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Importance of Brand Loyalty - PDF

   

Added on  2021-02-19

20 Pages5138 Words101 Views
RESEARCHPROJECT
Importance of Brand Loyalty - PDF_1
Table of ContentsCHAPTER 1 INTRODUCTION.....................................................................................................3Background of company.............................................................................................................3Statement of problem .................................................................................................................3Aim and Objectives of Research.................................................................................................4Objectives....................................................................................................................................4Research Questions.....................................................................................................................4Rational of research.....................................................................................................................5Statement of problem .................................................................................................................5CHAPTER 2: LITERARATURE REVIEW...................................................................................6Concept of Brand Loyalty...........................................................................................................6Positive Impact of Brand Loyalty on Revenue of Hilton............................................................6Importance of Brand Loyalty in Growth and Development of Organisation.............................7CHAPTER 3: RESEARCH METHODOLOGY ............................................................................1Chapter 4: Data Findings, Analysis and Discussion .......................................................................3Chapter 5: Conclusion and Recommendations..............................................................................10REFERENCES..............................................................................................................................12
Importance of Brand Loyalty - PDF_2
TITLE – To Identify the impact of product quality on brand loyalty of customer – A study onHilton Hotel.CHAPTER 1 INTRODUCTIONBrand Loyalty can be defined as a pattern of customers' behaviour which encouragedthem to make purchases of the product on regular basis. In other words, it is an essential activityfor already or newly established businesses to conduct several marketing activities so that brandloyalty of customers can be increased towards offering of organisations. Apart from that,hospitality business is defined as the combination of services that includes lodging, food oraccommodation services. Chosen area for this investigation is London, UK. Taken organisationfor completing this investigation is Hilton hotel which is a big name in hospitality sector andoffers services across the world. Managerial personnels have realised that brand loyalty of theircustomers are decreasing day by day. Due to which managers of hotel have decided to increasebrand loyalty of their customers by providing unique services to their guests during their stay.This will automatically leads their hotel towards huge profitability and customer base.Background of companyHilton hotel is a private hospitality industry that was founded in 1919 by Conrad Hilton.In current scenario, company have its 586 hotel across the world. In 1927, the first hotel ofHilton was incorporated with cold running water and air conditioned rooms. In 1959, the firstairport hotel of company was incorporated and in 2016 according to their manifesto, theirpresence was determined in across 100 nations and territories. It is also known as the largesthotel brand across the world. Their branches are situated in major locations such as near airports,popular destinations etc. Main aim of organisation is to providing unique quality in hospitalityservices so that good brand image can be maintained at marketplace (AK, 2017). Their offeringsincludes accommodation, food and beverages, Swimming pool, Parking, Playground etc.Statement of problem The hotel staff and senior managers are facing lower profitability in their operations thatwas occurred due to ineffectiveness of employees and reduced quality of products and serviceswhich are offered to customers. Because of this reason, brand loyalty of customers aredecreasing on regular basis towards the firm and its offering which is impacting upon thecustomer base and revenue figures of Hilton.
Importance of Brand Loyalty - PDF_3
Aim and Objectives of ResearchMain aim of research is “To Identify the importance of product quality on brand loyaltyof customer” A study on Hilton HotelObjectivesTo acquire knowledge regarding the concept of brand loyaltyTo determine positive impact of brand loyalty on revenue of HiltonTo identify the challenges that can be faced in enhancing brand loyaltyTo analyse the importance of brand loyalty in growth and development of organisationResearch QuestionsDo you know about the concept of brand loyalty ?What are the positive impact of brand loyalty on revenue of Hilton ?What are the challenges faced by Hilton at the time of enacting customer brand loyalty ?What are the importance of brand loyalty in growth and development of Hilton ?Gantt ChartIt is a bar chart that is used by researchers or project managers for scheduling the projecteffectively. This chart was given by Henry Gantt in 1915. this chart is used to defineinterrelationship between task activities and time frame. With the help of it, researchers caneasily complete the each activities of research in given time-frame.
Importance of Brand Loyalty - PDF_4

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