Impact of Digital Marketing in SME’s in Retail Sector: A Case Study on Ocado
VerifiedAdded on 2023/02/03
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AI Summary
This presentation analyzes the impact of digital marketing in SME’s in the retail sector, with a case study on Ocado. It evaluates the use of various digital tools in different departments, the importance of digital technology in business, the implementation methods, and how digital technology affects Ocado's business. The presentation also includes recommendations for Ocado to use and implement digital tools more efficiently.
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