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Proposal Report on Role of Digital Marketing in Hospitality

   

Added on  2020-10-05

9 Pages2403 Words468 Views
Proposal Report on Role of Digitalmarketing in hospitality industry

Table of ContentsINTRODUCTION...........................................................................................................................3Background:................................................................................................................................3Context: ......................................................................................................................................3TITLE: .......................................................................................................................................3Aim: ...........................................................................................................................................3Objective: ...................................................................................................................................4RESEARCH QUESTION ..........................................................................................................4Rationale of conducting the report: ............................................................................................4LITERATURE REVIEW ...............................................................................................................4ResearchMethodologyofdigitalmarketingthehospitalityindustry..............................................6Researchphilosophy-.................................................................................................................6Researchmethod–.....................................................................................................................6Researchapproach-....................................................................................................................7Datacollection–........................................................................................................................7Datasampling-...........................................................................................................................7REFERENCES...............................................................................................................................8

INTRODUCTIONHospitality industry provides facilities of leisure, foods and relax. It includes restaurants,hotels and beverages providing industries.This project report will provide the main idea behinddigital idea that will helpful in clearly analyzing the role of digitization in Hospitality industries.The purpose of this proposal report is to conduct a study in order to achieve a digital marketingbase for promoting various different kind of hospitality industries. This report is based on HiltonHotel in order to increase the number of customers in hotel. This project will mainly provide aproper strategy for promoting digitization in the field of marketing this report will help inundertaking actions that lead to the development of digital marketing agency which tends toattract increase the number of visitors in Hilton hotel.Background:Internet has revolutionized the communication which have helped individuals and organizationsin overcoming the time constraints which in turn allow consumer and hospitality companies toconnect around the world (Ayob,Wilson-EveredandMcGrath,2017). According to a survey,influence of digital marketing plays a important role in improving the current profitability of theHilton HotelContext:Digital marketing will enable the Hilton Hotel to advertise its products and it will alsohelp in developing strong relations with consumer and specially helpful in identifying targetedfeatures that help in improving the good as and services of Hospitality industry. This researchwill also enable the company to observe consumer demands and implementation of newtechnology in company will also help in identifying the latest trends of the society.TITLE:To analyze role of social media in building strong customer relation. A case study onhospitality sector. Aim: This project is aimed at designing and developing a digital way to allow the company todeal and communicate with the world using a social media platform that will improve thecustomer relation and in turn it will also help in increasing the popularity and status of the Hiltonhotel in society.

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