Request for Ethical Approval for Students on Taught Programmes

Request for ethical approval for students on taught programmes
Please complete this form and return it to your supervisor as advised in your module handbook.
Feedback on your application will be via your supervisor or co-ordinator.
Title of proposed research study
The impact of E-marketing on Consumer Purchase Decision-making process. A
case study on Baleno company
Supervisor Comments
Are the ethical implications of the proposed research
adequately described in this application?
Yes  No 
Does the overall study have low, moderate or high risk in
terms of ethical implications?
Low  Moderate  High 
Does the study method describe a process of research that
is ethically sound?
Yes  No 
Signatures
The information supplied is, to the best of my knowledge and belief, accurate. I clearly understand
my obligations and the rights of the participants. I agree to act at all times in accordance with
University of Derby Policy and Code of Practice on Research Ethics:
http://www.derby.ac.uk/research/ethics-and-governance/research-ethics-and-governance
Signature of applicant
Date of submission by applicant
Signature of supervisor
Date of signature by supervisor
For Committee Use Reference Number (Subject area initials/year/ID number)......................
Date received.................. Date approved ................ Signed...........................
Comments
Revised Jan 2012

1. What is the aim of your study? What are the objectives for your study?
The aim is to analyse impact of E-marketing on Consumer Purchase Decision-
making process. A case study on Baleno company
Objectives are :-
To evaluate role of e marketing on consumer purchase decision making process.
To identify factors affecting consumer purchase decision process.
To analyse trends in e marketing
To recommend ways the E-marketing used by Baleno company to better target its customers
2. Explain the rationale for this study (refer to relevant research literature in your response).
This study is been conducted to analyse how e marketing is impacting on consumer purchase decision
process. This is because there exist a gap when customer buy products from physical store by viewing ads
on newspapers, TV, etc. and when they view it on social media. There are many reason due to which
consumer decision is influenced. So, this topic will help in finding reason or factors due to which there is
impact on decision making process. However, people are preferring e marketing as tool to gather info and
data.
3. Provide an outline of your study design and methods.
Research design - Descriptive design is used to as it will enable in analysing in depth about how e marketing is
influencing consumer purchase decision.
Research method- in this quantitative research method will be used and questionnaire method is used.
4. Please provide a detailed description of the study sample, covering selection, sample profile,
recruitment and if appropriate, inclusion and exclusion criteria.
Sample – here, random sampling method will be used to select participants. The sample size will be 20
employees of Baleno company
5. Are payments or rewards/incentives going to be made to the participants? Yes  No 
If so, please give details below.
Revised Jan 2012