Research Project: Impact of CSR on Customer Choice and Behaviour

Research Project
TASK 4

Covered Content
 Introduction
 Research Aim & Objectives
 Data analysis
 Thematic analysis
 Conclusion
 References

Introduction
Research project is based on the Corporate Social Responsibility
by taking an example of Marks and Spencer. Firm is already
an establishment Brand and known for availability of every
product and services. It was required to determine the impact
of CSR on Customer Choice and Behaviour.

Research aim & objective
Research Aim - To analyse the impact of corporate social responsibility in
influencing customer choice with respect of Retail sector: A case study of
Marks and Spencer.
Research objectives - To explore the knowledge about corporate social
responsibility within organisations
To determine the meaning and concept of customer behaviour and choice
To assess the significance of CSR activities and its impact upon customer
choices and behaviour