Research Project Impact of Digital Technology Over Hospitality Sector
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Added on 2020-10-05
Research Project Impact of Digital Technology Over Hospitality Sector
Added on 2020-10-05
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Research Project
ABSTRACTUnder this research, there is a detail discussion about the impact of digital technologyover hospitality sector. In addition to this, it also include the importance of digital technology inhospitality industry and challenges that Hilton hotel experienced while moving towarddigitalisation. At last, there are some recommendations provided to Hilton hotel for dealing withthe issues faced by them while digitalisation.
SUMMARYThe current research is about the impact of digital technology over hospitality sectorwhich is based over Hilton hotel. Digital technology have both positive as well as negativeimpact over the functioning of Hilton hotel. Hence,, this investigation has been performed todetermine the opportunities as well as threat which Hilton have to face during theimplementation of digital technology. While conducting this research, it has been found thatthere are number of challenges that are faced by Hilton Hotel which includes lack of expertiseknowledge, Employees pushback and security risk. For dealing with these issues Hilton has beenrecommended to offer regular training to enhance the skills of its employees, add moreencryption process to its data transfer and use cloud computing to get rid from the risk of datalost.
Table of ContentsABSTRACT.....................................................................................................................................1SUMMARY.....................................................................................................................................2CHAPTER 1: INTRODUCTION....................................................................................................11.1 Background of research:- ......................................................................................................11.2 Aims & Objectives.................................................................................................................21.3 Rationale of research..............................................................................................................21.4 Approach and Methodology:- ...............................................................................................31.5 Chapter Preview:-..................................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................4The importance of digital technologies in hospitality sector.......................................................4The impact of modern technology in Hilton Hotel......................................................................5The challenges that faced by Hilton while implementing modern process.................................6Measures to improve technological implicate for future.............................................................7CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7CHAPTER 4: DATA ANALYSIS AND INTERPRETATION ...................................................10CHAPTER 5: RECOMMENDATIONS ......................................................................................18CHAPTER 6: SUGGESTION FOR FURTHER WORK ............................................................18CHAPTER 7: CONCLUSION ....................................................................................................19REFERENCES..............................................................................................................................21
Title: “To explore the impact of digital technology in hospitality sector”. Case study based onHilton Hotel”. CHAPTER 1: INTRODUCTIONIn today’s competitive world, technologies plays a crucial role within the growth as wellas success of any organisation as it have a huge impact over the choices of customer. Digitaltechnology brings up several opportunities as well as threat for businesses in each sector. Itcontribute toward increasing the customer base or organisation approach and on other side itprovide several threat such as higher competition, process or technique obsolete etc. 1.1 Background of research:- Hospitality sector is consider as one of the fastest growing and most competitive sectoraround the world in which daily a new business starts that bring up a unique method to serve itscustomer and make them happy. This create huge competition in front of other existing playersand place a challenge for them to bring something more better service for offering them atmarketplace. This is just because of increasing the approach of digital revolution whichconstantly endeavour toward enhancing the quality of goods, services, infrastructure and otheroffers with an aim to fulfil the requirement of digital age above the expectation of customers(Saxena and Lamest, 2018). So, in order to meet these expectations players of hotel industry areusing digital technology for proving its customer augmented services which are beyond theirexpectation to keep them happy and present tough competition in front of others to grab oneanother market share.The present report is about the impact of modern technology over the operations as wellas success of Hilton hotel by providing several growth opportunity. Hilton Worldwide HoldingInc. is an American multinational company which manages a chain of hotels throughout theworld in order to provide best services to its customers. Fuelled of technology and internet poweris continuously encouraging customers to expect more in term of hospitality industry and forcoping with these challenges hotels are continuously innovating their services among whichHilton is also leading between them. Hilton hotels perform majority of its operations digitallywhich are ranging from online reservation to security purpose all the functions are performedwith the help of digital technology (Tichaawa, Mhlanga and Sicwebu, 2017). Main aim behindthis is to simplifying the life of its customers by providing them more convenient and quick1
services access that leads to maximum customer satisfaction. In addition to this, moderntechnology also in providing several mediums through which Hilton hotel can target potentialcustomer and approach them with their services to attract them. 1.2 Aims & ObjectivesAims: To explore the importance of digital technologies within hospitality sector. A casestudy on Hilton HotelObjectivesTo understand the importance of digital technologies in hospitality sectorTo analyse the impact of modern technology in Hilton Hotel.To examine the challenges that faced by Hilton while implementing modern process To recommend measures to improve technological implicate for future.Research Questions Q. What are the importance of digital technologies in hospitality sector?Q. What are the impact of modern technology in Hilton Hotel?Q. What are the challenges that faced by Hilton while implementing modern process Q. What are the measures to improve technological implicate for future.1.3 Rationale of researchMain aim behind conducting this research is to determine the impact which digitaltechnology have over the hospitality sector and ways in which it help industry in furtherdevelopment. This research help in gathering information regarding the changes that digitaltechnology bring within the operations performed within the hospitality industry and ways inwhich digital technology help in attracting and influencing the choice of customers. Byconducting this investigation researcher will be able to determine the role of digital technologywithin the success of Hilton. In addition to this, research will also help in identifying the severalchallenges that a business have to face while adopting digital technology or modern process. Bycollecting this information it become easier for the company to determine several measure thathelp in rectifying these issues. This research when used for academicals purpose help reader in increasing their knowledgeregarding the digital technology and role it plays within the success as well as development of abusiness. Further, it also help in developing an understanding regarding the several challengesthat are required to be faced by a business while performing their operations in digital world. 2
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