Research Project: Impact of CSR on Customer Choice and Behaviour
VerifiedAdded on 2023/03/16
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This research project aims to analyze the impact of corporate social responsibility on customer choice and behavior in the retail sector, using Marks and Spencer as a case study. The project explores the knowledge about corporate social responsibility within organizations, determines the meaning and concept of customer behavior and choice, and assesses the significance of CSR activities and their impact on customer choices and behavior.
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