Importance of Talent Management (Doc)

Research Project

Table of Contents
Table of Contents.............................................................................................................................2
Title of the project:..........................................................................................................................3
“To analyse the importance of talent management in order to raise the productivity and
performance of employees in the Cairn hotel”................................................................................3
Chapter 1: Introduction....................................................................................................................3
Introduction of the research:........................................................................................................3
Background of the project:..........................................................................................................3
Statement of the research:............................................................................................................3
Research Aim:.............................................................................................................................4
Objectives of the research:...........................................................................................................4
Research Questions:.....................................................................................................................4
Purpose and scope of the research:..............................................................................................4
Rationale for the research topic:..................................................................................................4
Gantt chart and Work breakdown structure:................................................................................5
Chapter 2: Literature Review...........................................................................................................7
Concept of talent management....................................................................................................7
Requirement of talent management within Cairn Hotel..............................................................8
Different ways used by human resource management for talent management...........................8
Chapter 3: Research Methodology..................................................................................................9
Chapter 4: Data Findings, Analysis and Discussion......................................................................12
.......................................................................................................................................................17
.......................................................................................................................................................18
.......................................................................................................................................................19
.......................................................................................................................................................20
Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................22
Reflection.......................................................................................................................................22
Recommendations..........................................................................................................................22
Conclusion.....................................................................................................................................22
REFERENCES..............................................................................................................................23

Books and Journals....................................................................................................................23

Title of the project:
“To analyse the importance of talent management in order to raise the
productivity and performance of employees in the Cairn hotel”.
Chapter 1: Introduction
Introduction of the research:
Talent management refers to a process of identifying vacant job position, appointing best
and suitable candidate, develop capabilities, skills and knowledge in order to match the required
position and than retain them for a longer period of time for attaining organisational goals and
objectives effectively (Ashton and Morton, 2005). It is defined as a commitment of a company in
order to hire, recruit and develop best and capable candidates in the company. In addition to this,
talent management involves all the work process which are associated with retaining potential
candidates within the organisation. It will further aid the managers in order to attract capable and
potential employees so that they can attain their organisational goals and objectives effectively.
In the present context of a hotel which is located in London named as Cairn, it is very essential
for them to retain their talented staff members and attract new candidates to generate more
revenue. The present research is based on requirement of managing talent in their organisation so
that they can enhance the performance and productivity of their employees.
Background of the project:
Talent management is one of the important part for every organisation as it will aid them
in retaining skilled and capable staff members within the organisation. In reference to Cairn
Hotel, it is very essential for the management team of company to manage their talented
employees in order to perform their functions in a smooth manner (Cappelli, 2009). The present
research is conducted so that the managers of hotel can understand and analyse the importance
and benefits of talent management.
Statement of the research:
Research statement of this project is that it affects the performance and productivity of
staff members. This will be proved with the help of this research that whether staff members of
the company are skilled and talented in order to attain the objectives within the given time
period.

Research Aim:
The aim of this research is “To analyse the importance of talent management in order to
raise the productivity and performance of employees in the Cairn hotel”.
Objectives of the research:
 To examine the concept of talent management
 To analyse the need of talent management within Cairn Hotel
 To examine various methods used for talent management by the human resource
management
Research Questions:
 What is the concept of talent management?
 What is the need and demand of talent management in Cairn Hotel?
 What are the various methods of talent management?
Purpose and scope of the research:
The main aim of this research is to identifying the significance of talent management in
the company. Therefore, it is very much effective and essential for each company as it gives lots
of benefits to employees and easily understand their demand as well as fulfilled their needs in a
proper times (Collings and Mellahi, 2009). On the basis of this employees can get higher
motivated and can increase their confidence in an appropriate manner.
Rationale for the research topic:
In the case of Cairn hotel which is located in London and some times this organisation is
not able to carry their consumers. This is because there are few issues which is totally faced by
this hotel, due to these reasons they are not able to give proper response to its customer's and
even not to provide better quality of services in hotel rooms. Therefore, this research will very
much effective or helpful to define the talent management concept for making better
organisation.

Gantt chart and Work breakdown structure:
Gantt chart- A Gantt chart is 2-D graphical representation that shows relationships
between activities and time consumed in a project. The horizontal axis shows estimated time of
work to be completed while vertical axis describes list of activities which are required to be
finished in set time duration. Thereafter width of bar shows start and end time which are
consumed by each task in single project (Deery, 2008). An assigned manager uses these charts
with respect to analyzing positions of work that are been allotted which have to be completed by
team member . A project could be short term as well long term oriented goals. For instance most
leaders uses Gantt chart for achieving long term goals like constructing highways roads
implemented by government .

Work break down structure – A work breakdown structure follows a systematical
hierarchical structure which distributes project goals in small sub section depending on
requirement of work to be completed specific time duration. Many project supervisor assign
various task in all teams and give guidance to each members if chances occurs of errors then
members can easily remove those error by themselves in operating activities (Dries, 2013).
There are three level in work break down structure which comprises of core, internal and
external level of project. A manager have to give emphasis on balancing incurred cost, labor and
time for finishing work. Henceforth generating revenues for assigned projects.

Chapter 2: Literature Review
Concept of talent management
As per the thought of Festing and Schäfer, (2014) talent management described as
effective utilization of capability, innovative idea, hidden skills of every individual that comes
out while performing any task that are assigned to them by leaders whereas some events are
conducted by single person in any organizations. This concept broadly gives an exposure in
recognizing hidden talent of employees which are not be viewed by anyone that could be utilized
in different assigned task. When talking about Cairn hotel there should be a separate department
of executive team who are indulged in planning various activities for their workforce despite
from routine shifts, in respect with boosting energy level for active participation of each
employee's by giving full freedom so that they can show their talents, unique ideas in front of
everyone in a team which help in creating a sense of mutual trust between each staff member
henceforth leads in building cordial relationship in work environment. There should be
systematic management for allocating talented workforce in job profile that are required for
operating effective business activities. The two way communications between each employee's
is basic step for performing every task. For achieving short term and long term goal unique
skills should be inculcated in every employee's as well adapting in working culture of hotel.

These steps taken by managers help them to get productive result for growing as well generating
high revenues for business. The changes plays a huge role in rise satisfaction level of
employee's which increase brand loyalty of hotel.
Requirement of talent management within Cairn Hotel
As per thoughts of Lewis and Heckman, (2006) there are various requirement for talent
management which helps in improving productivity of work while executing flow of operating
business activities in every organisations. If it is talked about Cairn Hotel higher authority of
the company adopts a systematic approach in order to handle talent management at the very first
step managers plan their workforce according to the requirements of task. Many managers hires
fresh talented pool of candidates therefore giving training session to existing employees for
performing specific task. The next phase include framing of strategies as well objectives which
has to be attained in set time periods. Then applies coaching session should be given by team
leaders to each employee's for getting quality results while performing any task. A manager
should implement democratic leadership style in such a manner where employee's can work
freely and innovatively use their skills when they are giving best efforts in performing a
specific activities. The other requirements include retention of quality staff, engaging each
member in different programs, an award session should take place in work culture for
motivating each workforce for acquiring short term objectives that are set by in hotels. These
steps taken by management helps in improving quality in productions of good s and services
which are offered by employee's to consumers which helps in enhancing sense of loyalty
towards brand. This initiative plays a huge role in growing business successfully and capturing
competitive advantage in hospitality industry.
Different ways used by human resource management for talent management
As per the thoughts of Nilsson and Ellström, (2012) In an organisation human resource
management plays very important role as it take care about each and every staff members
working within the company. Main aim of this department within the enterprise is to select and
recruit best and suitable candidate for the vacant job position as well as to retain their potential
employees. In the present case of Cairn Hotel, managers of the company adopt various talent
management practices within their organisation. Therefore it has been examined that with the
help of talent management company will be able to attain organisational goals and objectives in
an effective manner. There are various methods with the help of which managers can retain their

employees. These methods are training and development, flexibility in working hours, role
design and many more. With the help of effective human resources, company can enhance its
performance as well as profitability at the competitive marketplace.
Chapter 3: Research Methodology
It is a set of plan outline in order to conduct a research. There are different types of tools and
techniques which are used to gather required data and information for accomplishing the project
successfully. The two major methods used by researchers are quantitative and qualitative.
Quantitative research is used for collecting the numerical data and understanding the behaviour
of the individual (Noe and et. L 2017). Whereas qualitative research means exploring the study
for first time as well as for understanding the perception of the individuals. There are certain
process of research which are mentioned below:-
Research onion: It refers to pool of different methodology which are going to use in
order to conduct the research work. It is given by Saunder in 2007, which includes different
stages need to be covered while conducting the research.
Research design: It refers to a design procedure for analysing and collecting the data for
a specific problem. Different methods which are used for research design like exploratory,
descriptive which are used by the researcher while doing the research. This type of the research
helps the researcher to gain knowledge. It one of the important part of research without the work
design researcher cannot work properly. The data is collected through filling the questionnaire of
the respondent. Data collection is the important part of the research work.
Data collection : The raw information which is collected from the respondents or clients
is called data collection (Schuler, Jackson 2011). With the help of gathered information,
researcher will be able to identify the problems along with its solutions. There are two mainly
type of data: -
 Primary data: The data which are collected for first time and this type of research
helpful for the current studies and future study. The fresh raw information is called to be
primary data. One of the important method of collecting the data is questionnaires. This
data is collected from the individuals in the fields.
 Secondary data : The information which is collected form secondary resource of data
that is journals, books, internet, etc. this data is collected by many researchers through
various tools and techniques. The information which is based on certain objectives and

parameters. In this data collection less time consumed and it is low cost. In this data
collection sources are already available.
Research approach: It identifies the research strategies which provides different ways to
overcome research problem. Through research approach researcher can achieve the objectives as
well as deal with the upcoming problems in an effective manner. Inductive and deductive is the
two type of research approach.
Data collection method: Data collection is the basic important and essential method
which has to use in the research work. Some of the tools used by the researcher are:-
 Questionnaires: This a tool which is used to collect the information or data. With the
help of this, researcher will be able to collect authentic and useful data for their research
project.
 Interview: It refers to a method, with the help of which scholar will gather primary data
for their research. Its biggest advantage is that it will provide authentic data but on the
other hand it is time consuming and costly.
Sample size: This is being considered as one of the crucial element within the
methodology section while conducting a research on a particular topic. There are two type of
sampling method probabilistic and non-probabilistic (Scullion and Collings, 2011).
Probabilistic sampling includes random sampling whereas non-probabilistic sampling includes
gathered population which is not based on individual prospects but it is a study of group, Non-
probability sampling is cheaper and quicker then probability. But in this research probability
sampling is done by the researcher and is random sampling due to lack of insufficient of time.
Questionnaire
Q 1) Do you know about talent management ?
a) Yes
b) No
Q 2) Is there any chance for Cairn Hotel to enhance their performance with the help of talent
management?
a) Yes

b) No
Q 3) What are the benefits gain by Cairn Hotel by using talent management?
a) Retaining potential talent
b) Increase employee engagement
c) Attracting fresh talent
Q 4) Which one is the best talent management practise used by Cairn Hotel?
a) Succession planning
b) Employer branding
c) Performance management
Q 5) Do you think is there any requirement of human resource manager to focus on talent
management?
a) Yes
b) No
Q 6) What are the ways with the help of which staff members of Cairn hotel will be retained for
a long period of time?
a) Impressive Salary
b) Attractive incentives
c) Effective working conditions
Q 7) As per your opinion, what are the barriers faced by management team of Cairn hotel while
introducing talent management practices in their organisation?
a) Lack of communication
b) Lack of time
c) No availability of technology
Q 8) Do you think, with the help of talent management Cairn hotel retain their potential
employees?

a) Agree
b) Disagree
Q 9) Give recommendation to Cairn hotel in order to enhance the productivity and performance
of the employees?
Chapter 4: Data Findings, Analysis and Discussion
Questionnaire
Q 1) Do you know about talent management ? Frequency
a) Yes 12
b) No 3
Q 2) Is there any chance for Cairn Hotel to enhance their performance with the
help of talent management?
Frequency
a) Yes 10
b) No 5
Q 3) What are the benefits gain by Cairn Hotel by using talent management? Frequency
a) Retaining potential talent 7
b) Increase employee engagement 3
c) Attracting fresh talent 5
Q 4) Which one is the best talent management practise used by Cairn Hotel? Frequency
a) Succession planning 5
b) Employer branding 5
c) Performance management 5
Q 5) Do you think is there any requirement of human resource manager to Frequency

focus on talent management?
a) Yes 10
b) No 5
Q 6) What are the ways with the help of which staff members of Cairn hotel
will be retained for a long period of time?
Frequency
a) Impressive Salary 7
b) Attractive incentives 5
c) Effective working conditions 3
Q 7) As per your opinion, what are the barriers faced by management team of
Cairn hotel while introducing talent management practices in their
organisation?
Frequency
a) Lack of communication 8
b) Lack of time 3
c) No availability of technology 4
Q 8) Do you think, with the help of talent management Cairn hotel retain their
potential employees?
Frequency
a) Agree 10
b) Disagree 5
Q 9) Give recommendation to Cairn hotel in order to enhance the productivity
and performance of the employees?

Theme 1: Concept of Talent Management
Q 1) Do you know about talent management ? Frequency
a) Yes 12
b) No 3
Interpretation – According to the above mentioned graph it has been said that out of 15
respondents, 12 says that they have knowledge about the concept of talent management. Reason
behind this is that this concept is used by the managers where they work. But on the other hand
remaining 3 says that they are not aware about the concept of talent management. Reason behind
this is that they do not have highly educational background.

Theme 2: Enhancement of Performance with the help of Talent Management
Q 2) Is there any chance for Cairn Hotel to enhance their performance
with the help of talent management?
Frequency
a) Yes 10
b) No 5
Interpretation – As per above mention graph it can be stated that out of 15 respondents
10 says that with the help of talent management practice, company will be able to enhance its
performance at the competitive market place. Reason behind this is that managers will be able to
retain their potential employees. 5 says talent management practices will not help the to raise its
performance reason behind is that company is not having the knowledge about the talent
management.

Theme 3: Benefits with the help of Talent Management
Q3) What are the benefits gain by Cairn Hotel by using talent
management?
Frequency
a) Retaining potential talent 7
b) Increase employee engagement 3
c) Attracting fresh talent 5
Interpretation – Above graph represents that out of 15 respondents, 7 says that company
can retain the potential talents through talent management practices and 3 believes that company
can increase the employees also 5 respondent thinks through this management talent practises
company can attract fresh talents.

Theme 4: Talent Management Practice use by Cairn Hotel
Q 4) Which one is the best talent management practise used by Cairn
Hotel?
Frequency
a) Succession planning 5
b) Employer branding 5
c) Performance management 5
Interpretation – Above graph says that out of 15 respondents, 5 says that succession
planning is the best practises that company can be adopted. 5 thinks employers branding is also
best practises help the company to enhance the employees’ skill. And another 5 respondents
view is that performance management will guide employees of the company.

Theme 5: Human resource management need to focus on Talent Management
Q 5) Do you think is there any requirement of human resource manager
to focus on talent management?
Frequency
a) Yes 10
b) No 5
Interpretation – Above mentioned says that out of 15 respondents, 10 says that human
resources management is required to use talent management practice in the company but on the
other 5 thinks Human Resource management is not important element of the company.

Theme 6: Methods with the help of which potential employees will be retained
Q 6) What are the methods with the help of which staff members of
Cairn hotel will be retained for a long period of time?
Frequency
a) Impressive Salary 7
b) Attractive incentives 5
c) Effective working conditions 3
Interpretation- According to the above mention graph, it has been analysed that there
are some benefits with the help of which company can perform effectively. Out of 15

respondents 7 says that with the help of impressive salary managers can retain their skilled staff
members but on the basis of 5 respondents managers should provide attractive salary to retain
their capable employees. At last remaining 3 respondents thinks that managers should provide
effective working conditions.

Theme 7: Barriers faced by managers while introducing talent management practices
Q 7) As per your opinion, what are the barriers faced by management
team of Cairn hotel while introducing talent management practices in
their organisation?
Frequency
a) Lack of communication 8
b) Lack of time 3
c) No availability of technology 4
Interpretation – As per the above mention graph, it has been analysed that according to
8 respondents problems faced by the management team is lack of communication. Due to less
interaction between the employees and staff members, it is unable to gain positive advantages.
One of the main barrier faced by managers while implementing talent management practice is
that they do not have sufficient time. According to remaining respondent which are 4 in number
says that barrier for the company is that they do not have effective technology in order to adopt
talent management practice.

Theme 8: Retaining potential employees with the help of talent management
Q 8) Do you think, with the help of talent management Cairn hotel
retain their potential employees?
Frequency
a) Agree 10
b) Disagree 5
Interpretation – According to the above stated graph, it has been said that according to
10 respondent out of 15 says that with the help of talent management Cairn hotel can retain their
potential and skilled employees. But on the other hand, 5 says that it will not aid the managers in
order to retain their skilled staff members.

Chapter 5: Conclusion, Recommendations and anticipated Limitations
Reflection
In the whole process while I conducting research, I have faced lots of issues and
challenges as well as different kind of conflicts within the organisation. While finishing this
project report I created my effective communication skills and knowledge as well. Along with
this I had survey in which questionnaire filling helped me a lot and that removes my fear and
shyness. With the help of this now I can easily understand the concepts and expectation from
other people. Therefore, this research is very helpful as its reduce my fear of communication in
front of others, now I can communicate easily with other people in the society.
Recommendations
From the above discussion there are several kinds of recommendations in order to
changes the productivity of employees in the cairn Hotel London, those are listed below:
 Firstly it has been recommended that the human resource management is the very
effective and attractive part of an organisation so that this hotel should also use talent
management within the company by which they can enhance the profit and sales of an
organisation in an appropriate manner (Stahl, Björkman, and et.l 2012).
 On the basis of this, it is also recommended that this selected organisation should be
focuses on the different kind of tools and techniques in order to impress their customers
positively. This is possible while company will use talent management skills by which
they can implement on their unique strategies for running their business effectively.
Conclusion
According to the above representative report it has been concluded that, the talent
management is the high on demand in each and every organisation because its helps to
companies in order to achieve their goals and objectives in a perfect way . On the basis of this
any company can easily sustain within the market for long period of time without any issues.
Along with this, human resource management refers to the strategic management approach by
which company can design their operations and functions in a proper way. This is helpful for
organisation in order to select proper candidates with higher skilled and knowledge in order to
gain competitive advantages as well as higher sales and revenue for the future development.