Cultural diversity and equality

This research aims to investigate the challenges of poor communication in managing cultural diversity within a workplace of an organization, specifically focusing on H&M. The importance of managing cultural diversity, major challenges of poor communication, and ways to overcome these challenges are discussed. The research is conducted using secondary sources and quantitative research methods.

Research Project

ABSTRACT
The present investigation is related to cultural diversity within an organisation. The aim of
this research is to investigate the challenges of poor communication in managing cultural
diversity within a workplace of an organization. In conducting the literature review part, there
has been secondary sources used for an instance articles, journals, internet sources and others.
Research methodology is one of the main part as it provides the detailed description regarding
collection of data as well analysis. In conducting the present investigation, there has been
quantitative research method used. There has been questionnaire developed to collect
information from primary method of data collection. Sampling has been use to collect the sample
size by using random sampling method.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Research Aim.........................................................................................................................1
Research Objectives...............................................................................................................1
Research Questions................................................................................................................2
Research hypothesis...............................................................................................................2
Background of Company........................................................................................................2
Significance of Research........................................................................................................2
LITERATURE REVIEW................................................................................................................4
Explain about the importance of managing cultural diversity within a workplace?..............4
What are the major challenges of poor communication over business performance of H&M.
................................................................................................................................................5
What are the different ways by which H&M can easily overcome issue of poor
communication over their business?......................................................................................6
METHODOLOGY..........................................................................................................................8
Introduction............................................................................................................................8
Research Philosophy..............................................................................................................8
Research Approach.................................................................................................................8
Research Strategy...................................................................................................................8
Research Choices....................................................................................................................9
Techniques and procedure of Data collection........................................................................9
Sampling method....................................................................................................................9
Data analysis...........................................................................................................................9
Access Negotiations.............................................................................................................10
Research Limitation..............................................................................................................10
Ethical issues........................................................................................................................10

Cost.......................................................................................................................................10
Gantt chart............................................................................................................................10
........................................................................................................................................................11
FINDINGS AND ANALYSIS......................................................................................................11
CONCLUSION..............................................................................................................................23
RECOMMENDATIONS...............................................................................................................23
REFLECTION...............................................................................................................................24
Alternative research methodologies.....................................................................................24
REFERENCES..............................................................................................................................25
APPENDIX....................................................................................................................................27

TITLE: Cultural diversity and equality
INTRODUCTION
Cultural diversity refers to existence of variety of cultural groups in the society who have
distinct characteristics. Managing cultural diversity at workplace is related to developing the
cultural competences outcomes in an ability to understand, interact and communicate with the
people across the culture, (Cain, and et.al 2018). The goal of managing cultural diversity at
workplace is related to developing the effective working relationships. This research is based on
the cultural diversity in context of challenges that are being experienced by employees with
reference to communication within working premises. Communication plays mandatory role
with respect to ways services are being delivered by employees as instructions that are given to
them will either be precise, adequate or understandable. The literature review will be supported
by the secondary sources of data collection. In present research, there will be discussion about
the research methods which mainly used for collection of data and also analysis in an appropriate
manner for gaining the positive outcomes. For analysis of collected data, there will be thematic
analysis techniques used through an investigator.
Cultural diversity denotes a society which is made from different groups that comprises
of wide range of talents, needs and skills. Within organisation people belongs to different culture
which leads to healthy communication among employees. Communication refers to medium
through which thoughts are being exchanged between different personnel. This has critical
implications while working within the organization or in a team as it is important to
acknowledge what has to be done, how and what will be the end result (Clifford, 2019).
Research Aim
To investigate the challenges of poor communication in managing cultural diversity
within a workplace of an organization: A study on H&M
Research Objectives
• To increase knowledge about the importance of managing cultural diversity at
workplace.
• To identify the impact of poor communication over business performance of H&M.

• To determine explore different ways by which H&M can easily overcome issue of
poor communication over their business.
Research Questions
 Explain about the importance of managing cultural diversity within a workplace?
 What are the major challenges of poor communication over business performance of
H&M?
 What are the different ways by which H&M can easily overcome issue of poor
communication over their business?
Research hypothesis
H1: Enhanced creativity is main importance of managing cultural diversity within a workplace.
H2: Employee absenteeism is the major challenges of poor communication over business
performance of H&M.
H3: Feedback is an effective way of overcoming the issue of poor communication over their
business.
Background of Company
H&M is Swedish multinational clothing organization and known for fast fashion clothing
for women, men, children and teenagers. It was established 1947 through Stefan Persson. This
company manufactured the clothes for the all generation people. Within the working premises,
the top management emphasize on having adequate channels of communication as this will assist
them within delivering services as per desired standards. Along with this, it will also enable firm
to retain their employees, customers and ensure that healthy working environment is being
created as it will have overall affirmative influence on the ways in which firm deliver their
services. This leads to development of adequate coordination and when adequate levels of
communication are maintained then this will have high probability of success of the project.
Significance of Research
This report has been taken into account to identify the challenges associated with poor
communication within management of cultural diversity in working premises of firm. Cultural

diversity refers to different cultures which prevails within the single large culture which have
distinct skills, interest, etc. While working within the culturally diverse organization, it is crucial
to have effective communication otherwise it may lead to various kinds of conflicts or create a
pessimistic impact on overall working of the organization (Downey and Bedard, 2019). By
carrying out this research, investigator will be able to gather adequate knowledge associated with
challenges that will be faced by organization while delivering their services.

LITERATURE REVIEW
Literature review is significant part of the research that is helpful for collecting data form
secondary sources as well as analysing it in order to take accurate decision. Through this the
importance of managing cultural diversity within a workplace has been analysed. It helps in
determining the major challenges of poor communication over business performance of H&M.
In this the different ways by which H&M can easily overcome issue of poor communication over
their business has been identified.
It is a systematic process which helps researchers collects comprehensive and secondary
research data. Researchers need different tools to gather secondary and comprehensive data on
the analysis. There are books, journals, magazines, academic publications etc. included in
secondary sources. These are valuable tools to use and collect in-depth data on the study for
researchers. The researcher can easily discuss some of the aims of the research through literature
review (Dwyer and Hopwood, 2019).
Explain about the importance of managing cultural diversity within a workplace?
According to (Farokhzadian, Nayeri and Borhani, 2018), culture is regarded as
underlying value which directs people in the way they have to behave. Cultural diversity within
the workplace acts as result of values, beliefs, traditions and practices of employees depending
upon religion, ethnicity, race or age. The significance of cultural diversity can be understood by
certain aspects which are specified beneath: Enhanced creativity: Cultural diversity within working premises leads to enhancement
within creativity among teams as well as it will lead to have diverse solution for peculiar
issues. With different minds working together will bring in different ways of operating,
thinking and dealing with problems.
 Increase within the profits: Enhanced cultural diversity within workplace leads firm to
attain higher profits. An example can be taken to understand this aspect like a firm starts
delivering their services in Japan then hiring a Japanese employee will lead them to have
high sales as they understand preferences, language and other aspects which will lead
them to captivate individuals.

 Minimized employees turnover: The firm which grasp cultural diversity in their working
premises will stimulate enhanced pool of individuals when they have job vacancies
(Johnson and Hackman, 2018). This implies that firm can have highly skilled, educated
and diverse workforce which will enable them to ensure that they are able to address the
needs of organization in precise manner. This will further lead to have competitive
economy in which talents as well as skills are critical for improvisation of firm through
which they can succeed within the marketplace.
 Increased opportunity for professional and personal growth: The inclusive as well as
culturally different businesses will lead to captivate ambitious, talented along with
globally minded professionals that appreciates professional along with personal growth.
This will assist them within having knowledge related with traditions and perspectives
across the country.
These are the critical benefits that are being attained by having cultural diversity within
the working premises. This will also eradicate the issue associated with employee engagement
as each will be eager to acknowledge different aspects of country in which they are working or
about the employee. It will assist within formulation of relations through which coordination will
be developed among them while working as a team.
What are the major challenges of poor communication over business performance of H&M.
According to (Kanki , 2019), the act of transferring data from one place to other person or
group is referred to as communication. Each communication of sender, receiver and message that
is being shared among two entities. With lack of adequate interaction within the working
premises of H&M, this will lead creation of pessimistic influence on organization. Suppose
within a team there is a lack of communication so there will be lack of coordination among team
members which will further lead to delay within the ways operations are being conducted by
employees. The major challenges that are being faced by H&M while delivering their services
are illustrated below: Employee absenteeism, low morale and mistrust: Within the organization employees
need to be connected and for this they have to be engaged. When they will not engaged
then they will be smart or active within the way they deliver their services and they are

not connected. This leads to disconnected employees that has profound impact on
business due to lack of absenteeism, motivation and high turnover.
 Lack of leads: When employees does not have any knowledge or information associated
with what they need leads to reduced productivity outcomes. The reason behind this is
that, people usually tend to run from conditions about which they do not know, have
expertise or do not understand that (Mendling and et. al., 2018). This will definitely have
overall negative impact. For an example if H&M is working on new project which
implies that employees will not have precise information related with this and they will
take a back step as they think they will not get any kind of leads with reference to this.
 Stress in workplace: Higher stress levels within the working premises illustrates that
there are issues related with communication. Poor communication within H&M will
make employees feel that whatever they have to do is urgent which further leads to
creation of overworked and tension. This illustrates that there is no stability and this will
also creates conflicts while delivering their responsibilities.
What are the different ways by which H&M can easily overcome issue of poor communication
over their business?
According to (Palvia, 2018), communication has critical role in the ways firm deliver
their operations. For making sure that firm is able to deliver precise services, it is necessary that
employees must have all the critical details associated with the project and way in whcihit has to
eb conducted so that accordingly they can furnish their activiteis. But for this effectual
communication must be there as it will lead to ensure that desired project can be accomplished
on time. To make sure that there prevails enhanced communication levels within the
organisation, H&M have to take into consideration different aspects through which barriers can
be handled in adequate manner. They are specified beneath: Deliver precise information: There often occurs mismatch in between what is being
said and what is thought. The efficacious communication is dependent on three major
principles, they are furnish clear & concise message, perception check (to identify
message is correctly interpreted and what is the next. For this, there has to be open
endede questions so that different aspects can be addressed.

 Formulate clear intentions: Employees within the organisation must be clear with what
they are doing and why it is being done as it will have probable impact on the ways in
which they are delivering their services. For this, H&M need to make sure that they
provide their employees about goal they have to attain.
 Feedback: This is critical aspects which have crucial role within the ways firm is
delivering their operation. Feedback must be taken from employees so that H&M must
know what they lacks and if it seems practical or feasible the changes must be executed
so that enhanced services can be furnished to their employees (Price and Nelson, 2018).
Conceptual framework related to managing cultural diversity
Importance of managing cultural diversity
In this conceptual framework, it has been examined that there is some importance of
managing the cultural diversity at workplace. It is helpful in providing the benefits to company in
attaining specific objectives. The importance of managing the cultural diversity is Enhanced
creativity, Increase within the profits, Minimized employee’s turnover, Increased opportunity for
professional and personal growth.
Challenges of poor communication
At workplace, poor communication develops the negative impact on the employee’s
performance as well as organisational productivity. Developing the poor communication at
workplace develops negative impact in relationship among the employee and employer. The
different challenges of poor communication are Employee absenteeism, low morale and mistrust,
Lack of leads and Stress in workplace.
Ways for overcoming challenges associated with poor communication
It is the responsibility of manager to find the effective ways to developing the better
communication with the staff members so that they can focused towards attaining the aim and
objectives with in given period of time. Deliver precise information, Formulate clear intentions
and Feedback are the effective or better ways to overcome from challenges which are related
with the poor communication.

METHODOLOGY
Introduction
Research methodology is regarded as the most necessary part of research. This facilitates
collecting as well as analysing data in quantitative and qualitative form. This is conceptual as
well as systematic analysis of a field of study's various methods or techniques. To order to gather
data for business decisions, analysis methodology is often the tool used (Stray, Moe and Hoda,
2018).
Research Philosophy
It is related to collecting phenomenon of an investigation and analysing similar in order to
obtain outcomes. In conducting present investigation, there has been positivism research
philosophy used because it is based on the quantitative method and researcher can observe the
reality in an effective manner (Syed, 2020).
Research Approach
There has been deductive research approach used because it provides the specific
information related to the conducted research area and also analysis the viewpoints of authors in
an effective manner. Research approaches can be describe as the assumption on which different
activities and task of the research project needs to be performed. This is consider as the plan
through which activities of the research will be performed. For successfully conducting research
practices deductive research approach is considered. This is significant for successfully and
effectively conducting research practices.
Research Strategy
In this present research, there has been survey research strategy used. There has been
questionnaire developed that consist the different questions related to the management of cultural
diversity at workplace. The reason behind using this strategy is that researcher can able to collect
the more information from chosen large number of respondents within minimum time period.
This is economical in nature and able to analyse the opinions and viewpoints of the chosen
respondents (Zhou, Zhang, Yang and Wang, 2018).

Research Choices
Quantitative method of research has been used in conducting the research in significant
way. The main reason behind using this method is that it helps in collect information from large
sample size. It observes the opinions of the people an able to collect the in-depth understanding
regarding specific subject area.
Techniques and procedure of Data collection
In the collection of information concerning the relevant field of research there are
different instruments assisting the investigator. There are interviews, surveys, observations, etc.
The questionnaire has been used mainly according to the existing inquiry. The key reason for
using the questionnaire is that it lets researchers collect objective and accurate information about
the impact of poor communication in managing divers culture within a workplace (Grubb, 2016).
There has been primary method of data collection used as researcher developed the
questionnaire by included different questions related to collecting information regarding impact
of generation gap on organisational culture.
Sampling method
The sampling is selection of subset of people within statistical population in order to
estimate the characteristic of whole population. Sample size is determination is act of selecting
number of the observations to consists the statistical sample. In order to fill the questionnaire,
there has been 20 sample size chosen by using random sampling method. The reason to use
random sampling method is that it gives the equal chance to chosen respondents. From whole
population, target population is employees because they have the better understanding about
functions and operations of business.
Data analysis
There are different ways of data analysis that is helpful for collecting information from
current data. data analysis methods are helpful for taking better decision by considering collected
data and information. This is process of applying the statistical techniques related to explain and
also illustrate or examine the data. In order to analyse the data, there has been thematic analysis
tool used. In this, themes and graphs and been developed by doing make interpretation.

Access Negotiations
It is necessary that researcher should have the proper access while collection of data and
information from the primary and secondary sources (Lyons and Schweitzer, 2017).
Research Limitation
During the time of increasing research activity, various limitations or problems are seen.
Time is one of the main constraints of this project. The subject of the research is major and
specific time is required to accumulate the response. It has been examined that time was not
sufficient on the basis of set activities of research. Other than this, there are numerous limitations
faced by researchers, such as inaccurate funds, insufficient time, sample size collection,
inadequate conduct of respondents, etc. These are all important problems that the investigator
faces in the ethical and systematic execution of every research mission. These limitations impact
on completion of research within set time period (Kadakia, 2017).
Ethical issues
For the purposes of research, ethical consideration is very important when work is carried
out in an acceptable manner. Here, the use of reliable data which improves the credibility of a
research results in the correct way is highly important for researchers. Respondents should be
authorized in primary procedure before using their records, while in the secondary method
researchers needs to use authentic sources to ensure the results of the study (Park and Park,
2018).
Cost
It is necessary for an investigator to consider all these factors while conducting an
investigation in systematic manner. Researcher needs to manage the cost according to the set
research activities.
Gantt chart

FINDINGS AND ANALYSIS
It is a main part of an investigation as this analyse the collected data by using the
quantitative method. In order to analyse data, there has been thematic analysis method used
through an investigation along with make interpretations.
Q1) Do you aware the role of cultural diversity at workplace of an
organization?
Frequency
a) Yes 15
b) No 5
Q2) What roles played by cultural diversity in the workplace of H&M? Frequency
a) Increased productivity 10
b) Reduced employee turnover 5
c) Improves cultural insights 5
Q3) According to you, what are the challenges faced by your organization
while managing cultural diversity?
Frequency
a) Poor communication 10
b) Lack of employee engagement 3
c) High employee turnover 7
Q4) In your opinion, what ways would be require by H&M for promoting
diversity at workplace?
Frequency
a) Offering of bias training 7
b) Encourage personal evaluation 3
c) Provide mentors to each employees 10
Q5) What are the benefits of cultural diversity management in the working
area of H&M?
Frequency
a) Improve company reputations 8
b) Increased profits 2

c) Different perspectives 10
Q6) Does, poor communication impact on business performance of H&M? Frequency
a) Strongly agree 12
b) Agree 4
c) Disagree 2
d) Strongly disagree 2
Q7) What are the ways must be require by H&M for retaining diverse
cultural workforce?
Frequency
a) Providing of inclusion and diversity training 6
b) Implementing free flow of communication 4
c) Following Equality act 2010 10
Q8) Does diverse workforce at workplace of H&M helps them in
accomplishment of competitive advantages?
Frequency
a) Yes 15
b) No 5
Q9) What strategies would be require for managing cultural diversity in the
workplace?
Frequency
a) Development of team work 6
b) Increase awareness 8
c) Practice effective communication 6
Question 1: Awareness about the role of cultural diversity
Q1) Do you aware the role of cultural diversity at workplace of an
organization?
Frequency
a) Yes 15
b) No 5

Interpretation: It has been determined from the above graph that out of 20 respondents,
15 have the opinion that they have the knowledge regarding the aspect of cultural diversity at
workplace of an organization while other 5 have the opinion that they don't have any kind of
information respect to same. This means large number of people have information about the
aspect of cultural diversity within an organization along with its impact.
Question 2: Role of cultural diversity
Q2) What roles played by cultural diversity in the workplace of H&M? Frequency
a) Increased productivity 10
b) Reduced employee turnover 5
c) Improves cultural insights 5
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5

Interpretation: It has been interpreted from the above presented information that 10 respondents
having the opinion that aspect of cultural diversity has contribution n improvement of
productivity. While, 5 said it reducing the level of employee turnover and 5 said that its improves
cultural insights.
Question 3: Challenges in management of cultural diversity
Q3) According to you, what are the challenges faced by your organization
while managing cultural diversity?
Frequency
a) Poor communication 10
b) Lack of employee engagement 3
c) High employee turnover 7
a) Increased productivity
b) Reduced employee turnover
c) Improves cultural insights
0
1
2
3
4
5
6
7
8
9
10
10
5 5

Interpretation: It has been interpreted from the above findings that 10 respondents having the
opinion that major challenge facing by an organization is poor communication in management of
cultural diversity. While, 3 said lack of employee engagement will be issue and 7 said about the
issue of high employee turnover.
Question 4: Ways for promoting diversity
Q4) In your opinion, what ways would be require by H&M for promoting
diversity at workplace?
Frequency
a) Offering of bias training 7
b) Encourage personal evaluation 3
c) Provide mentors to each employees 10
a) Poor communication b) Lack of employee engagement
0
1
2
3
4
5
6
7
8
9
10
10
3

Interpretation: It has been interpreted from the above graph that 7 respondents having the
opinion that offering of combating bias technique will be helpful in promoting diversity. While,
3 said personal evaluation will be helpful in in promotion. In last, 10 said Providence mentors to
each employees help to increase diversity.
Question 5: Benefits of cultural diversity management
Q5) What are the benefits of cultural diversity management in the working
area of H&M?
Frequency
a) Improve company reputations 8
b) Increased profits 2
c) Different perspectives 10
a) Offering of bias training
b) Encourage personal evaluation
c) Provide mentors to each employees
0
1
2
3
4
5
6
7
8
9
10
7
3
10

Interpretation: It has been interpreted from the above findings that 8 respondents said different
perspective will be the benefit in effective management of cultural diversity. This will help the
organization to bring higher level of innovation at workplace from where easy for them to attain
objectives. 2 having the opinion that they will get benefit regarding improved company
reputation while, 10 said profit of an organization will be improved.
Question 6: Impact of poor communication
Q6) Does, poor communication impact on business performance of H&M? Frequency
a) Strongly agree 12
b) Agree 4
c) Disagree 2
d) Strongly disagree 2
a) Improve company reputations
b) Increased profits
c) Different perspectives
0
1
2
3
4
5
6
7
8
9
10
8
2
10

Interpretation: As per 12 respondents there will be impact of poor communication on the
organisation. The reason behind this is that employees will not have adequate knowledge related
with ways in which they have to deliver their services. 2 respondents think that there will be no
impact of poor communication on the performance of the organisation.
Question 7: Ways for retaining diverse cultural workforce
Q7) What are the ways must be required by H&M for retaining diverse
cultural workforce?
Frequency
a) Providing of inclusion and diversity training 6
b) Implementing free flow of communication 4
c) Following Equality act 2010 10
a) Strongly agree b) Agree c) Disagree d) Strongly disagree
0
2
4
6
8
10
12
12
4
2 2

Interpretation: According to 6 respondents, H&M needs to provide inclusion as well as diversity
training to their employees as it will enable them to acknowledge different aspects related with
cultural diversity. There has to be a free flow of communication according to 10 respondents and
they also need to abide to equality act.
Question 8: Importance of diverse workforce in attainment of competitive benefits
Q8) Does diverse workforce at workplace of H&M helps them in
accomplishment of competitive advantages?
Frequency
a) Yes 15
b) No 5
a) Providing of inclusion and diversity training
b) Implementing free flow of communication
c) Following Equality act 2010
0
1
2
3
4
5
6
7
8
9
10
6
4
10

Interpretation: As per 15 respondents, diverse workforce assists organisation within having a
competitive edge as it will become easy for them to have increased number of sales, satisfy their
customers, etc. 5 respondents think that there will be no influence of diverse workforce.
Question 9: Strategies for managing cultural diversity
Q9) What strategies would be require for managing cultural diversity in the
workplace?
Frequency
a) Development of team work 6
b) Increase awareness 8
c) Practice effective communication 6
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5

Interpretation: The awareness among employees must be increased with respect to cultural
diversity and importance of communication within the working environment according to 6
respondents. The team work will also have affirmative impact on communication of the
employees.
Findings
From above findings, this has been examined that aim and objectives are mainly attained
through using the primary and secondary sources. From above gathered information in literature
review by using secondary data, there has been understand about the impact of generation gap on
the organisational culture.
To increase knowledge about the importance of managing cultural diversity at workplace.
It is also ascertained from the Literature review that most of the people have information
about the cultural diversity and having the opinion that it creates the issue regarding
communication and coordination but promotes innovation. It is also ascertained from the
presented literature review that most of people having the opinion that the three aspects upon
which aspect of cultural diversity has major contribution is increased level of productivity,
reduced employee turnover and improved level of cultural insights.
To identify the impact of poor communication over business performance of H&M.
a) Development of team work
b) Increase awareness
c) Practice effective communication
0
1
2
3
4
5
6
7
8
6
8
6

From the above mentioned information is related with secondary data collected from
books, articles etc. In this authors gad opinion as poor communication negative impact over
business performance. As it increases high employee turnover, reduce business performance etc.
To determine explore different ways by which H&M can easily overcome issue of poor
communication over their business.
It is ascertained from the literature review that communication is the main that hinders
the organization capacity to manage cultural diversity. This simultaneously leads other number
of issues such as lack of employee engagement and high employee turnover. It is ascertained
from the literature review that promotion of diversity will be done with the aid of providing
mentors to each as this will help in personal support in performance of effective functions. It is
ascertained from the literature review that most of the people belief that maximum level of
benefit will be ascertained from the effective management is higher level of innovation. There
are some other benefits will be gain by an origination relating to high level of company
reputation and increased profits in future.
CONCLUSION
It has been concluded from the above mentioned report that poor communication
develops the negative impact at workplace. It is necessary for company to reduce the poor
communication at workplace by using the effective ways. There has been discussed about the
different issues faced by company from the poor communication such as high employee
turnover, lack of employee's engagement etc. In order to overcome from this issue company use
some of the effective ways such as open communication, implementing of free flow of
communication and many others. In conducting the present investigation there has been
quantitative research methodology used because it gives the in- depth understanding or
information regarding the generation gap issue. For Collection of data, there has been primary
method of Data Collection used by developed questionnaire and filled from chosen respondents.
RECOMMENDATIONS
From the above mention information, it has been recommended that company should
provide the training to staff members so that they are aware about the understanding of different
culture. This is necessary for manage to conduct the employee’s engagement activities. The

management should focus on increasing the knowledge about importance of cultural activities
within an organisation. There should be the positive communication among staff members so
that they can be motivated.
REFLECTION
I am glad to get the chance for doing present investigation on challenges of poor
communication in management of cultural diversity. I have used a wide range of activities such
as aim and objectives development, literature review, research methodology, data analysis and
discussion to undertake research. These are all appropriate activities for me to effectively
complete the complete project. This topic allows me to develop my research awareness criteria.
It is a main objective of research that has effectively and systematically contributed to the
completion of the entire project. In addition to this, I have applied numerous methodology
methods, including deductive, quantitative, positivism research philosophy and random sampling
for selection of sample size. For collection of data, I used a questionnaire to assist me with the
provision of quantitative information on this investigation. These are effective ways of gathering
and analysing valid data on the current subject. Besides this, I have faced other issues mainly
related to time, money, and unethical behaviour of participants etc. in carrying out this
investigation. These are obstacles that affect my success when gathering information and
minimize my trust level.
Alternative research methodologies
In this present investigation, questionnaire has been used as a research methodology for
collecting the data from using primary source. Under this, questionnaire consists the different
questions regarding the generation gap, issues arise from it and overcome from poor
communication issues so that company can able to enhance its productivity. The main reason
behind using the questionnaire is that it is economical and researcher can able to collect data
from the large sample size in an easy manner. Other than this, interview can be used as an
alternate methodology is there is a communication among the interviewer and interviewee. This
method was not used in research because it takes more time and also expensive as comparison to
questionnaire method.

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151.

APPENDIX
Questionnaire
Questionnaire
Q1) Do you aware the role of cultural diversity at workplace of an organization?
a) Yes
b) No
Q2) What roles played by cultural diversity in the workplace of H&M?
a) Increased productivity
b) Reduced employee turnover
c) Improves cultural insights
Q3) According to you, what are the challenges faced by your organization while managing
cultural diversity?
a) Poor communication
b) Lack of employee engagement
c) High employee turnover
Q4) In your opinion, what ways would be require by H&M for promoting diversity at
workplace?
a) Offering of bias training
b) Encourage personal evaluation
c) Provide mentors to each employees
Q5) What are the benefits of cultural diversity management in the working area of H&M?
a) Improve company reputations
b) Increased profits
c) Different perspectives
Q6) Does, poor communication impact on business performance of H&M?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree

Q7) What are the ways must be require by H&M for retaining diverse cultural workforce?
a) Providing of inclusion and diversity training
b) Implementing free flow of communication
c) Following Equality act 2010
Q8) Does diverse workforce at workplace of H&M helps them in accomplishment of
competitive advantages?
a) Yes
b) No
Q9) What strategies would be require for managing cultural diversity in the workplace?
a) Development of team work
b) Increase awareness
c) Practice effective communication
Q10) Provide any recommendations to H&M for overcoming challenges associated with poor
communication.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: Managing cultural diversity in the workplace.
___________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: Managing cultural diversity in the workplace
Aim
To investigate the challenges of poor communication in managing cultural diversity within a
workplace of an organization: A study on H&M
Research Objectives
• To increase knowledge about the importance of managing cultural diversity at workplace.
• To identify the impact of poor communication over business performance of H&M.
• To determine explore different ways by which H&M can easily overcome issue of poor
communication over their business.
Research Questions
 Explain about the importance of managing cultural diversity within a workplace?
 What are the major challenges of poor communication over business performance of H&M.
 What are the different ways by which H&M can easily overcome issue of poor communication
over their business?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
Present research has been taken into consideration or impact of generation gap on organisational
culture. Generation gap is difference of the attitudes among people of various condition needed to lack
of understanding. Researcher Conduct the present investigation in personal and professional context in
personal way. In Personal context, learner understanding and also conduct the research ordering to its
interest Area. On the other hand, in professional conduct learner increase its knowledge area more
understanding regarding that generation gap that arise at workplace and the issues faced by the
company from it. From conducting the present investigation researcher can able to conduct similar kind
of Investigation in future in a better manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Explain about the importance of managing cultural diversity within a workplace?
According to (Farokhzadian, Nayeri and Borhani, 2018), culture is regarded as underlying value
which directs people in the way they have to behave. Cultural diversity within the workplace acts as
result of values, beliefs, traditions and practices of employees depending upon religion, ethnicity, race
or age.
What are the major challenges of poor communication over business performance of H&M.
According to (Kanki , 2019), the act of transferring data from one place to other person or group
is referred to as communication. Each communication of sender, receiver and message that is being
shared among two entities. With lack of adequate interaction within the working premises of H&M, this
will lead creation of pessimistic influence on organization. Suppose within a team there is a lack of
communication so there will be lack of coordination among team members which will further lead to
delay within the ways operations are being conducted by employees.
What are the different ways by which H&M can easily overcome issue of poor communication over

their business?
According to (Palvia, 2018), communication has critical role in the ways firm deliver their
operations. For making sure that firm is able to deliver precise services, it is necessary that employees
must have all the critical details associated with the project and way in whcihit has to eb conducted so
that accordingly they can furnish their activities. But for this effectual communication must be there as
it will lead to ensure that desired project can be accomplished on time.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production
of final outcome, evaluation, writing the report): How
long
this
will
take:

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies

What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Research methodology is techniques or process that is mainly used to determine and analyse the
collected information regarding the specific subject area. In conducting the research methodology, there
will be Research onion used.
Research philosophy- There will be positivism philosophy used because it provides the knowledge
from the observation and surveys. Under this, the main role of investigator is limited to Collection of
data and also interpretation in objective manner.
Research approach- Deductive research approach will be used through researcher because it is helpful
in providing the authenticate information and also analyse the collected data for getting positive
outcomes.
Research Choice- Quantitative research choice will be used because it assists the researcher to gather
information quickly by using the random sampling. It permits the researcher to reach at large sample
size for collect information.
Research Strategy- Survey is one of the effective research strategy that researcher will be used in
conducting the investigation. Through the survey researcher can able to collect the more data within
less period of time.
Data collection method- In order to collecting the data, there will be primary data collection method
has been used through researcher because it provide authenticate and original information regarding the
specific subject area.
Time horizon- There will be cross sectional time Horizon used because under this it is helpful for
researcher to complete the research activities within a period of time
Sampling- In order to select the sample size, there will be random sampling method used and selected
the 50 respondents.
Comments and agreement from tutor

Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

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