Research Project Assignment - Benefits and Drawbacks of Global Business Environment
Added on 2020-10-22
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Research Project
Table of Contents
TITLE: Benefits and drawbacks of global business environment formultinational organisationSECTION 1: INTRODUCTION 1.1 Purpose of researchThe main purpose of this research is to develop knowledge of business organisations sothat they could operate their operational activities in international market in effective manner.Globalisation is considered as the emerging topic that develops numerous of benefits for small aswell as large scale in terms of profitability as well as growth. The significance of this study is toexamine the main advantages and drawbacks of the global business environment where anorganisation expand their business operations and its purpose in order to achieving with goalsand target. The project will also work as the base which will provide guidance to otherinvestigator to conduct deep knowledge on the same topic effectively. The study is supported onMarks and Spencer which is a major British international retail organisation and its headquarteris situated in Westminster, London which elaborate in merchandising variety of wearable,domestic production and luxuriousness commodity. 1.2 Research ObjectivesThe research aim for current study is “To identify the benefits and drawbacks of globalbusiness environment for multinational organisation”. A case on M & S.Research ObjectivesTo understand the importance of globalisation in increasing business growth. To analyse the benefits and drawbacks of globalisation for an organisation. To evaluate various strategies through which Marks and Spencer can easily expand theirbusiness operations at international level. Research QuestionsWhat is the importance of globalisation in increasing business growth?What is the benefits and drawbacks of globalisation for an organisation?What are the various strategies through which Marks and Spencer can easily expand theirbusiness operations at international level?
1.3 InterventionInvestigator has gone through all legislation and norms associated with the investigationin order to complete it in an ethical manner. Usage of this intervention has supported researcherin drawing valid outcome towards research topic. Also, it has also helped researcher in remainingsafe from various issues that could occur while investigating over particular topic.1.4 Reasons for choosing this researchGlobalisation is emerging topic which increases curiosity of all individual to upgradethere knowledge on the same so that they gain maximum benefit from it. This is the firstand foremost reason for selecting this research topic as it demand at marketplace is veryhigh and research can provide base knowledge to all multinational companies throughwhich their performance can be improved in effective manner.Another reason behind choosing this research topic is that researcher can easily scorehigher grades in his/her academics as this topic is valuable and knowledgeable for all.1.5 Personal reasonsPersonal interest of investigator for conducting this investigation is to improvise ownknowledge and skills. Conducting investigation on such topic includes various activities likegathering information, choosing respondent, using different methodology, interaction withnumerous of people and many more. It can be said that all of them collaborative contributes inthe enhancement of skills and knowledge of investigator.1.6 Principal outcomeThe term globalisation refers to tool that assist businesses in reaching with wantedcustomers willing to approach their feasible goods. This will help them in studying andexamining various buyers needs and wants as per this they are make proper modifications. It isused for adopting various strategies and methods that can helpful in acquiring accurateconsequence or outcomes. There are various advantages of globalisation which assist firm inproviding large number of employment opportunities. Along with this, globalisation aid Marksand Spencer in order to attract national as well as worldwide buyers. As globalisation increases,there are more and more organisation which are setting up their enterprise in another nation. Thiswill assist in enhancing business growth and sales level. In terms of growing globalisation,
various large scale companies that are develop and build businesses in different companies.Thus, it will increases employment opportunities in places where people redeem themselves.1.7 SummaryGlobalisation refers to the communication of business organisation, people, governmentbeyond national boundaries for the common motive of development. It occurs from financialdealing, commerce, political relation, manufacture and others. More innovations or innovativetechnologies in transformation and interaction at international level contributes in growth. Thiswill assist in increasing employment opportunity with the help of globalisation at different placesthat is pertained by themselves (Noe, 2017). Individual can approach for better jobs from theirnative. Marks and Spencer required to adopt such method and techniques which aid them ingetting high financial gain in improved way.SECTION 2: LITERATURE REVIEWIt refers to scholar paper that represents relevant information related to research topic. Itis refer as simple summary which generally used in company's structure and also furthercombined with the brief and stated topic. In this section, there are different writers and learnerswho are given their reviews and thoughts about investigation topic or theme (Herrera, 2015). It isconsidered as a secondary tool which are not utilised to record new and real enquiry of work. Importance of globalisation in increasing business growthFrom views presented by Noe, (2017) Globalisation refers to the most essential conceptthat have contributed in the business growth of corporate world. The concept of mainlybeneficial for large scale companies because they are having good financial background whichsupports in expanding business at international scale. It is actually termed as the integration ofbusiness entities, individual and government so that they can develop effectively with the supportof one another. Business expansion at global scale also allows companies to access advancedtechnology, more number of customers, better resources etc. in order to maximise theirprofitability. Globalisation can be defined as the integration of the world's people, governmentand firms. In modern time period, globalisation is mainly the result or outcome of closer level inworldwide trade which is called as bilateral trade agreements. Globalisation affects on all facetof respectiveexistence which includes food, belief, conveyance, communication, clothing andmusic. It is important for increasing employment opportunities which help country people in
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