research project in ttm

Research Project

Aim and Objectives
Aim:
Key purpose of the present investigation is to analyse the emerging
trends in the package holidays in UK. In this respect the Thomas Cook is
considered as a organization so that subject can be evaluated in
appropriate manner.
Objectives
 To understand the concept of package holidays
 To evaluate the emerging trends in the package holidays in UK
 To identify factors that may impact development of package holidays
 To recommend ways through which Thomas Cook can improve
effectiveness of holiday package.

Methodology
 Inductive approach
 Interpretivism philosophy
 Descriptive manner
 Qualitative aspects will be considered as critical aspect.

Theme 1. People travel outstation once in 6
months
How often do you travel
outstation
Frequency Percenta
ge
Once in a year 10 20
Once in 6 months 20 40
Every month 18 36
Every week 2 4