Importance of Corporate Social Responsibility at Tesco

RESEARCH
PROJECT

Cover Content
 Introduction
 Aim and objective
 Thematic analysis
 References

INTRODUCTION
In this modern times basic aim of every business firms is to achieving
higher profitability and growth at a place of market while attracting
of huge numbers of consumers towards enterprise and offered
services and products. Preferences and choices of consumers are
fastly changed according to increasing changes in a cost of market
and trend. CSR is a big concept which play a very main role in
buying and attaining customers towards company or its high and
innovative quality of services and goods.

Objectives.....
Identify the values and importance of Corporate-social responsibility
at Tesco.
what are the different ways through which preference and choices of
consumers could be influenced?
Mention variety of CSR activities which are executed by a business.
Conduct an evaluation of effectiveness of CSR activities and their
implication on the decision making process of consumers.