This presentation assesses the impact of electronic commerce on marketing and selling activities of business, with a case study on Marks and Spencer. It explores the implications of digital technology on organizational functions and evaluates the benefits and limitations of e-commerce on retail business.

Discover how e-commerce affects marketing and selling for businesses, using a Marks and Spencer case study. Assess e-commerce's pros and cons for retail.

Impact of Electronic Commerce on Marketing and Selling Activities of Business: A Case Study on Marks and Spencer

This presentation explores the impact of digitisation on small businesses, with a case study on Mark Spencer. It analyzes the effect of digital technologies on growth and innovation, benefits of implementing digital technology, role of e-commerce, and the impact of digitisation on performance level.

Business Development

Impact of Digitisation on Small Businesses - A Case Study on Mark Spencer

PowerPoint Presentation

Leadership Management

Marketing

Data Science and Big Data

Advantages and Disadvantages of Social Media Advertising

This presentation discusses the application of theoretical and practical knowledge in developing e-commerce business models. It explores the different e-commerce business strategy models, such as B2B and B2C, and how eBay dominates the Australian market. The presentation also recommends using SWOT analysis, pestle analysis, and Porter's five force analysis to assess the effects of e-commerce on the market and competition.

E-Business and Its Application: Strategies and Models for E-Commerce

Philosophy