Role of Online Marketing in Increasing Sales and Profitability of Next Plc

RESEARCH PROJECT

Introduction
Aim:
“To assess the role of online marketing in increasing the sales and profitability
of organization”- A study on Next Plc
Objectives:
To determine the concept of online marketing
To asses the impact of online marketing on sales and profitability of Next Plc
To recommend the effective ways through which Next Plc can better develop
effective online marketing strategies

RESEARCH QUESTIONS
 What is the concept of online marketing?
 How online marketing impacts the sales and profitability of
Next Plc?
 What are the the effective ways through which Next Plc
can better develop effective online marketing strategies?

RESEARCH METHODOLOGY
Data collection:
Primary data collection:
Questionnaire
Secondary data collection:
Researches,
Journals,
Books
Online websites