The Impact of Globalisation on Business Expansion

This research study explores the impact of globalisation on business expansion, using Nestle as a case study. It examines the relationship between globalisation and business expansion, the influence of globalisation on business expansion strategy, and recommends policies for Nestle's business expansion.

Research Project

Table of Contents
Topic: “The impact of globalisation on business expansion”, A study on Nestle office Gatwick,
UK....................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research ................................................................................................................1
Rationale and Significance of study...........................................................................................1
Research Aims............................................................................................................................2
Research Objectives....................................................................................................................2
Research ethics ...........................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Relation between globalisation and business expansion.............................................................3
Influence of globalisation on business expansion strategy.........................................................5
Set of recommended policy of Nestle for business expansion....................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Time frames and activities..........................................................................................................9
CHAPTER 4: DATA ANALYSIS ...............................................................................................13
CHAPTER 5: RESEARCH OUTCOME ......................................................................................21
This part is covered in PPT.......................................................................................................21
CHAPTER 6: RECOMMENDATION AND REFLECTION ......................................................21
CONCLUSION..............................................................................................................................22
REFERENCES .............................................................................................................................24
.......................................................................................................................................................25

Topic: “The impact of globalisation on business expansion”, A study on Nestle
office Gatwick, UK.
INTRODUCTION
Overview of research
Globalisation is a vast process that has facilitated free movement of people, goods and
services across the boundaries of nation. It is a process that has increased integration and
interdependency among economies and lead to geographic dispersion of industrial and service
activities (Faghih, 2019). Thus, globalisation has driven and foster international trade and
investment through bringing people, communities, companies, society closer. Globalisation has
eliminated the barriers of national boundaries and facilitates buying and selling of goods and
services across different nation which has created a vast opportunity for business organisations to
grow and expand from domestic level to international level. Government of various nations are
also adopting policies of free market economic system for increasing their productivity and
employment which is further crating myriad new opportunities for international trade and
investment thus, creating new and better opportunities for corporations to built foreign factories
and establish and developing better production and marketing arrangements with foreign
partners. The main factors that has increased the phase of globalisation and act as a driver of
foreign integration is technology which has dramatically transformed economies and provided a
valuable tool for identifying and pursuing economic opportunities, including faster and more
informed analyses of economic trends around the world and also facilitates easy transfers of
assets, and collaboration with far-flung partners (Djelic and Quack, 2018).
Thus, to have a better understanding about impact of globalisation on expansion and
growth of a business following research is conducted on Nestle office Gatwick, UK. Nestle is
basically a Swiss multinational drink and food processing company headquartered in Switzerland
but it is having its business operations in various parts of world including UK.
Rationale and Significance of study
This research report is based on impact of globalisation on expansion of business
operations. Globalisation is a concept that has created vast and enlarge opportunity for all
organisations through facilitating better integration and transfer of goods and services beyond or
across the boundaries of nation which has created an opportunity of target market expansion
1

thus, lead to better growth of organisations. The significance of this research report is that it will
enhance the knowledge and understanding about the implication and effect of globalisation on
growth and expansion of a business (Pauluzzo and Shen, 2018). This report will provide a
evaluation that how globalisation has created vast business opportunities for business
organisations like Nestle. Further, thus research topic also creates relevant opportunity for
researcher to undertake and expand its business operation beyond national level and facilitates
analysis of impacts of globalisation on development and growth. Many organisations are facing
issues in expansion of their business operation at international level thus, this research topic is
important for investigator to easily explore business at global and international market
(Vestergaard and Etter, 2018). Along with this, the other significance of this research is that this
topic of research is related with educational background of researcher thus, boost career of
investigator and also boost and enhance knowledge of individuals and people regarding
globalisation and its impact on international business market which further increases significance
and scope of this research.
Research Aims
The main aim of conducting this research is, “To study the impact of globalisation on
business expansion”, a study on Nestle office Gatwick, UK.
Aim of this research is to analyse impact on globalisation on business success. While
expansion of business, there is requirement of analysing changes which are taking place. With
the help of this study, it will be clear to reader and researcher that they have to analyse market
properly and then frame policies. There is difference in working policies of different countries,
hence it is essential to understand it and then planning has to be done about expansion. This
assist in getting positive outcome.
Research Objectives
The objectives and target of research provide a guidance and framework for researcher
through providing a base for measuring effective outcomes of research. The main objectives of
this particular research conducted on Nestle office Gatwick, UK are as follows:
 To understand the relation between globalisation and business expansion.
 To analyse the influence of globalisation on business expansion strategy (Zhu, 2018).
 To determine a set of recommended policy of Nestle for business expansion.
Research questions
2

 What is the relation between globalisation and business expansion ?
 What is the influence of globalisation on business expansion strategy ?
 What is the best and recommended policy of Nestle for business expansion ?
Research ethics
Ethics are the representative of the moral principals that a researcher must follow while
conducting any research. It involve doing right thing at right time and maintaining the research
integrity through providing due respect and importance to feeling and behaviour of participants
and respondents (Koziol, 2018). It is necessary for a researcher to follow are the ethics and
should not harm and hurt feeling of any living or dead person as well as should not create any
threatening or harm for animal for completion or betterment of research report. The questions
asked during this research work on analysis of impact of globalisation should be asked after
proper consent of respondent.
CHAPTER 2: LITERATURE REVIEW
This part of research report provides a discussion and critical analysis of published
sources, or literature on a particular research topic. Literature review is a comprehensive
summary or description about research topic on the basis of review of surveys scholarly articles,
books, online sites and other relevant sources associated with that particular research (Stringer,
2018). This literature review or analysis is made for meeting the requirements and determining
the nature of current research topic i.e. To study the impact of globalisation on business
expansion a case study conducted on Nestle office Gatwick, UK.
Relation between globalisation and business expansion
Globalisation is the concept which has increased the integration, relation and
interdependency between different nations and economics thus, when economies and nations are
coming together it should definitely yield a better opportunity for business organisation to
expand and operate their business at different countries beyond the boundaries of their domestic
nation. Thus, a close relation is exits between globalisation and business expansion. As per the
view point of Mike Myatt, 2019, who has explored more than 22 countries of world has found
that globalisation has increased and provided more opportunities to organisations to expand and
transact their business operations in various parts of world like Asia, Middle east, Canada, Latin
America, Russia and many more locations of world. The improvement in technology and
3

enhancement in integration among economies has opened doors for business organisations like
Nestle to develop better relation with foreign customers and can attract international market for
its quality product for expansion and growth of business.
According to the view point of Fredrik Erixon, 2019, globalisation has enabled firms to
specialize their product and increase intensity of their research and development, innovation and
also improved the capital and investment for having better output and productivity through
facilitating improved technology and better human resource across boundaries of nation thus,
globalisation lead to expansion of business operations. Globalisation has spurred the spread of
new technology and enhanced the creativity of organisation like Nestle helps them in making
economies greener and add more productive. The other reasons which has created a boost and
drive the expansion of business organisations is enhancement in competition which is also a
consequence of globalisation. Thus, to handle the grater level of competition organisations need
to have more focus on their management and strategies and should become more cost effective
and ensure timely technological adaptation to have quick responses against random changes
going on in business market. These efforts of organisation to counter competition created by
globalisation make an organisation able to increase its market share at global and international
level. Thus, it can be said that globalisation is a concept that facilitates and lead to better growth
and expansion of Nestle in various countries of world including UK and other regions like
Europe, US and many location of Asia, etc.
With respect to the relation of globalisation and business expansion, Kuepper, 2019, is
having a view point that globalisation have a great role and impact in expansion of business as it
aim at providing benefit to individual economies around the world by making markets more
efficient, increasing competition, limiting military conflicts, and spreading wealth more equally
thus, creates better opportunity and chances for expansion of business organisation. The main
factors or reasons of globalisation that has lead to better expansion of business operation across
different countries includes increase in foreign direct investment, technological innovation and
globalisation also enable companies like Nestle to have better economies of scale through
reducing costs and prices which supports better economic growth.
Influence of globalisation on business expansion strategy
Globalisation is having a positive influence on business expansion strategy through
providing different opportunity to built better international relation through the way of free trade
4

opportunity, international franchisee, partnership, joint venture, etc. According the view point of
Patrick Gleeson, 2019 before expansion of any business in new market a proper analysis about
the cultural, social, political and other necessary factors is required on which the strategy related
with expansion of business in a particular environment depends. Globalisation plays a crucial
role in making organisation and people aware about the social, culture and political scenarios of
different countries through integrated economies and nations thus, have a positive impact and
influence on formulation of business strategy for growth and expansion at international level.
Nestle is also benefited with concept of globalisation as it has provided a better way to have an
effective relation and connection with customers and also helps in producing all relevant
information about a target market so that best expansion strategy can be adopted by management
of Nestle to counter and grab more customer and market area across the world.
On the basis of opinion of Neil Kokemuller, 2017, Globalisation has created and
influenced the way of doing business through providing an easy way for expansion of business
across domestic boundaries of economies. Globalisation has created a numerous effect on the
operations, marketing, partnership, distribution and other business strategies. Globalisation has
created influence and exerted pressure on organisations to have a careful and effective strategy
and critical planning so that string global presence can be achieved for better expansion at
international level. The influence of globalisation on operations and strategy of organisations
includes need of having different set ups and office at each country to effectively manage the
operations regarding warehousing of products, distribution, store operations, etc. Beside this a
huge impact and influence of globalisation is also seen on marketing and distribution strategy of
organisations. The expansion strategy are mainly related with growth of organisation through the
means of partnership, joint venture, mergers, etc. Globalisation also have a significant impact
and influence on business strategy as company wishes to operate and expand its business
operations at global level have greater need for having reliance and effective partnership with
foreign suppliers who are having effective local presence in their country so that better image
and effective operations can be conducted in that company as success of business expansion
strategy of any organisation in foreign market is solely dependent on local partner and home
county workers.
5

Set of recommended policy of Nestle for business expansion
For effective business expansion certain strategies and polices are adopted by every
organisation which are related with marketing strategies, HR policies, investment planning, etc.
A proper study and analysis of business environment is necessary before adopting any business
strategy to ensure the free and smooth flow of various activities and operation especially for the
organisations like Nestle which are operating at global level. With the expansion of business at
international level, risk and threat of competition and technological advancement, etc. has also
increased thus proper set of policies and strategies are required by Nestle to have better business
expansion. As per the view point of Don Sadler, 2019, the best set of strategies and policies that
can be adopted by any organisation for better business expansion includes adding new products
or new features and services in their current product mix to attract more customers. Use of
effective advertising and promotion policies and strategies to increase the sale of product in
current market as well as foreign market. It can also recommended for Nestle to have new and
better sales and delivery channels to improve and foster its expansion at global level. Use of
online advertising and search engine optimization techniques can also be made by Nestle to
reach a broader audience across the boundaries of its domestic nation. Further, merger and
acquisition of any established organisation and having a partnership or joint venture with foreign
partners are also good policies or strategies that can be used by Nestle for business expansion.
Further, on the basis of view point of Lee Frederiksen, 2019, business development or
expansion is a process that is used to identify, nurture and acquire new clients and business
opportunities to have and drive better growth and profitability. Business expansion is a critical
and vast concept that require different policies and strategies. The important strategy on which
Nestle must focus is related with marketing registry that shod be focused on acquiring new
marketing and distribution channels and better relationship at global level. The main focus of
Nestle should be on getting better sponsorships and conducting various events and advertisement
to transfer and communicate relevant content about its product and brand to attract ,more
customers. The other polices for effective business expansion that can be adopted by Nestle are
setting up or defining a target audience, analysis of their desire and preference, identifying
strengths and weakness of competitors, selection of best business development strategy that aim
at achieving the objective of cost efficiency and better quality product to have better competitive
advantage at global level for effective expansion of business.
6

As per the view point of Professor Richard Lynch, 2014, on global strategy for business
expansion, Globalisation has two characteristics from perspective of business organisation.
Firstly it involves growing interdependency between countries and economies and the other
perspective is multi faced which has crested many different business aspects and opportunities
for expansion and growth. The multi faced aspects of globalisation includes various area like
political, economic, sociological, technology, culture, finance and production which have
significant effect on polices and strategies of any organisation related with business expansion.
Nestle should focus on its research and development to produce and develop new feature and
better creativity in its product to have better expansion at global level. Efforts and policies should
be made by Nestle regarding technology advancement and better innovation for operating
successful at global level. For better business expansion policy and strategy of providing timely
training to employees to enhance and sharpen their skills and productivity is also recommended
for Nestle as it yield better scope for business expansion.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology provides a set of specific procedure and techniques which are
used by a researcher or manager to identify, select, process and analysis information and data
related with a particular topic (Saud and Chen, 2018). The research mythology provide
information about how data is collected and interpreted for reaching the outcomes and
conclusion of research.
Research Philosophy
It provide a belief about the ways in which data about a topic or phenomenon should be
collected, gathered, analyses and used by a researcher. The two main research philosophy that
can be used by a researcher are described below:
Positivism- This type of research philosophy is used by a researcher who is more focused
with predicting and observing research outcomes. Positivism method is also known as scientific
method as it is measurable and highly structured method that is not much influenced by
researcher's values and behaviour.
Interpretivism- This philosophy is used by those researcher who are concerned with
collecting and gathering rich insight or detailed and subjective data for providing better
generalisations.
7

For this particular research use of Positivism philosophy is selected for investigation as
main focus of this research is on predicting and getting outcomes on important aspects.
Research approach
It basically represent the plan or procedure used for research and include various steps
and board assumptions foe effective method of data collection, analysis and interpretation.
Research approach is of two type which are explained below:
Deductive- This approach includes selecting theory, developing hypotheses for that
created theory and finally collecting and analysing data on the basis of these hypotheses. Thus,
main focus of this approach is on testing theory (Gilpin, 2018).
Inductive- The approach of research is concerned with generation of new theory
emerging from the data. It provides a more logical process in which multiple assumptions and
premises are involved and all belied and found true and are combined with specific conclusion of
research.
For this research use of inductive approach is made to reach a specific conclusion and to
focus on all offshoring and outscoring of function.
Research method
Research method provides a systematic plan for conducting and meeting objectives of
any research. There are two main types of research method which are described below:
Qualitative research- Use of this method is made by researcher when in depth and
detailed knowledge about the attitude and behaviour of respondent is collected for the purpose of
research (Gopinath, 2018).
Quantitative research- Under this research method data is collected in form of numeric
or arithmetic form and only reflects the point of view or brief perspective of participant and not
much importance is given to in-depth knowledge.
For this research use of Quantitative research method data is made as it provide better
perceptive and opinion of respondent and its representation is form of graphs, tables, etc. is also
easy thus, helpful in making proper decision and recommendations to meet the objectives of
research.
Source of data collection
It basically represents the origin of data from where data is actually collected or gathered.
The main source of data are as follows:
8

Primary source- Data collected from this source provide the first hand data which is
most reliable and authentic form of data, collected by self efforts of researcher. Use of different
techniques like invteriews surveys, polls, etc is made to collect data from primary source.
Secondary source- This source provides the accessibility to data which is already in
existence and collected by some past researcher for any other research work (Kopnina and
Blewitt, 2018). Secondary data can be easily collected from past records, documents, literature,
books, online website, etc.
For maintaining the reliability and authenticity of data collected for this research use of
both primary and secondary data is made by researcher. For collection of data from primary
source use of questionnaire is made and to support findings of primary source use of different
online websites and secondary information is made for this research.
Time frames and activities
For effective time frames and evaluation and conduction of all actives properly and
within provided time frames use of Gantt chart is made:
Gantt chart
Gantt chart is a horizontal bar graph that provides graphical presentation of different
tasks and steps related or associated with a research thus, facilitate transparency, clarity and
simplicity in research. Gantt chart is useful for a research as it facilitates time intervals for each
and every task which lead to better understanding of starting and ending of a particular task and
also lead to completion and fulfilment of a work on time through identifying, reducing and
eliminating bottlenecks and other wasteful activities from various tasks and activities(Robinson,
2018).
ACTIVITES WEEK
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
Submission
of research
proposal
Complete
9

background
information
for research
project
Collect
secondary
sources of
information
for research
project
Complete research
methodology and
collect primary and
secondary sources
of information
Complete
collecting
data for
study and
present the
result
Determining
Budget
Data
Interpretatio
n and
analysis
Evaluating
results and
findings
Complete
10

the report
and submit
the final
report
Sampling is a method that is used by a researcher for to choose or select pre determined
number of units or observations for the purpose of analysis of data to effectively evaluate and
determine a set of data (Liuhto, 2019). For this research use of Simple random probable
sampling is made as it provide even chances for all observations and selection is completely
depends on probability thus, eliminate the chances of biasness and favouritism from research.
For this research which is conducted on the topic, “The impact of globalisation on
business expansion”, a sample size of 30 workers of Nestle is selected to have better
understanding about the fact that what perceptive the manpower of Nestle are having about the
impact globalisation on business expansion. Use of a questionnaire is made to get the views and
opinion of these workers on the topic of research.
Questionnaire- it is written document which consist set or group of questions related with the
particular topic of research to gather and collect the opinion of participant or respondent.
For this research use of quantitative research method is made thus, this questionnaire is
having close ended questions where options are provided for respondents to have their view and
opinion on various questions and topics.
Questionnaire
Q1) Are you having any knowledge or perspective regarding the concept of Globalisation?
a) Yes
b) No
Q2) How globalisation is related with and facilitates effective business expansion at global
level?
a) Create better integrations among economies
b) Increase size of target market
c) Advancement of technology
11

Q3) What influence is created by globalisation on business expansion strategy ?
a) Increased competition
b) Lead to economies of scale
c) Technological innovation
Q4) What are the positive implications of globalisation for expansion and growth of Nestle
company?
a) Better communication with foreign customers
b) Enhancement in production through technological advancement
c) Availability of more skilled and talented employees
Q5) What are the possible negative consequences of globalisation on operations of Nestle?
a) Increase in competition
b) More chances of conflicts due to culture differences
Q6) Which is the best recommended policy for Nestle to achieve the target of business
expansion?
a) Effective marketing and promotional strategy
b) Partnership agreement with international organisation
c) Launching of new product with better quality
Q7) What are the main factors and drivers of globalisation?
a) International trade
b) International investment
c) Technological advancement
Q8) What strategies can be adopted by Nestle to counter and handle the increased level of
competition created by globalisation?
a) Recruitment of skilled and talented employees
b) Providing training and development programs
12

c) Use of effective leadership style to boost employees
Q9) What view point you are having about the overall impact and influence of
globalisation on business expansion of Nestle?
a) Positive
b) Negative
Q10) Any further recommendation for Nestle?
CHAPTER 4: DATA ANALYSIS
The data collected through is reliable and authentic and not affected by any king of
baisness. This questionnaires has directly transferred to workers to get their opinion to maintain
the reliability and authenticity of data
For analysis of collected data use of thematic approach is made and evaluation and
interpretation of gathered data is provided below:
Theme 1: Knowledge or perspective regarding the concept of Globalisation
Q1) Are you having any knowledge or perspective regarding the
concept of Globalisation?
Frequency
a) Yes 26
b) No 4
13

Interpretation
On the basis of above pie chart it can be interpretated that out of 30 workers of Nestle 26
respondents are having knowledge regarding the concept of Globalisation while 4 participants
are not having any perspective on this concept.
Theme 2: Globalisation is related with and facilitates effective business expansion at global
level
Q2) How globalisation is related with and facilitates effective business
expansion at global level?
Frequency
a) Create better integrations among economies 9
b) Increase size of target market 12
c) Advancement of technology 9
14

Interpretation
The above diagram is reflecting that 9 respondents believes that globalisation is related with
business expansion as it create better integrations among economies while 12 participants are in
favour of increase size of target market. Further, 9 respondents are in support that globalisation
facilitates business expansion through advancement in technology.
Theme 3: Influence of globalisation on business expansion strategy
Q3) What influence is created by globalisation on business expansion
strategy?
Frequency
a) Increased competition 12
b) Lead to economies of scale 8
c) Technological innovation 10
15

Interpretation
With respect to above picture it can be evaluated that 12 respondents are having view point
that increase in competition is an influence of globalisation while 8 participants support lead to
economies of scale. Along with this, 10 respondents are in favour of technological innovation as
an influence of globalisation in cresting business expansion.
Theme 4: Positive implications of globalisation for expansion and growth of Nestle company
Q4) What are the positive implications of globalisation for expansion
and growth of Nestle company?
Frequency
a) Better communication with foreign customers 7
b) Enhancement in production through technological advancement 14
c) Availability of more skilled and talented employees 9
16

Interpretation
With respect to above diagram it can be analysed that 7 respondents are in support of Better
communication with foreign customers as a positive implication of globalisations while 14
respondents are favouring Enhancement in production through technological advancement.
Beside this, 9 other participants are having a viewpoint that Availability of more skilled and
talented employees is the biggest advantage and positive implication of globalisation in
expansion of Nestle.
Theme 5: Possible negative consequences of globalisation on operations of Nestle
Q5) What are the possible negative consequences of globalisation on
operations of Nestle?
Frequency
a) Increase in competition 18
b) More chances of conflicts due to culture differences 12
17

Interpretation
From the above pie chart it can be interpretated that as per the view of 18 respondents
increase in competition level is the biggest negative consequences of globalisation on operations
of Nestle while 12 participants are in support of more chances of conflicts due to culture
differences
Theme 6: Recommended policy for Nestle to achieve the target of business expansion
Q6) Which is the best recommended policy for Nestle to achieve the
target of business expansion?
Frequency
a) Effective marketing and promotional strategy 15
b) Partnership agreement with international organisation 7
c) Launching of new product with better quality 8
18

Interpretation
The above shown picture is reflecting that 15 respondents are in support of Effective
marketing and promotional strategy as a best recommended policy for Nestle to achieve the
target of business expansion whereas 7 respondents are in favour of Partnership agreement with
international organisation. Further, 8 participants are having a view point that Launching of new
product with better quality is most suitable strategy for Nestle to achieve the objective of
business growth.
Theme 7: Main factors and drivers of globalisation
Q7) What are the main factors and drivers of globalisation? Frequency
a) International trade 10
b) International investment 10
c) Technological advancement 10
19

Interpretation
As per the above pie chart it can be evaluated that 10 respondents are in favour of
international trade as main factor and driver of globalisation whereas 10 other participators
support international investment as main driving factor of globalisation. Beside this, 10 more
respondents are supporting technological advancement as the main cause and factor of
globalisation.
Theme 8: Strategies can be adopted by Nestle to counter and handle the increased level of
competition created by globalisation
Q8) What strategies can be adopted by Nestle to counter and handle the
increased level of competition created by globalisation?
Frequency
a) Recruitment of skilled and talented employees 11
b) Providing training and development programs 13
c) Use of effective leadership style to boost employees 6
20

Interpretation
With respect to above shown pie chart it can be analysed that 11 participator are in support
of Recruitment of skilled and talented employees for handling competition at global level while
13 are favouring training and development programme to gain better competitive strength at
global level. Beside this 6 left out respondents are having a view point that Use of effective
leadership style to boost employees is the best way to counter competition at international level.
Theme 9: The overall impact and influence of globalisation on business expansion of Nestle
Q9) What view point you are having about the overall impact and
influence of globalisation on business expansion of Nestle?
Frequency
a) Positive 25
b) Negative 5
21

Interpretation
The above shown pie chart is reflecting that 25 respondents believe that globalisation have
positive impact and influence of globalisation on business expansion of Nestle where as 5
respondents are in favour of negative influence as overall impact of globalisation.
CHAPTER 5: RESEARCH OUTCOME
This part is covered in PPT
CHAPTER 6: RECOMMENDATION AND REFLECTION
On the basis of above research following recommendations can be made for Nestle to
handle the negative consequence of globalisation and to achieve the target of business expansion:
 Nestle should provide timely training and also conduct development programme for its
employees to improve their skills and talent to handle and conquer the cut the throat
competition which is prevailing in international market.
 Nestle should focus on conducting timely market research so analysis the changes and
innovations going on its target market. As Nestle is operating at global level and have its
business operations in many countries thus, it become necessary for nestle to conduct
market research and evaluation to remain aware about prevailing opportunity and threats.
This, market research will make Nestle aware about current trend and taste of its
customers so that efforts can be made by Nestle to fulfil that desire to have better sale and
expansion of business.
22

 Effective marketing and promotional techniques should be used by Nestle to
communicate and transfer all the relevant information about positive and advantageous
features of its product to cater and attract a lager customer base for its product to achieve
the target of business expansion. Beside these, Nestle should remain adaptable and flexible to coordinate with
technological and on going on in international market. Use of best and latest technology
is recommended for Nestle to have better productivity and performance at global level.
Reflection
The overall journey of conducting this research is very useful for me as it enhanced my
knowledge and information about various aspects. It has provided a deep knowledge about the
concept of globalisation and its influence on business expansion. This research also provided me
a chance to analysis and review online articles and literature of several of authors to improve my
knowledge and concept regarding the objectives and main points of this research. I have also
made use of various research mythology and approaches to meet the objectives of this research
which has improved my analytical and interpersonal skills. Use of questionnaire is also made by
me to gather the information about opinion ad view point of workers and participator on concept
of globalisation. Many research gap and issues are also faced during this research regarding the
selection of best method of research and data collection to gather the most authentic and
trustworthy data. All these issues and gap is timely analysed and handle by me through my skills
and knowledge. At last, it can be reflected that this research is very useful for me as it has
improved and enhanced by overall personality as researcher and also lead to better development
and enhancement of skills which ensure better opportunity for me as a researcher in future. This
research has also provided me new ideas and better way to conduct better research in future
through enhancing my knowledge and skills for future research.
CONCLUSION
On the basis of evaluation of above research report it can be concluded that globalisation is a
quite vast concept which has lead to better integration and connection between economies and
various nation. Timely research are necessary for organisations to understand the current market
scenarios and perceptive of its stakeholders to have better decision making and strategy
formalisation regarding the expansion and success of an organisation. Further, it can be
summarised that globalisation is having great influence on operations of business organisation
23

which includes increase in competition level and advancement of technology for achieving the
targets of cost efficiency. Beside this, globalisation has reduced or eliminated the boundaries of
nation thus, creates better opportunity for expansion and growth at global level. At last it can be
summarised that globalisation has created many positives impacts on performance and
operations of company through providing an enhanced target market for meeting the objective of
organisations.
24

REFERENCES
Books and journal
Akhtar, M., 2018. Managing strategic performance in a dynamic business environment: A study
of two Indian oil companies. Global Business and Organizational Excellence. 37(5).
pp.47-62.
Djelic, M. L. and Quack, S., 2018. Globalization and business regulation. Annual Review of
Sociology.
Faghih, N., 2019. An Introduction to: Globalization and Development—Entrepreneurship,
Innovation, Business and Policy Insights from Asia and Africa. In Globalization and
Development (pp. 1-10). Springer, Cham.
Gilpin, R., 2018. The challenge of global capitalism: The world economy in the 21st century.
Princeton University Press.
Gopinath, C., 2018. Globalization: A Multi-dimensional System. Edward Elgar Publishing.
Hsieh, Y. H. and Chou, Y. H., 2018. Modeling the impact of service innovation for small and
medium enterprises: A system dynamics approach. Simulation Modelling Practice and
Theory. 82. pp.84-102.
Kopnina, H. and Blewitt, J., 2018. Sustainable business: Key issues. Routledge.
Koziol, W., 2018. The concept of measurement and reporting of human capital. In The Impact of
Globalization on International Finance and Accounting (pp. 311-318). Springer, Cham.
Liuhto, K., 2019. Expansion or exodus: Why do Russian corporations invest abroad?.
Routledge.
Mohan, R., 2018. Rising Ethnic Nationalism and Protectionism: Impact on Global Companies
and Brands in Emerging Markets. In Strategic Marketing Issues in Emerging
Markets (pp. 217-223). Springer, Singapore.
Pauluzzo, R. and Shen, B., 2018. Impact of Culture on Management of Foreign SMEs in
China (Vol. 46). Springer.
Robinson, G. M., 2018. Globalization of agriculture. Annual Review of Resource Economics. 10.
pp.133-160.
Saud, S. and Chen, S., 2018. An empirical analysis of financial development and energy demand:
establishing the role of globalization. Environmental Science and Pollution
Research. 25(24). pp.24326-24337.
Stringer, C., 2018. 14 Globalization of the New Zealand Forestry Industry: The New Impact of
Japanese Linkages. Knowledge, Industry and Environment: Institutions and Innovation
in Territorial Perspective: Institutions and Innovation in Territorial Perspective.
Toft, M. D. and Duursma, A., 2018. Globalization and Security. The Oxford Handbook of Global
Studies, p.399.
Vestergaard, A. and Etter, M., 2018. Business and Human Rights: Exploring the Limits of an
Expanding Agenda on Corporate Responsibility. Contracting Human Rights: Crisis,
Accountability, and Opportunity, pp.211-231.
Yay, G. G. and Aksoy, T., 2018. Globalization and the welfare state. Quality & Quantity. 52(3).
pp.1015-1040.
Zhu, Z., 2018. Going global 2.0: China's growing Investment in the West and its Impact. Asian
Perspective. 42(2). pp.159-182.
Online:
25

Erixon, F., 2019.The Economic Benefits of Globalization for Business and Consumers.
[Online]. Available through:<https://ecipe.org/publications/the-economic-benefits-of-
globalization-for-business-and-consumers/>.
Frederiksen, L., 2019.Business Development Strategy: A High-Growth Approach. [Online].
Available through:<https://hingemarketing.com/blog/story/business-development-
strategy-a-high-growth-approach>.
Gleeson, P., 2019. How Does Globalization Affect an Organization's Business Approach?.
[Online]. Available through:<https://smallbusiness.chron.com/globalization-affect-
organizations-business-approach-20077.html>.
Kokemuller, N., 2017.How Does Globalization Affect the Way a Company Does Business?.
[Online]. Available through:<https://bizfluent.com/info-8678424-globalization-affect-
way-company-business.html>.
Kuepper, J., 2019.The impact of globalisation on international business. [Online]. Available
through:<https://www.iqualifyuk.com/library/business-management-section/the-
impact-of-globalisation-on-international-business/>.
Lynch, R., 2014,. Global strategy. [Online]. Available through:<https://www.global-
strategy.net/how-does-globalization-relate-to-strategy/>.
Myatt, M., 2019. The Impact of Globalization on Business. [Online]. Available
through:<https://www.n2growth.com/the-impact-of-globalization-on-business/>.
Sadler, D., 2019. 6 Tips for Expanding Your Business — Regardless of the Economy. [Online].
Available through:<https://www.foxbusiness.com/features/6-tips-for-expanding-your-
business-regardless-of-the-economy>.
26