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Research Project Introduction In the modern era travel and tourism can be considered as themostdevelopingindustrywhichhelpsincreating various benefits to the country or its economy. Research project refers as the most appropriate and best component through which organisation can analyse all merits and demerits in more effective manner. Aims and Objectives Aims: To analyse the effectiveness of technology in travel and tourism and its impact on the overall development of tourism sector. A case study on TUI Travel Plc. Research Objectives: To identify the importance oftechnology in travel and tourism sector. To analyse the various benefits derived by Travel and Tourism Sector with efficient use of Technology. To determine various measures that are adopted by TUI Travel Plc for the purpose of enhancing its revenue and productivity. To recommended various ways to TUI Travel Plc in order to maintain competitive edge in the market place Theme’s Q1) Does digital has a huge impact on the growth and development of TUI? Strongly AgreeAgreeStrongly DisagreeDisagree 0 5 10 15 20 25 30 35 40 4542 5 12 Column B Q2) What are the direct benefits that are derived by TUI Travel Plc after technological implementation in its business? Cost efficiency Higher profitability Better customers services 0 2 4 6 8 10 12 14 16 18 20 20 1515 Column B Q3) Which measures are adopted by TUI Travel Plc in order to increase its customers base? Social Media Print Advertising Media Advertising Discount Packages 0 2 4 6 8 10 12 14 16 18 20 20 101010 Column B Theme’s Q4) IN which department the use of technology is most in TUI Travel Plc? Information technology Marketing Department SalesDepartment Finance Department 0 2 4 6 8 10 12 14 16 18 20 20 10 12 8 Column B Q5) Does technological implementation within the company has increased the level of profitability of TUI Travel Plc? YesNo 0 5 10 15 20 25 30 35 40 45 45 5 Column B Q6) In your opinion the services which are offered by TUI Travel Plc is satisfactory or not? Strongly SatisfiedStrongly Not satisfied 0 5 10 15 20 25 30 35 40 45 5047 3 Column B