Impact of Brand Loyalty on Organizational Performance - A Case Study on Hilton Hotel

   

Added on  2023-03-24

16 Pages564 Words99 Views
Research Project
(To analyzing impact of brand loyalty on the organizational
performance- A case study on Hilton Hotel)
Impact of Brand Loyalty on Organizational Performance - A Case Study on Hilton Hotel_1
Introduction
Brand loyalty is a situation where a customer fears to buy
another company’s product and services due to lack of
trust. Each and every business organization want to
develop such situation which can provide competitive
advantage in the market.
Impact of Brand Loyalty on Organizational Performance - A Case Study on Hilton Hotel_2
Research objectives
To understand the concept of brand loyalty in the context of
Hilton hotel.
To evaluate the marketing strategies of Hilton Hotel.
To determine the customer perception on the Hilton Hotel.
To build relation with the brand loyalty and business
performance of the company.
To provide recommendation improve brand loyalty
Impact of Brand Loyalty on Organizational Performance - A Case Study on Hilton Hotel_3
Data analysis
In this report thematic analysis will be used in order to
construct a report in an effective manner.
Impact of Brand Loyalty on Organizational Performance - A Case Study on Hilton Hotel_4

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