The Importance of Motivation in the Workplace and How It Moves Employees

Dissertation – Proposal
(The importance of motivation in the
workplace and how it moves employees)

Cover page:
 Student name
 Student ID
 Proposed research title
 Name of the university
 Submission date

Table of Contents
Chapter 1: Introduction ...................................................................................................................4
Chapter 2: Literature Review ..........................................................................................................6
Chapter 3: Research Methods and Methodology ............................................................................8
Chapter 4: Conclusion....................................................................................................................11
Chapter 5: References and Bibliography.......................................................................................12

Chapter 1: Introduction
Talk about the topic
Employee motivation is known as the key to success of an organisation. It is basically the
level of commitment, energy and drive that an organisation's employees bring to the role every
day. Without it, organisations experience decreased productivity, lower levels of results and it is
likely that the organisation would fall short of reaching significant objectives too. But employee
motivation does not come easily because it is something that leaders of the workplace need to
monitor and nurture. In simpler words, employee motivation is the level of innovation, energy
and commitment that staff of an organisation hold during the working days. Improving and
maintaining employee motivation could be a issue for companies, as not every operation or
activity would be of excitement and interest to those who should complete it. Hence,
organisations should work to finds ways to keep up with the levels of motivation among their
staff (Ivy, 2018). The current investigation focuses at taking out data about the significance of
motivation in the workplace for encouraging them to retain in the same company. The chosen
organisation for the current research is H&M. H&M is a Swedish multinational clothing
organisation. The headquarters of the company is situated in Stockholm. It is famous for fast
fashion clothing of teenagers, children, men and women. It is operating in more than 74 countries
and has more than 5000 stores under the different brands of the company.
Significance of the topic
The current research is very important because it carries out information about the
importance of motivation in the workplace and the way it moves employees within organisation.
In this modern time, motivating employees is necessary so that they can be retained in the
organisation for longer period of time. This report focuses at carrying out piece of information
about the strategies of motivation used by company to encourage employees and the challenges
faced by company while encouraging workforce (Giertz-Mårtenson, 2020). Hence, this report
can be used by organisations, firms, researchers and professionals for encouraging their
workplace . H&M is the company which is continuously growing and developing so in order to
attain the high quality, less time and higher achievements and production and keep managing it,
workforce has to be satisfied and motivated. So, the current study would examine the most used
and considered motivation theories, motivation approaches and the impact of it on performance
of employees and productivity of the business.