The Benefits and Drawbacks of Global Business Environment

Research Project

Table of Contents
TITLE: “The benefits and drawbacks of global business environment”. .......................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of research..................................................................................................................3
Background of research...............................................................................................................3
Significance of research..............................................................................................................3
Research Aim..............................................................................................................................3
Research Objectives....................................................................................................................3
Research Questions.....................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................5
Importance of globalisation in increasing business growth........................................................6
Benefits and drawbacks of globalisation for an organisation.....................................................6
Various strategies through which M&S can easily grow their enterprise operations at
international level........................................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
Type of research..........................................................................................................................8
Data collection............................................................................................................................9
Research Philosophy...................................................................................................................9
Research approach....................................................................................................................10
Research Strategy......................................................................................................................10
Ethical consideration.................................................................................................................11
Sampling...................................................................................................................................11
Identifying population and research site...................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 5: RESEARCH OUTCOMES ...................................................................................21
Covered in PPT.........................................................................................................................21
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................21
Conclusion.................................................................................................................................21
Recommendation.......................................................................................................................22
REFERENCES..............................................................................................................................23
Appendices.....................................................................................................................................24

TITLE: “The benefits and drawbacks of global business environment”.
CHAPTER 1: INTRODUCTION
Overview of research
Globalisation specify as the communication of an economic system with all another
economies in the international level. This type of action occurs from financial dealing,
commerce, political relation, manufacture and many more. With the advancement and invention
of new or innovative technologies in the field of transformation and interaction through
globalisation. This will assist in increasing employment opportunity with the help of
globalisation in different places where people redeem themselves (Noe, 2017). People get better
job without having to move from one nation to another to find better job.
Background of research
The study is supported on Marks and Spencer which is a major British international retail
organisation and its headquarter is situated in Westminster, London which elaborate in
merchandising variety of wearable, domestic production and luxuriousness commodity. It is
listed on the London stock exchange which is constituents in the FTSE 100 index. M&S was
established in the year of 1884 by Michael Marks and Thomas Spencer in Leeds (Namada,
2018). An organisation start to sell branded goods such as Corn flakes in the year of 2008.
Currently, there are around 979 stores which are operated and regulated in the UK country and
they are sell branded products in the market place.
Significance of research
The significance of this study is to examine the main advantages and drawbacks of the
global business environment where an organisation expand their business operations and its
purpose in order to achieving with goals and target. For this, researcher can enhance their skills
and knowledge which are helpful in upgrading their information.
Research Aim
Aim: “To identify the benefits and drawbacks of global business environment for multinational
organisation”. A case study on Marks and Spencer.
Research Objectives
 To understand the importance of globalisation in increasing business growth.

 To analyse the benefits and drawbacks of globalisation for an organisation.
 To evaluate various strategies through which M&S can easily expand their business
operations at international level.
Research Questions
 What is the importance of globalisation in increasing business growth ?
 What is the benefits and drawbacks of globalisation for an organisation ?
 What are the various strategies through which M&S can easily expand their business
operations at international level ?
Gantt chart
A Gantt chart is a graphical representation which help in describing and explaining
research project which clearly shows the relation between existing activities and functions in
better manner. It demonstrate regarding the vertical axis in which there are various list relates to
all tasks that can be performed effectively. The horizontal axis presents in given time period. It
will indicate the start and end date in which report has been completed.

CHAPTER 2: LITERATURE REVIEW
A literature review describe about the published facts and figures which are associated
with research topic. It is refer as simple summary which generally used in organisational
structure and it is combined with both brief and concise concept. In this section, there are
different writers and learners who are given their reviews and thoughts about investigation topic
or theme (Herrera, 2015). It is considered as a secondary tool which are not utilised to record
new and real enquiry of work.

Importance of globalisation in increasing business growth
According to the view of Laszlo and Cescau (2017) In the age of globalisation, it is easy
for large corporate businesses with the deep pockets in order to expand the company in the world
and it will create a presence in every city. Globalisation is the procedure of worldwide
combination and combination occurs from the interaction of the international thoughts, opinion
and other factors of civilisation. The advancement of conveyance and telecommunication
structure which includes growth of the telecommunicate and its generation the network. It is the
leading component in globalisation which generate advance interdependency of economical and
ethical actions. Globalisation can be defined as the integration of the world's people, government
and firms. In modern time period, globalisation is mainly the result or outcome of closer level in
worldwide trade which is called as bilateral trade agreements. Globalisation affects on all facet
of respective existence which includes food, belief, conveyance, communication, clothing and
music. It is important for increasing employment opportunities which help country people in
performing good work. Marks and Spencer spread out their enterprise transaction and its
functions in order to increase aid of number of group.
As globalisation increases, there are number of organisation which are establish their
business enterprise in another nation. This will assist in enhancing business growth and sales
level. People get more occupation without having to relocation to different nations in searching
of improved business. With the increasing in free trade which has invest more money in
developing countries so they can easily achieve with desirable goals effectively (Lazzarini,
2015). An organisation can easily transfer their information and data in order to achieving
potential income and revenue. They are share vital information between an individual and
corporations at a very fast rate. It is provide facilities in order to increasing ease of transporting
people and desired goods. Marks and Spencer can expand business operations in another country
which help them in acquiring attention of customers who are buy their products.
Benefits and drawbacks of globalisation for an organisation
As per the view of Rugman and Verbeke (2017) globalisation is the procedure which help
with communication and interacting with people, government and organisation in all over the
world. It refer as the action of an economic system with all different system of the global area.
This type of communication can be conduct from business dealing, politics, commercialism,
industry and many more. With the innovation and invention of new application in the field of