Identify Satisfaction Level of Customers

This research aims to gather information about the satisfaction level of customers in the aviation industry. It explores the factors affecting customer satisfaction, the problems faced by customers while traveling, and the impact of customer dissatisfaction on the company. The data analysis reveals the perception of customers regarding the quality of services provided by Easy Jet. Recommendations are provided to improve service quality, build effective customer relationships, and manage performance effectively.

IDENTIFY SATISFACTION LEVEL OF CUSTOMERS
INTRODUCTION RESEARCH QUESTIONRESEARCH AIMS AND OBJECTIVES
Research is that process which help industry to gather
information about satisfaction level of customers with
aviation industry. As such, this concept help company to
know their actual performance and what things they can
include to make it more effective for customers.
The basic reason for making a research is to know that how
customer satisfaction level is helping firm to grow in better
way and is it really making industry to earn higher profits
(Lutz, 2016). “Easy jet” is an aviation company which is
serving millions of people with their better services.
Founded in around 1995and founded by Sir Stelios haji
and number of employees are working with firm is
approximately 11,600. somewhere entity make a revenue
of £5.047 billion. Firm is operating their service with more
than 30 countries and with approx. 825 routes.
Whenever a company makes a research to gather
information, there is always an objective behind that
which provide information to firm, thus help them to
bring innovation and creativity in their services.
 To determine a systematic approach to satisfy
customer.
 To identify which area is lacking with
satisfaction of consumers.
 How company can provide better services to
customer so that they can become a long term
client of company.
 What type of innovation and creativity they
can bring to attract customer prospect?
 What type of problem is being faced by client
while travelling?
 Bringing measures to solve the problem faced
by customers with industry.
 If any dissatisfaction is there of service with
client, then what impact it will be having on
company.
There is some question which an entity themselves
so that they can provide best and better services to
customer in right context are as follows:
What are the factors which is providing
dissatisfaction level in customers?
• Is really customer satisfaction is helping
firm to earn more profits and making them to
develop further more.
• To gather information as which services are
there which can be innovated.
• How many people are there who cannot
travel because of their low income and making an
effective policy for them, which can attract them in
easy manner.
• Is satisfaction level of customer is bringing
pressure on firm to provide better services to them.

IDENTIFY SATISFACTION LEVEL OF CUSTOMERS
DATA ANALYSIS
Theme 1: Better service are there?
Is Easy Jet company
providing better service ?
Observation
Agree 24
Disagree 4
Interpretation: 24 out of 30 people said that they are
agree Easy Jet is providing their better services to
customers in right manner and they have to continue this
for longer. 4 out of 30 people said that they are disagree
that company does not provide satisfactory services to
customers as many issues are there which is bring faced by
consumers. 2 out of 30 said that they have not taken
services yet of such industry.
THEME 2: MET WITH SET STANDARDS
Is Easy Jet services are
met with their set
standards ?
Observation
Yes 25
No 3
Yes
No
Neither Yes nor No
0
5
10
15
20
25
30 25
3 2
Column B
Interpretation: 25 out of 30 people said that entity is
meeting their set standards is right context and they
have to continue for long period. 3 out of 30 people
said that they are not be able to meet all such in
correct context and 2 out of 30 person said that may
or may not be able to meet their standards as they
have to work hard so that they can perform in right
way.
RECOMMENDATIONS.
On the basis of gathered data, investigator had
found issues related with consumer satisfaction.
There are some recommendations for Easy jet in
order to resolve such problems in effective manner-
• Management of this company can focus on
enhancing quality standards of their services in
order to provide better experience to clients.
• Another recommendation could be related
with improvement of quality of all the activities.
• Adequate training and development sessions
will be helpful in providing required skills to
employees so that they can provide better services
to clients.
• This organisation can emphasise more on
building effective relationship with customers so
that their problems could be handled in effective
way.
• Continuous performance appraisal could be
another relevant method to manage effectiveness of
performance.