders to
guide the whole business processes in right direction to aid higher profitability and advantages.
Morrison’s is a large supermarket chain which is effectively operating within large area and
concern over covering wide market place, for this they are promoting diver workforce but the
company is facing a lot issue regarding diversity like Cognitive Biases and Stereotypes. Less
employee collaboration, lower wage, communication barriers and so on, thus these challenges
has direct influence over the performance and productivity of the business.
Theme 3: The ways which Morrisons can use to overcome the issues of managing cultural
diversity at workplace.
From the detailed analysis of the opinion of authors it has also been discussed that, the
management of diversity in the context of business is imperative to guiding the business in the
direction to attaining competitive advantage. Morrison's is operating at international level and
facing different issues which are needs to be overcome by the business leaders, thus there are
assorted ways like encouraging diversity training, creating awareness, equality at workplace,
promotion distribution and so on, thus these are the imperative ways that are be opt by the
businesses to overcome the challenges of diversity at workplace.
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Chapter 5: Reflection & recommendation for alternative Research
Methodology
The study into actual action is relay upon identifying potential impact of administration
cultural assortment in humanizing the work force presentation therefore it is a wide area of study
which mainly significant and exploring and individuals knowledge and skills. As I am very much
happy and satisfied to get an opportunity to conduct a study on such wider area as I am too
much excited to develop my knowledge in relation to the suitable administration of cultural
assortment And how it is beneficial for a business in developing the performance of workers
within an enterprise. This exploration is efficacious for me in developing my individual skills
and knowledge in regards to academic as well as business areas, thus I have gained a lot about
the implementation of appropriate research methodologies which are in terms of creating value
for this particular analysis in assisting the investigator to draw valid and reliable outcome. As per
my own observation I just has to recognize that in this particular evaluation multiple methods are
applied that are significant for this study. Therefore, as per my phone analysis I have been seen
that in this present evaluation quantitative inquiry is being implemented by the researcher as it is
most effective tool for conducting detailed evaluation with the appropriate analysis of actual
facts and figures that are belongs from the opinion of human participants. The key significance
of qualitative research is that it is effective in conducting detailed analysis through gathering
actual facts and figures. On the other side, the pitfall of this methodology is that in this the results
are limited as they render numerical descriptions rather than detailed narrative aspects. In
addition to this I have been recognizing that deductive approach is being utilized through the
investigator in this analysis as it is efficient in emergent theories and hypothesis which are
perfect for the present study. The key benefit of this approach is that it goes straight forwardly to
the point and time-saving and the pitfall of the study is that, it limits the creativity scope.
Furthermore I have also been seen that in this analysis primary as well as secondary both tools
are implemented by the researcher because it these two tools are significant for gathering
valuable and reliable information. With the help of this particular analysis my knowledge
regarding the implementation of right source at right place has also been enhanced therefore as
per my own Recognition I have been analyzed that primary investigation is being executed with
the help of questionnaire as it is more effective in gathering wider range of information within
the less time duration. The key advantage of primary research is that, it allows the investigator to
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obtain original information which are presently and highly specific to a certain investigation
area, and the major demerit of this tool is that it is a time consuming process and the chances of
information lacking is high. On the other hand secondary sources like books, published and non-
published research articles are implemented for developing a theoretical framework that are
represent as literature review in an investigation. The primary benefits of this tool is that the
execution of this aspect is more quick and at a lesser cost, on the contrary the the demerit of this
tools is that the analyst may have issue in obtaining information specific to his or her needs.
Although in this present valuation primary investigation is mainly being conducted with the
help of survey, thus, this is the most effective source which helps the researcher in conducting
wider analysis with the support of questionnaire thus, but there are lots of other ways to conduct
a survey like interview, case study, focus groups and so on. However, in this questionnaire is
being developed because it is valuable in accumulation of information from wider population
and provide descriptive evaluation. Hence in this, Interview can be the most effective Alternative
to a questionnaire but in this research questionnaire is being applied because it is less time
consuming and effective in providing information with actual facts and figures. Hence, interview
is the best source of qualitative research which is imperative in developing descriptive evaluation
in the form of theoretical aspects. In the case of not gaining success through questionnaire,
interview might be the best option for this specific analysis to gather significant information to
drawn valid and reliable results.
Conclusion
Subsequent to leading the inside and out investigation over the region of examining the
potential effect of overseeing social decent variety in improving the presentation of
representatives at work place it has been reasoned that social assorted variety is a compelling
term which assistants in making an incentive for the firm in building up the activities and
elements of the firm at more extensive level along these lines it has been broke down that it is
significant for the organizations to oversee social assorted variety to build up the exhibition.
However cultural diversity mainly promotes good and effective talent pool in which people with
different skills and abilities are contributing their efforts in making the business stand out in this
competitive Era. Further more cultural diversity is also effective for a business in providing
better facilities to the people at the global level as people with different cultural backgrounds are
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liable in Retaining customers from diverse areas and develop the base which meant turns in
creating value for the firm in growth and profitability
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Scopelliti, V., 2018. Managing Cultural Diversity in the Workplace. [Online]. Available
through: <https://community.hrdaily.com.au/profiles/blogs/managing-cultural-diversity-
in-the-workplace>.
Clark, S., 2020. Ways to Embrace the Challenges of Diversity in the Workplace. [Online].
Available through: < https://www.reworked.co/leadership/4-ways-to-embrace-the-
challenges-of-diversity-in-the-workplace/>.
Whitmore, J., 2016. Ways to Overcome Cultural Barriers at Work. [Online]. Available through:
< https://www.entrepreneur.com/article/276998>.
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