Research Project

start after the approval of 128764 Title of the research: To find out the social media challenges issues in relation with hotels industry

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Findings
• Recommendation
• References

Introduction
Research is the in- depth study of issue and with completing it, researcher is able to
deal with it and able to understand ways through which it is easy to deal. This
study is based on analyzing issues which arise in implementing social media
techniques in marketing department.

Research Aim
To identify the role of mobile technology in influencing customer experience within
hospitality industry. A study on Marriott hotel

Research Objective
 To understand the concept of social media.
 To analyze the challenges faced by Marriott Hotel regarding use of social media while
marketing.
 To determine the importance of social media marketing techniques for Marriott Hotel.
 To recommend some ways through which social media challenges can be reduced.

Findings
Theme 1: Knowledge about social media techniques
Yes No
0
1
2
3
4
5
6
7
8
8
2
Frequency

Continue..
Theme 2: Best for social media
technique for marketing
Facebook Personal Mail id Instagram
0
1
2
3
4
5
6
7
3
7
2
Frequency

Continue..
Theme 3: Ease in marketing with
use of social media platform
Yes No
0
1
2
3
4
5
6
7
7
3 Frequency

Recommendations
 There must be use of internet jammers with the help of employees can not
mis- use this approach and internet cost does not get enhanced. When internet
is used for official purpose only, then it can be easy for managers to
understand it and use it for getting proper benefits.

References
Law, R. and et. al., 2018. Systematic review of hospitality CRM research.
International Journal of Contemporary Hospitality Management. 30(3). pp.1686-
1704.
Kim, H. J. and Jeong, M., 2018. Research on hospitality and tourism education: Now
and future. Tourism management perspectives. 25. pp.119-122.