Research Project

Choose a company Uk-based globaly

RESEARCH PROJECT

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Research proposal that clearly defines a research question or hypothesis, supported by a literature
review......................................................................................................................................................3
P2 Research methods and conduct primary and secondary research........................................................7
M1Different research approaches and methodology, and make justifications for the choice of methods 9
TASK 2.......................................................................................................................................................9
P3 Primary and secondary research using appropriate methods for a business research project that
consider costs, access and ethical issues..................................................................................................9
P4 Analytical tools to analyse research findings and data......................................................................10
M2 Merits, limitations and pitfalls of approaches to data collection and analysis.................................20
TASK 3.....................................................................................................................................................20
P5 Communicate research outcomes in an appropriate manner for the intended audience....................20
M3 Coherently and logically communicate outcomes to the intended audience, demonstrating how
outcomes meet set research objectives...................................................................................................24
TASK 4.....................................................................................................................................................24
P6 Reflection on effectiveness of research methods applied for meeting objectives of the business
research project......................................................................................................................................24
P7 Alternative research methodologies and lessons learnt in view of the outcomes..............................24
M4 Critical reflection and insight that results in recommended actions for improvements and future
research considerations..........................................................................................................................25
CONCLUSION.........................................................................................................................................25
RECOMMENDATIONS...........................................................................................................................25
REFERENCES..........................................................................................................................................27

INTRODUCTION
Gender inequality is explained as phenomenon when a person is discriminated against or
receives the unequal treatment on the basis of gender. At workplace, this is common for many
women employees to encounter some form of the gender bias. This acknowledges that women
and men are not to be treated equally that impacts individual experiences. These kinds of
differences arise from distinctions in cultural norms and beliefs. NEXT plc is British clothing,
home products and footwear retailer. This was founded in year 1864 through Joseph Hepworth.
Gender inequality develops the negative impact on performance level of staff members as they
are not treating equally. the gender inequality developing self- reinforcing system that can e
perceptual discrimination by company and lead to discrimination in decision making, enactments
and HR policies (Batra and Reio Jr, 2016).
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis, supported by a
literature review
Background of Research
Gender inequality takes the several form, most obvious being difference in earning
among men and women doing similar kind of the work. It does not impact only the performance
of a person but also impact overall economic organisational performance. In this, discriminating
on gender basis has reaching implications for female staff members and also male colleagues.
Discrimination against gender can take place in various dimensions including employment
discrimination, pay and salaries disparities, sexism / disparities in promotion or inequity in the
various products and facilities for different genders. Workers are the backbone of an organization
and carry out vital tasks for organization's sustainability and efficiency of employees impacted
by discrimination against gender (Berkers and Schaap, 2018).
Rationale of Research
The primary motive of conducting present research is to develop the understanding about
impact of gender inequality on employee’s performance. The gender inequality reduces the

morale of staff members and also reduces the overall organisational productivity. Researcher
conducts investigation in personal and professional context. The investigator's self-interest in
developing own abilities, including communication, analysis, technical capacity, analytical
expertise, skills in presentation, teamwork, conflict management expertise etc. is another
significant reason for carrying out this study. Development of these competencies will certainly
help researchers in near future to conduct effective investigation (Blau, 2016).
Aim:
To determine impact of gender inequality on employees performance. A study on Next
Plc.
Research Objectives
 To examine gender inequality at workplace.
 An exploratory research on Next Plc on changes it introduced after the £30m lawsuit on
gender inequality pay.
 To identify impact of gender inequality on employees performance in Next Plc.
 To identify issues arising from gender inequality and ways to overcome from them.
Research Questions
 What is gender inequality at workplace?
 An exploratory research on Next Plc on changes it introduced after the £30m lawsuit on
gender inequality pay?
 How gender inequality impact on employee’s performance in Next Plc.?
 What are the various issues faced through Next Plc. from gender inequality and ways to
overcome from them?
LITERATURE REVIEW
A review of literature is a study of academic sources, presenting an analysis of a specific
topic. Literature reviews are collection of most important publications on the subject, in order to

give an overview about the “To determine the impact of gender inequality on employees’
performance.” The aim of literature review is to review the literature on this topic so that the
investigator’s role in the current field of study to establish area. A review of literature offers a
reader a comprehensive view of previous discussions in own research paper before that.
Literature review shows the viewers in regards of the existing scholarship where reviewer enters
a specific academic conversation on subject (Coy, 2016).
Gender inequality at workplace
According to opinion of Cailin S. Stamarski and Leanne S. Son Hing (2015) Increasing
dimension of gender inequality can influence individual elements and create a structure that can
perpetuate structural inequality in all areas of the business. In the workplace, sexual harassment
is common for most people. In other words, an individual is discriminated against or treated
unfairly for his or her gender. The disparity between men and women decreases the degree of
confidence of women as to how people should handle them. An organization must provide fair
work opportunities and encourage women workers as close to men who are able to perform the
activities of the organization. The gender discrimination develops the negative impact on
organisational productivity as well as profitability. There is company treated female employees
less favourable as comparison to the male employees.
Our employees are integral to achieving our business objectives and we aim to attract,
retain and develop the best talent at every level throughout NEXT. This company is committed
to creating an environment where all individuals feel welcomed, respected and supported. It is
necessary for an organisation to treat all the staff members equally and also provide them
positive working environment so that they can able to work in an effective manner and also focus
on attaining the set objectives significantly.
An exploratory research on Next Plc on changes it introduced after the £30m lawsuit on gender
inequality pay
On the basis of Sarah Butler (2020), the female shop floor workers of the Next plc said
that they are paid less that the male warehouse staff. This company is facing the demand up to
£30m in the back pay from the thousand of the female shop floor workers in first main claim of
equal pay against fashion retailer. This kind of issue develops negative impact on the reputation

as well as productivity of Next Plc. In Next plc mostly female shop-floor staff, £7.50 an hour or
£2 an hour lower than male warehousing workers. The law firms reported that average earnings
loss for the employees in question was about £6,000 and anticipated between 3,000 and 5,000
staff to sign up for group loans, which could push it to £30 million. The firm's lawyers also said
the average income loss for those impacted was around £6,000 (Fitzsimmons and Callan, 2016).
The shop-floor roles aligned the position of warehouse with regard to their value for the
organization. The mental and physical activities are identical to those of warehouse workers and
must be equally paid.
After the £30m lawsuit on gender inequality pay, Next plc introduces some changes as it values
all its staff members regardless of gender, place and the role of the work at workplace. Next plc
claimed that it will pay fairly and legally to staff members as per their job roles and removing the
gender pay gap (Jozkowski and Wiersma‐Mosley, 2017). As this kind of changes develops the
positive impact on mindset of the staff members and motivate them so that they can sustain at
workplace for longer period of time. In future, this will help in enhancing the productivity as
well as development of the Next plc.
The gender pay gap report of Next Plc stated that it is providing the open as well as
transparent pay to all the staff members. The retail employees of Next plc have the access to
“online market” where they can be swap the contracted shifts if they are convenient. Many
promotions to managers are internal and Next plc is committed to investing in workers to
enhance the learning potential. This company have developed unique departmental training
programs to give employees with core skills to carry out their duties, providing appropriate,
better training.
Gender inequality impact on employee’s performance in Next Plc.
As per opinion of Sunhee Kim (2020) Employees are the backbone of company and they
mainly contributed towards attaining the specific aim and objectives within given time period.
Gender inequality on site is widely seen as having a detrimental impact on the quality of life and
concerted management efforts have been introduced to discourage such discrimination. It
develops the negative impact on performance level of the employees in Next Plc Company. In
regards to this, there is a need to company to find out the effective ways by which the gender

inequality issue at workplace can be reduced in an effective manner and this can help in develop
the positive working environments at workplace. Next plc is facing £30m equal pay claim from
the shop-floor staff. There is basically, female shop floor employees are paid less as comparison
to male warehouse staff. This company is facing demand for up £30m in order to pay back from
the thousands of female shop floor staff in main equal pay claim against fashion retailer. More
than 300 workers registered to participate in claim. According to them, they are paid £7.50 per
hour or average £2per hour which is less that male warehouse worker which they view as
performing work of the equal value (Fernandez-Mateo and Fernandez, 2016). After this, there
are some sorts of changes identified in Next plc. This company values all its staff members
regardless of gender, place of work and role within business. Next plc is confident that all its
staff members are to be paid legally, appropriately and fairly for job which they are performing.
This kind of change develops the positive impact on the productivity as well as growth of the
organization and company can able to sustain at workplace for long period of time.
Various issues faced through Next Plc. from gender inequality and ways to overcome from them
As per opinion of Julie Wilson (2019), Gender inequality arise the various issues at
workplace and develop the negative impact on employee’s performance as well as organisational
productivity. There are some issues faced by company from the gender inequality mention
below:
Unequal pay- It is a main issue that staff members face mainly women workers.
Company give the less pay to the female staff members which work equal to male but not pay to
them equally. This reduces the motivation level of employees and reduces organizational
productivity.
Women are less promoted- At workplace, there is less opportunities given to the female
staff about the promotion. This arise the chance of the gender discrimination and there is a need
to management to focus on it and remove the gender inequality from workplace by proving the
better opportunities of promotion to female staff. (Fincher, 2016)
There are some methods given below which helps in remove the gender inequality at
workplace:

Eliminate gender based roles- It is necessary for an organisation to eliminate the gender
basis role from workplace because it arise the differences among the male and female gender.
There is a need to company to give the equal opportunities to the females as male gender both.
This helps in reduces the difference among them.
Provide training- Training is helpful in enhancing the knowledge as well as skills of
employees. There is a need to company to provide the training to staff members as well as
supervisors so that they can remove the gender inequalities at workplace and give the equal job
responsibilities to female employees as well (Fitzsimmons and Callan, 2016).
P2 Research methods and conduct primary and secondary research
The research methodology is systematic approach to seeking a solution to problem in a
specific subject area. This research segment is associated to reveal the specific research steps
performed through an investigator to find solution to question of research. Not only the
researcher participate in practical applications such as measurement by various formulas, but
systematic application of various techniques from one inquiry to another a different one (Heise
and et. al., 2019). There has been research methodology conducted on impact of gender
inequality on employees’ performance at workplace. Research onion has been implemented in
conducting the research methodology. The different layers included in research methodology
mention below:
Research Approaches - The testing facts and this part of research methodology test
results of different correct designs. The approach to research is mainly to find out research type
and how it should be to conclude and be done. Inductive and deductive are the two different
research approaches.
Deductive research approaches has been considered because it permits an investigator to
draw the valid conclusion. Under this, the predefined theories which have to be proved positive
using various approaches (Ji and et. al., 2017).
Research Philosophies- Research Philosophy is a collection of principles and
assumptions that enable researchers to grow awareness on a specific topic. An existence of
different phenomenon which clears about the principle of research theory is real or is considered
valid. There are interpretivism and positivism philosophies.

There has been positivism philosophy used because the fact is stable and cannot be
modified contradicts it. This explores the highest degree of facts and fact through evaluating the
real hypothesis. The researchers' work is restricted to the collection and analysis of data
(Jozkowski and Wiersma‐Mosley, 2017).
Research Strategies- There are various techniques used to gather primary and secondary
information on subject. The strategies are interviews, experiments, literature review and
questionnaire. These are main techniques for collecting information about topic or research.
In the context of a study, a questionnaire will be carried out to collect primary data, while a
systematic analysis of literature as successful kind of research technique will be used for
collecting secondary data. Both strategies are useful and valuable because this helps gather valid
and details on the subject (Kleven, Landais and Søgaard, 2019).
Research Choice- Two main research choice by which researchers evaluates knowledge
collected together are qualitative and quantitative. The investigator uses these tools to determine
if the study is suitable.
The researcher uses quantitative methods to analyse the data with numeracy to perform present
research in a suitable manner. This approach is very useful in reliably obtaining results when
data and figures are included (Meier zu Selhausenm and Weisdorf, 2016).
Data collection- The collection of data is regarded as an efficient way of collecting
information from a variety of sources on the proposed subject. This knowledge gathered allows
researchers clearly to obtain reliable test results more quickly. The primary and secondary data
collection methods are two key ways by which the researcher collects maximum information in
the time span on the chosen subject. The key focus of the researcher’s approach is to obtain
requested information on the proposed subject with the direct contact with the respondents
(Nielsen, 2016).
In performing present investigation, both primary and secondary data collection methods
are used by the investigator. The major source of the primary method was Questionnaire, while
secondary sources were books, journals, on-line articles and other published data. All

information collected from such sources contributed to the researcher’s quick collection of
relevant information.
Sampling- Sampling could be seen as an efficient method for selecting samples from the
total sample population by the researcher. It is achieved efficiently using two major types of
methods, for example probability and non probability sampling. The investigator has used the
random sampling method as this is part of probabilistic methodology in this investigation, which
focused on the subject “To determine impact of gender inequality on employee’s performance. A
study on Next Plc.” There has been 40 respondents chosen (Pickbourn and Ndikumana, 2016).
Timescale- It is main part of research methodology which enables researchers in a given
timeframe to complete the entire project. The longitudinal method and the cross-sectional
method are two kinds of time horizons. These are primary strategies that effectively promote the
completion of the research study. A cross-sectional time approach has been applied to carry out
each work of the current investigation, which facilitates the completion of the full report in
limited time. In addition, Gantt chart was used to graphically display each study activity. Gantt
chart is a tool for managing the time on the basis of set activities (Sobering, 2016).

M1Different research approaches and methodology, and make justifications for the choice of
methods
The researcher has utilized the primary and secondary method of collecting information
to perform a research in correct way. Primary technique was used to collect pre-accurate and
reliable information from a respondent. The key reason for choosing secondary data is to obtain
maximum data within a limited time. The overall information collected was analysed later using
a deductive approach. This method has effectively helped to obtain objective research outcomes
within the time frame offered. On the basis of the study onion system, these methods were
chosen (Sorenson and Dahl, 2016).
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
that consider costs, access and ethical issues
Cost- This factor is most necessary while conducting an investigation. For conducting the
research activities, researcher needs to have the adequate amount of funds. It is a responsibility
of an investigator to arrange the funds effectively and carried out research activities significantly
and gets the positive outcomes (Umubyeyi and et. al., 2016).
Access- In order to collection of data and information relevant to specific subject area,
authentic access should be required. Researcher should have the permission from business
houses and the authority about collection of data.
Ethical issues- Ethics means morals, principles, norms, and values and so on. During
performing an investigation, a researcher must choose the following principles. Other than this,
researcher should be careful not to distract information from respondents. The details should be
kept secret by the respondents. In order to deal with the ethical issues, researcher should follow
all the ethical principles such as confidentiality, anonymity, authenticity, informed consent and
others (Winslow and Davis, 2016).
P4 Analytical tools to analyse research findings and data
The analysis of the data is considered the most important and is helpful to assess the
related results and outcomes of project. The measurements of information collected by

investigators in order to find the good and effective results play an effective role. Researchers
can accomplish these goals through use of different methods efficiently and adequately with the
aid of data analysis.
Content analytical tool has been used for analysis of data because it helps in doing the
proper analysis of the collected information. In this, themes developed, MS- Excel used for
develop graph and make interpretation of data.
QUESTIONNAIRE
Q1) Are you aware about the gender inequality at workplace?
a) Yes
b) No
Q2) Do you ever faced the gender inequality at workplace?
a) Yes
b) No
Q3) What is the impact of gender inequality on your performance level?
a) Not promote female employees
b) Arise conflict
c) Increase absenteeism
Q4) How does gender inequality affect workplace environment?
a) Discrimination in HR policies
b) Discrimination in decision making
c) Enactment
Q5) What are various causes of arising gender inequality in an organisation?
a) Male self-interest
b) Religion
c) Misogyny
Q6) Does gender inequality reduces your motivational level as well as performance at
workplace?
a) Yes
b) No
Q7) What are the issues faced by you from arisen the gender inequality in Next Plc?

a) Unequal pay
b) Women are promoted less
c) Racism
Q8) On the basis of your opinion, does gender inequality affect the productivity and
profitability of Next Plc?
a) Yes
b) No
Q9) What are the different issues arising from the gender inequality in an organization?
a) Arise conflict
b) Poor moral
c) Minimize organizational productivity
Q10) As per your opinion, does gender inequality impact negatively on your performance
level?
a) Yes
b) No
Q11) What are the different strategies used by Next Plc to protect the workplace
environment from gender inequality?
a) Drive Skills Development Equally
b) Eliminate gender based roles
c) Provide training
Q12) What benefits Next Plc can get from managing the gender inequality at the
workplace?
a) Enhance employee motivation
b) Reduce employees turnover
c) Maximise organisational productivity
Q13) Recommend ways through which the gender equality can be promote to enhance
organisational performance.
Q1) Are you aware about the gender inequality at workplace? Frequency
a) Yes 30
b) No 10

Q2) Do you ever faced the gender inequality at workplace? Frequency
a) Yes 15
b) No 25
Q3) What is the impact of gender inequality on your performance
level?
Frequency
a) Not promote female employees 12
b) Arise conflict 15
c) Increase absenteeism 13
Q4) How does gender inequality affect workplace environment? Frequency
a) Discrimination in HR policies 10
b) Discrimination in decision making 10
c) Enactment 20
Q5) What are various causes of arising gender inequality in an
organisation?
Frequency
a) Male self-interest 15
b) Religion 10
c) Misogyny 15
Q6) Does gender inequality reduces your motivational level as well as
performance at workplace?
Frequency
a) Yes 35
b) No 15
Q7) What are the issues faced by you from arisen the gender
inequality in Next Plc?
Frequency
a) Unequal pay 20
b) Women are promoted less 15
c) Racism 5
Q8) On the basis of your opinion, does gender inequality affect the
productivity and profitability of Next Plc?
Frequency
a) Yes 30
b) No 10
Q9) What are the different issues arising from the gender inequality in Frequency

an organization?
a) Arise conflict 12
b) Poor moral 18
c) Minimize organizational productivity 10
Q10) As per your opinion, does gender inequality impact negatively on
your performance level?
Frequency
a) Yes 32
b) No 18
Q11) What are the different strategies used by Next Plc to protect the
workplace environment from gender inequality?
Frequency
a) Drive Skills Development Equally 10
b) Eliminate gender based roles 25
c) Provide training 5
Q12) What benefits Next Plc can get from managing the gender
inequality at the workplace?
Frequency
a) Enhance employee motivation 25
b) Reduce employees turnover 5
c) Maximise organisational productivity 10
Q1) Are you aware about the gender inequality at workplace? Frequency
a) Yes 30
b) No 10

a) Yes b) No
0
5
10
15
20
25
30
35
30
10
Q2) Do you ever faced the gender inequality at workplace? Frequency
a) Yes 15
b) No 25
a) Yes b) No
0
5
10
15
20
25
30
15
25
Q3) What is the impact of gender inequality on your performance
level?
Frequency
a) Not promote female employees 12
b) Arise conflict 15
c) Increase absenteeism 13

a) Not promote female
employees b) Arise conflict c) Increase absenteeism
0
2
4
6
8
10
12
14
16
12
15
13
Q4) How does gender inequality affect workplace environment? Frequency
a) Discrimination in HR policies 10
b) Discrimination in decision making 12
c) Enactment 18
a) Discrimination in HR
policies b) Discrimination in
decision making c) Enactment
0
2
4
6
8
10
12
14
16
18
20
10
12
18
Q5) What are various causes of arising gender inequality in an
organisation?
Frequency
a) Male self-interest 15
b) Religion 10
c) Misogyny 15

a) Male self-interest b) Religion c) Misogyny
0
2
4
6
8
10
12
14
16 15
10
15
Q6) Does gender inequality reduces your motivational level as well as
performance at workplace?
Frequency
a) Yes 35
b) No 15
a) Yes b) No
0
5
10
15
20
25
30
35
40
35
15
Q7) What are the issues faced by you from arisen the gender
inequality in Next Plc?
Frequency
a) Unequal pay 20
b) Women are promoted less 15
c) Racism 5

a) Unequal pay b) Women are promoted
less c) Racism
0
5
10
15
20
25
20
15
5
Q8) On the basis of your opinion, does gender inequality affect the
productivity and profitability of Next Plc?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
30
10
Q9) What are the different issues arising from the gender inequality in
an organization?
Frequency
a) Arise conflict 12
b) Poor moral 18
c) Minimize organizational productivity 10

a) Arise conflict b) Poor moral c) Minimize organizational
productivity
0
2
4
6
8
10
12
14
16
18
20
12
18
10
Q10) As per your opinion, does gender inequality impact negatively on
your performance level?
Frequency
a) Yes 32
b) No 18
a) Yes b) No
0
5
10
15
20
25
30
35 32
18
Q11) What are the different strategies used by Next Plc to protect the
workplace environment from gender inequality?
Frequency
a) Drive Skills Development Equally 10
b) Eliminate gender based roles 25
c) Provide training 5

a) Drive Skills
Development Equally b) Eliminate gender based
roles c) Provide training
0
5
10
15
20
25
30
10
25
5
Q12) What benefits Next Plc can get from managing the gender
inequality at the workplace?
Frequency
a) Enhance employee motivation 25
b) Reduce employees turnover 5
c) Maximise organisational productivity 10
a) Enhance employee
motivation b) Reduce employees
turnover c) Maximise
organisational
productivity
0
5
10
15
20
25
30
25
5
10
M2 Merits, limitations and pitfalls of approaches to data collection and analysis.
The overall assessment analyzed the efficacy and helpfulness of knowledge obtained
from primary sources in completing an investigation. The principal disadvantage of this

procedure was that there were close questions which did not allow the respondents to
take various views of options shown. Present research is related to the quantitative approach
which has reliable results but is also disadvantageous. Present study took the investigator the
more time to ensure that accurate results were not obtained.
TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience.
THEME 1: Aware about the gender inequality at workplace
Interpretation: From the above mentioned statement there are 30 respondents which said that
they have understanding regarding the gender inequality at workplace. As per their opinion that
gender inequality is related to treating the female employees less favourable and also gives the
less responsibilities as comparison to male employees at workplace. This reduces the moral and
productivity of an organisation. Other than this, there are 10 respondents which do not have
understood in regarding the gender inequality in a detailed manner.
This question is linked with the literature review as to collecting the information from
using secondary sources such as books, journals, articles and some other sources. There has been
considered about the opinions and viewpoints of the different authors regarding the gender
inequality at workplace.
THEME 2: Ever faced the gender inequality at workplace
Interpretation: As per opinion of 15 respondents that they face the gender inequality issues at
workplace. According to them they provided the less responsibilities and not to be promoted at
the higher position through management. Management think that women employees are less
capable to perform their job responsibilities and duties. This kind of issue reduces the
motivational level of female employees and also their performance. Other than this, there are 25
respondents which said that they never face the gender inequality issue or complexities at
workplace.
THEME 3: Impact of gender inequality on your performance level
Interpretation: As per the mention graph it has been stated that gender inequality impact on the
performance level of staff members. On the basis of 12 respondents that the main impact of

gender inequality that they face is not to be promoted the female employees at the highest
position. This develops the negative impact on performance level of the female staff members.
On the basis of 15 respondents that gender inequality arise the conflict at workplace among the
male and female employee as female employees do not able to focus on achieving the set
objectives by the top management. There are remaining 13 respondents which said that gender
inequality increase absenteeism of the employees which are less treated through management.
This theme is related to the literature review. Under this, information has been collected
through using the secondary sources like journals articles, library sources and others. There has
been considered the different opinions and points of the authors regarding impact of the gender
inequality on employee’s performance level in a detailed manner.
THEME 4: Gender inequality affect workplace environment
Interpretation: As per opinion of 10 respondents that gender inequality impact workplace
environment by make discrimination in the HR policies. In relation to this, there is less
importance given to a point or higher the female employees as comparison to male. This kind of
issues develops the negative impact on the reputation and Goodwill of an organisation. On the
basis of 10 respondents that discrimination in the decision making is also the negative impact of
gender inequality and this effective working environment. Other than this, there are 20 remaining
respondents which are agreeing with enactment issue.
THEME 5: Causes of arising gender inequality in an organisation
Interpretation: As per the above-mentioned graph. It has been stated that there are different
causes of arise in the gender inequality at workplace. On the basis of 15 respondents that male
self-interest is a main cause of arising gender inequality. It develops the negative impact on the
performance level of staff members and also not to be treated fairly. There are 10 respondents
which are agreeing with religion based cause which arise per gender inequality. At workplace
the people belongs to different religion or not treated fairly or positively at workplace. 15
remaining respondents which are agree with Misogyny.
THEME 6: Inequality reduces your motivational level as well as performance
Interpretation: On the basis of 35 respondents that gender inequality minimises the
motivational level of the employees at workplace. In the gender in equality management do not
give the equal treatment to all the staff members as per their job roles and responsibilities.

Management make the biasness among the female and male gender and also gives less
responsibilities to female gender equal to the male. This kind of issue develops a negative impact
on the job performance of female staff members and also increases the absenteeism at
workplace. There are 50 respondents which said that gender inequality does not this is the
motivational level of employees performance in an organisation.
THEME 7: Issues faced by you from arisen the gender inequality in Next Plc
Interpretation: It has been stated from the above mention statement that there are different
issues faced by staff members from the gender inequality in Next PLC. As per your opinion of
20 respondents that unequal pay is a main issue that faced by the employees at workplace.
Company does not give the equal to female employees is equal to the men on same job role. This
reduces the motivation of the female employees as well as their performance level reduced. On
the basis of 15 respondents that women are less promoted at workplace as comparison to men.
Company does not give the same treatment to the female employees at workplace. On the basis
of 5 remaining respondents that racism is a main issue that face through staff members at
workplace from the gender inequality.
This question is related with the literature review part. There has been discussed in
detailed manner by considering the different viewpoints of the authors and consider the previous
investigation. There has been discussing the research outcomes with stakeholders by using the
authenticated sources.
THEME 8: Gender inequality affects the productivity and profitability of Next Plc
Interpretation: As per opinion of 30 respondents that gender inequality impact on productivity
as well as profitability of the Next PLC Company. If company does not read the female
employees is equal to the main then they will not satisfied from their job role and also leave the
organisation. These enhance the employee turnover rate and tablets negative impact on the
profitability of company. There are 10 remaining respondents which are not agreeing with the
given statement.
THEME 9: Issues arising from the gender inequality in an organization

Interpretation: It has been examined from the above mentioned statement that there are serious
issues arising from the gender inequality at workplace. There are 12 respondents with said that
gender inequality arise the conflict at workplace among the Male and female employees as not to
be treated the female employees equal to the men and also not provide the equal pay at same job
role to them. There are 18 respondents which said that gender inequality as they are not
performing job responsibilities in an effective manner. There are 10 respondents and according
to them gender inequality reduces the productivity of an organisation as the female staff
members leave company and employee turnover rate.
THEME 10: Gender inequality impact negatively on your performance level
Interpretation: As per opinion of 32 respondents that gender inequality develops the negative
impact on the performance level of staff members. According to them, gender inequality arise
the complexities at workplace and minimise the performance level of the female staff members
at workplace because management does not get the equal treatment to them as equal to the man.
There are 18 remaining respondents which are not agree with the given statement.
THEME 11: Strategies used to protect the workplace environment from gender inequality
Interpretation: As per the above mentioned graph that there are different strategies which are
mainly used to company to protect workplace environment from the gender inequality issue.
There are 10 respondents which said that drive the skills development equally at workplace is
one of the effective ways to protect workplace from the gender inequality. It is necessary to
develop the skills of male and female employee’s equality at workplace. There are 25
respondents with said that there is a need to complete to eliminate the gender based role and also
give the similar job opportunities to male and female employees at workplace. There are 5
remaining respondents agree with give the training to Staff members so that their skills and
knowledge can be enhanced.
THEME 12: Benefits Next Plc can get from managing the gender inequality
Interpretation: There are 25 respondents which said that from managing the gender inequality
at workplace then employees will get motivated. On the basis of 5 respondents that managing the
gender inequality at workplace is helpful in minimise the employees turnover as employees will

sustain at workplace for long period of time. There are 10 remaining respondents which are
agreeing with the enhancing organisational productivity.
M3 Coherently and logically communicate outcomes to the intended audience, demonstrating
how outcomes meet set research objectives.
In this present research, overall research outcome is effectively shared with the intended
audience by means of a meeting in which all results are illustrated by a power point presentation.
This would explain to the stakeholders the efficiency of the achievement of results for each and
every goal. In addition, future recommendation has been clarified collaboratively its conclusion.
TASK 4
P6 Reflection on effectiveness of research methods applied for meeting objectives of the
business research project
Present study includes the aspect needed for research methodology to play the necessary
role in better carrying out research activities. Data collection is recognized as the required
component and the whole research activities are based on data obtained from an investigator. In
this, both primary and secondary data collection methods are used by me. I used primary data to
help design questionnaires. Questionnaire is a great way to gather reliable and accurate data from
various respondents through the completion of questionnaires. There are various questions
related to the questionnaire. In the research paper, like papers, blogs, magazines and many other
sources I used the secondary approach for collecting the data related to specific subjects. I used
quantitative methods of research in this research and the researcher performed research in depth.
For the collection of the data, the researcher used questionnaire for the primary method of an
investigation. Once the data has been compiled, I analysed the data efficiently using content
analysis techniques. On the basis of this time frame, I carried out all activities of research in an
effective manner.
P7 Alternative research methodologies and lessons learnt in view of the outcomes.
Alternative methodologies are available and used to perform a better and more efficient
investigation. I used the questionnaire method to get various points of view from people in order
to perform an investigation. A researcher may use interviews in which a researcher asks
respondents rather than a questionnaire. Therefore, an interview is an alternative to an

investigation. It will help to achieve better results. An investigator uses the primary source
questionnaire method to know different people's opinions about a particular topic. As
comparison to questionnaire, interview is more costly and more time taking methodology. So, for
conducting present investigation I used questionnaire as it helps in provide the reliable and better
outcomes with in less time period.
M4 Critical reflection and insight that results in recommended actions for improvements and
future research considerations
As per my experience with conducting present investigation, I can conclude that the use
of the interview technique will certainly help me in more productive study, but it can be said at
similar time that respective process would also take more time as I have to communicate
individually with all respondents to obtain the relevant information. Overall, I could collect
needed information on potential research topics by using the interviewing process.
CONCLUSION
It has been concluded from the above mention report that gender inequality develops the
negative impact on employee’s performance as well as productivity of an organisation. In the
gender inequality, management gives the less job responsibilities and promotional opportunities
to female workers as comparison to men. This kind of issue develops the negative working
environment, reduce the morale of female staff members and enhance employee turnover rate.
Company needs give the equal job opportunities to the female workers as equal to men by
removing the gender inequality issue.
RECOMMENDATIONS
There are some recommendations regarding gender inequality given below:
 It has been recommended that Next PLC should eliminate the gender based roles and
provide the equal job responsibilities as well as opportunities to the female employees as
equal to the mail. This will help in enhance their motivation level as well as performance
at workplace
 Company needs to provide training to the staff members about providing the knowledge
regarding the gender inequality and its consequences at workplace. If any person arise

gender inequality at workplace then management should take the strict action against it
and find the effective ways to remove the gender inequality at workplace
 It is necessary for company to give the equal pay to female employees is equal to the
male which work at similar job role in an organization.

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