Chapter 4 Data collection and analysis

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research proposal.................................................................................................................1
LITERATURE REVIEW................................................................................................................2
2.1 Introduction...........................................................................................................................2
2.2 Literature review...................................................................................................................2
CHAPTER 3: METHODOLOGY...................................................................................................4
3.1 Research Approach...............................................................................................................4
3.2 Methodologies.......................................................................................................................4
CHAPTER 4: DATA COLLECTION AND ANALYSIS .............................................................5
4.1 Data collection......................................................................................................................5
4.2 Data analysis, presentation and discussion...........................................................................5
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................17
5.1 Conclusion...........................................................................................................................17
5.2 Recommendations...............................................................................................................17
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................18
6.1 Reflect on research methods...............................................................................................18
6.2 Research methods that could have been used.....................................................................18
6.3 Areas for further research....................................................................................................18
REFERENCES..............................................................................................................................19

TITLE: Managing cultural diversity in the workplace.
CHAPTER 1: INTRODUCTION
1.1 Research proposal
1) Overview of project
Cultural diversity is quality of the various cultures as opposed to global monoculture and
culture homogenization. Developing the cultural competence outcome in ability to be
communicate, understand and also communicate with the people across culture as well as work
with the different schedules and cultural beliefs. The cultural diversity at workplace is when
organisations are open to recruiting staff members from all sorts of the various backgrounds.
When the firms hire and sustain diverse pool of employees, this brings regarding various
advantages to firm and staff members. The culturally diverse employees have the various
thoughts, values, customs, traditions and opinions. H&M is Swedish multinational clothing
company and this is known for fast fashion clothing for women, men, children and teenagers.
This company is value driven and want to be lead way to inclusive world (Ang and Van Dyne,
2015). Score of H&M about diverse employees is 72/100 across the different culture categories
that placing in top 25% of organisations with more than 10000 staff members for diversity score.
Background of project
The cultures are mainly formed within ethnic groups and the nationalities which occur
within educational level and lifestyles. This is necessary for the business firms to acknowledge
many kinds of cultures which exists itself. The managers should find out the different ways to
assure that culture of staff members are respected to give working environment. Diversity and
inclusion are necessary as they are helpful in attracting talent, enhancing innovation and
facilitating better opportunities for company to be outperform them more homogeneous.
Diversity at workplace is necessary for staff members because it manifests itself in developing
better reputation for firm, leading to enhanced profit level and also develop opportunities for
staff members. H&M is value driven organisation that want to lead way to inclusive as well as
sustainable world. In this company, female staff members have rated team and benefits as high
categories which scored. It is committing about maintaining inclusive workplace. H&M
company promotes equality and diversity and also not tolerate any discrimination. This is
committed to following applicable labour and also employment legislations which operate.

2) Research Aim and Objectives
Aim
“To determine impact of cultural diversity on organisational behaviour.” A study on
H&M.
Objectives
 To examine importance of cultural diversity at workplace.
 To determine the different ways for managing cultural diversity in H&M.
 To identify impact of cultural diversity on organisational behaviour.
Questions
 What is the significance of cultural diversity at workplace?
 What are various ways used by H&M to manage the cultural diversity?
 What is the impact of cultural diversity on organisational behaviour?
3) Reasons for choosing research project
The reason behind conducting research project is that it gives the basic knowledge
regarding cultural diversity and its impact on the organisational behaviour. From conducting an
investigation, skills and understanding of researcher will be enhanced so that it can not face any
issues in future (Banks, 2015).
4) Activities and Timescales

LITERATURE REVIEW
2.1 Introduction
Literature review is explicit, reproducible and explicit method for determining and
examining existing body of the recorded work that produced through an investigator. In
conducting present report, secondary source of data collection has been used by consisting
different sources like websites, journals, articles etc.
2.2 Literature review
Importance of cultural diversity at workplace
As per the opinion of Sophie Deering (2020) Cultural diversity is an existence of variety
of the ethnic or cultural groups within society. At workplace, cultural diversity is result of values,
practices and traditions of staff members on the age, gender, race and religious. The cultural
diversity helps in create innovation because people of the various working style, backgrounds
and experiences which can be born from bouncing the ideas off to the each other and also giving
the feedback. The cultural diversity is helpful in develop the talent pool. Firm that embraced the
diversity will be helpful in attract the large number of people to vacant job positions and it will
be viewed as progressive for the company.
Different ways for managing cultural diversity in H&Ms
According to Bridget Miller (2020), Diversity can be beneficial for employer in several
ways. Having the diverse staff members in a group helpful in assure that there will be wide
spectrum of backgrounds and ideas which help H&M to have the innovative ideas. There are
some various ways of managing the cultural diversity in H&M given below:
Focus on retention- H&M company find that it is able to attract the diverse applicants
set but organisational culture remains the homogeneous because of high turnover rate for some
of the groups. There is a need to H&M to focus on the retention efforts so that it can help in
enhance organisational productivity.
Pay attention to organizational culture- At workplace, there will be actions and attitudes
which end up dividing workforce and welcome some groups. These all will require to maintain
diversity in workforce.
Impact of cultural diversity on organisational behaviour