research project

Please follow the assignment brief

Online Banking and Customer
satisfaction – A case study on
Lloyd Bank
(TASK 3)

Content
 Aims and Objectives
 Graphical Presentation
 References

Aims and Objectivbes
Aim: “To examine how online banking affect customer satisfaction in banking
medium – A case study on Lloyd bank”
Objective: Certain objectives which used to craft on Lloyd Bank case study are
define and describe as follow:
 To review the literature on online banking and customer satisfaction of
Lloyd Bank
 To conduct a primary study on online banking and customer satisfaction
of define organisation
 To recommend how Lloyd could use online banking in order to increase
profit or customer satisfaction

Graphical Presentation
 For every research study or a project, there is a need to understand or
estimate the outcome in better and determined manner.
 This result in drawing beneficial and effective outcome so that suitability
of study used to get done.
 Hence, there is a need of appropriate action plan and suitable working so
that each and every outcome could get accomplish.
 One of an appropriate and suitable technique for analysing the outcome
is interpretation and graphical presentation.

Theme 1:Online banking medium is appropriate by
Lloyd Bank
Yes No
0
2
4
6
8
10
12
14
16
15
5

Theme2:Online banking is supportive in order to
enhance customer satisfaction
Agree Disagree
0
2
4
6
8
10
12
14
14
6

Theme 3:Online banking medium mode
16
4
Mobile Application
Internet transfer

Theme 4:One of a easy mode of payment or
receiving of money
18
2
Satisfied
Not Satisfied

Theme 5:Lloyd banking is secure for transferring
money
Yes No
0
2
4
6
8
10
12
14
16
18
18
2

References
 Ali, M. and Raza, S. A., 2017. Service quality perception and customer
satisfaction in Islamic banks of Pakistan: the modified SERVQUAL
model. Total Quality Management & Business Excellence. 28(5-6).
pp.559-577.
 Amin, M., 2016. Internet banking service quality and its implication on
e-customer satisfaction and e-customer loyalty. International journal
of bank marketing. 34(3). pp.280-306.
 Ayo, C. K. and et. al, 2016. E-banking users’ behaviour: E-service
quality, attitude, and customer satisfaction. International Journal of
Bank Marketing. 34(3). pp.347-367.

Thank You