Research Project

Research Project

Aim and objectives
Aim
“To access influence of technology in travel and tourism sector: A study on TUI”
Objectives
• To identify technologies used in travel and tourism industry.
• To explain advantage and disadvantage of implementing the latest technologies on
TUI.
• To determine impact of technologies on business performance of TUI.
• To suggest way to enhance profitability of the company by implementing the latest
technology.

Critical review
• According to Shin and et.al, (2018) technologies play significant role in the
business unit.
• These technologies aid in changing consumer behaviour and support in making
people positive towards the brand.
• By this way these people can spend more money in the company that can help in
improving profit of the firm significantly.
• Saraswati, Syed and Singh, (2016) stated that digital technologies are helpful in
making connection with international travellers.

Research methods
• Present study will take support of interpretivism research philosophy. By
involving theories and model scholar will be able to answers these research
questions.
• Researcher will apply descriptive research design.
• The entire study will be qualitative in nature and scholar will involve
human participants in order to gather first hand information about
technologies in travel and tourism industry

Theme 1: Number of advertisements prefer to put on
your website each day

Theme 2: Factors that have stronger influence on
customer’s choice of holiday

Theme 3: People choose to book their tickets online

Theme 4: Online website and facility to get the tickets
booked from there, serves the requirement of customers

Theme 5: Present promotional or discount offers on
TUI’s website or its social media accounts

Theme 6: Enhancement of technology have been able to improve
overall profitability of the business

Theme 7: Bring improvement in overall technological
experience of customers

Theme 8: There is any requirement of improving overall
shopping experience of customer’s of TUI

References
Pancho, A. and Afonso, C., 2018. Mobile as payment: the role of early
adopters’perceptions in mobile payment reuse intention in the travel
industry. turismo e competitividade dos destinos turísticos, pp.28.
Avilés-González, J. F., Avilés-Sacoto, S. V. and Cárdenas-Barrón, L. E.,
2017. An overview of tourism supply chains management and optimization
models (TSCM–OM). In Handbook of Research on Holistic Optimization
Techniques in the Hospitality, Tourism, and Travel Industry (pp. 227-250).
IGI Global.