Effect of Eco-Friendly Initiatives on Consumer Decision Making in Choosing Hotels

This research aims to investigate the effect of eco-friendly initiatives and policies on consumer decision making in choosing hotels, with a case study on Holiday Inn Hotel. The study will explore the significance of improving sustainability in the hospitality sector, examine the tactics and initiatives adopted by Holiday Inn to attract consumers, identify the challenges faced by the hotel in influencing consumer choices, and suggest methods for enhancing the hotel's consumer base. The research will utilize proper research methods and conduct both primary and secondary research.